Direction White Village by Arabella Developments

Direction White Village North Coast sits at Kilo 192 on the Alexandria – Marsa Matrouh road, in the heart of Ras El Hekma Bay, with a private sandy beach stretching 650 meters and reaching up to 200 meters in depth.

Launched by Arabella Developments as the company’s first coastal project across 350 feddans, the resort delivers a complete summer destination blending the open Mediterranean with a clear-water crystal lagoon.

The village rises up to 50 meters above sea level, giving its terraced rows a panoramic outlook, while its units spread from front rows directly on the sand to the project’s full depth of 2.1 kilometers, so each unit keeps its share of the view and privacy.

Direction White offers chalets, lofts, townhouses, twinhouses and ranch villas with built-up areas starting from 65 m², at prices starting from EGP 8,100,000, with a down payment from 10% and installments of up to 8 years with no interest.

Whether you want a summer home for the family or a real-estate asset with a growing rental return, it is a place to live and invest in one of the most active areas of the North Coast all year round.

Direction White North Coast at Kilo 192 Ras El Hekma

The Meaning Behind the Name Direction White

The name Direction White carries a deliberate meaning chosen by Arabella. In physics, white light contains every color of the spectrum combined, and in the same way the company wanted the village to gather everything a visitor looks for in one coastal destination, from beach and lagoon to services and entertainment, with nothing missing.

White also reflects the project’s architectural character, which leans toward refined simplicity and open, light-filled spaces, in harmony with the soft sands and turquoise Mediterranean waters of Ras El Hekma Bay.

A Detailed Overview of Direction White

In Direction White, Arabella Developments tells a different kind of coastal story, dedicating the largest share of the area to water features, green spaces and the crystal lagoon, while the buildings step up the natural slope of the land so that most units overlook either the sea or the lagoon directly.

The project is divided into four successive phases named Phase 1, Oyster & Velour, Water Creek, and Water Crest & Pearl Villas.

Each phase has its own character and unit mix, so every buyer can find a suitable option, whether an entry-level chalet or a spacious ranch villa with a private garden.

The company drew on a team of urban-planning experts to design the village in a calm European style that balances built mass with open voids.

The front rows are dedicated to units with direct sea views, while the lagoon sits at the project’s core to serve the inner rows and give them an alternative water frontage no less beautiful than the sea itself.

Because a coastal experience is not complete with the unit alone, the company allocated a large portion of the area to open spaces, walkways and green stretches that connect the parts of the village, so a resident can move between their unit, the beach, the clubhouse and the dining area on foot or by bicycle without needing a car.

Service routes were also separated from pedestrian paths to keep the village quiet and safe throughout the day.

direction white north coast

Direction White Quick Facts Table

The Beach at Direction White

The beach is the heart of the experience at Direction White. It is a private sandy beach exclusive to the village, running 650 meters directly along the Mediterranean with a sandy depth reaching 200 meters, offering a generous area for lounging and activities away from the crowds, with the soft sands and turquoise water that set Ras El Hekma Bay apart from the rest of the coast.

The company used the land’s elevation of up to 50 meters above sea level to terrace the rows, so the front units overlook the beach directly while the inner rows face the crystal lagoon at the project’s center, giving every resident a water frontage whether the sea or the lagoon.

The crystal lagoon adds another dimension to the experience with its clear blue water, providing families with a calm, protected swimming environment away from the sea waves, which makes the village suitable for children and older guests alongside lovers of open-sea swimming.

Water Activities at Direction White

Combining the open beach with the crystal lagoon allows a variety of water activities, from swimming and relaxing on the sand to gentle water games inside the lagoon, suited to all ages throughout the summer season. The operating details and timings of some activities remain available for confirmation through the developer’s sales team, depending on each phase.

North Coast in Ras El Hekma master plan

Direction White Location

The project lies at Kilo 192 on the Alexandria – Marsa Matrouh road in the heart of Ras El Hekma Bay, an area that has become one of Egypt’s most important coastal development destinations in recent years thanks to the major national projects surrounding it,You can explore the area’s other projects through the North Coast projects page.

This kilometer in particular stands out for its proximity to the new Fouka road and the Dabaa road, alongside its position next to major villages developed by leading companies, which raises both the locational and investment value of units inside Direction White and makes it easy to reach from Cairo and Alexandria alike.

Ras El Hekma Bay holds special importance as the hub of Egypt’s largest coastal development, attracting huge investments in roads, utilities and tourist destinations, which is reflected directly in the value of units in projects along this kilometer.

The new Fouka road also brings it closer to the capital and noticeably shortens the journey compared with previous years, turning the coast from a seasonal summer destination into an area active all year round.

North Coast in Ras El Hekma Direction

Distances and Nearby Landmarks from Direction White

Projects Near Direction White at Kilo 192

Direction White is surrounded by some of the most prominent coastal projects in Ras El Hekma and the neighboring areas along the coastal road, which strengthens the value of the area as a whole and gives buyers multiple options for comparison within short distances:

• Mountain View Ras El Hekma: a large project by Mountain View about 7 km from the village, with a full range of unit types and sea views.
• Hacienda Ras El Hekma: developed by Palm Hills in the heart of Ras El Hekma, with a distinctive beach and a mix of chalets and villas.
• Cali Coast: one of the villages neighboring Direction White, with a modern design and a youthful seaside atmosphere.
• Salt: a nearby coastal village known for its calm character and units in multiple sizes.
• Gaia: among the neighboring projects along the coastal road, with full views and services.
• The Med: a neighboring coastal project with a distinctive design and units overlooking the sea directly.

Unit Types, Areas and Prices at Direction White

Units at Direction White vary to suit both the buyer looking for a small summer chalet and the one seeking a luxury villa. Prices differ according to area, view and phase.

The prices below are installment prices, not cash, and start from the latest available lists:

Direction white north coast units

Chalet prices per meter start at around EGP 124,000/m² and rise with the quality of the view and the phase. Because prices are updated continuously as units become available, it is best to confirm the latest list before reserving via the Direction White village hotline: ‎+201118183030.

Payment and Installment Plans at Direction White

Arabella Developments offers flexible payment plans that differ from one phase to another to suit the widest possible range of clients. Down payments start from low percentages, with installment periods that extend the later the delivery date. Below is a summary of the plans available across the four phases:

In addition, some phases offer a cash discount of up to 10% after paying the down payment, while the refundable reservation (EOI) starts from EGP 100,000 for chalets and EGP 150,000 for villas and lofts. All units are delivered fully finished, including air conditioning and kitchen cabinets.

Delivery Dates at Direction White

Direction White units are delivered fully finished, including air conditioning and kitchen cabinets, with delivery dates staggered by phase. They begin with Phase 1 in December 2026, then Oyster & Velour in August 2027, followed by Water Creek in June 2028, all the way to the Water Crest & Pearl Villas phase within three years of contracting, giving the buyer the freedom to choose the phase that best fits their budget and handover timing.

Services and Amenities at Direction White

The Crystal Lagoon and the Village’s Water Core

A crystal lagoon with clear blue water sits at the village’s center, serving the inner rows and giving them a water frontage as an alternative to the sea. It turns into a swimming area and a safe family gathering point away from the Mediterranean waves, and adds a visual value that is reflected directly in the prices of the units overlooking it.

The Clubhouse and Hotel

The project features a large clubhouse that combines modern lounges with restaurants and cafés overlooking the sea, along with a hotel inside the village that gives visitors a complete hospitality experience and lets unit owners host their guests easily, raising the village’s hotel-grade operation throughout the season.

North Coast in Ras El Hekma North coast

Infrastructure at Direction White

Direction White benefits from the advanced infrastructure that Ras El Hekma is witnessing as part of the state’s plan to develop the North Coast.

The village relies on the national electricity grid extended to the area to ensure stable supply all year round, while the water and drainage networks are managed through a modern system serving all phases.

Communications, internet and fiber networks are available within the area, meeting the needs of both living and remote work, and the exact details of the water source and power system for each phase remain available to confirm through the developer’s sales team before reserving.

Core Services at Direction White

North Coast in Ras El Hekma by arabella developments

The Summer Experience at Direction White

What sets Direction White apart is not the list of services alone, but the way the location, the beach and the design come together into one continuous summer day.

The elevated views, the crystal lagoon and the private beach make you feel as if you are in a self-contained destination, at ease and in privacy, from morning until the evening.

Your Day at Direction White

You start your morning with a cup of coffee on the balcony, looking out over the blue of the sea from the village’s elevation, then head down with the family to the private sandy beach before it fills with visitors, spreading your chair on soft sand and letting the children play at ease in the shallow water.

Around noon you move to the calm crystal lagoon for a safe swim away from the waves, before heading to the clubhouse for lunch right by the sea.

After a short nap in your unit, you step out at sunset for a stroll along the village walkways or a bike ride between the green spaces, then end your day with an evening at one of the commercial-area cafés while you listen to the sound of the sea, discovering that Direction White does not sell you a unit alone, but a complete summer lifestyle you return to every year.

Investment Advantages at Direction White

The investment opportunity at Direction White goes beyond being a summer unit, as several factors come together to raise resale value and rental return:

• The rising Ras El Hekma location: the area sits at the heart of the largest national coastal development, supporting unit price growth over the medium and long term.
• Long payment plans: installments of up to 8 years and a down payment from 10% reduce the cash burden and allow purchase for investment before development is complete.
• Cash discount: a cash discount of up to 10% raises the profit margin for the cash buyer.
• Variety of units and views: the presence of entry-level chalets alongside luxury villas on the sea and the lagoon widens the pool of buyers at resale.
• Fully finished with early delivery: units are fully finished and the earliest phase is delivered in December 2026, allowing summer rental to start quickly.

Why Invest in the Ras El Hekma ?

• Exceptional Strategic Location: Ras El Hekma enjoys a prime location in the heart of Egypt’s North Coast, making it one of the most attractive destinations for real estate and tourism investments.
• World-Class Beaches: The area is renowned for its crystal-clear turquoise waters and pristine white sandy beaches, which are considered among the most beautiful beaches in the Mediterranean, enhancing its appeal throughout the year.
• Strong Capital Appreciation: Property values in Ras El Hekma continue to rise due to increasing demand and the expansion of large-scale developments, offering investors excellent opportunities for significant capital gains.
• Major Developments by Leading Developers: Ras El Hekma is home to some of Egypt’s most prestigious real estate projects developed by top-tier companies, ensuring high-quality developments and increasing the area’s investment value.
• High Rental Returns: The growing demand for coastal properties contributes to strong rental yields, especially during the summer season and holiday periods.
• Comprehensive Infrastructure Development: The region is witnessing extensive upgrades in roads, utilities, and public services, improving accessibility and boosting its long-term investment potential.
• Growing Local and International Demand: Ras El Hekma has become a preferred destination for both local and international investors, supporting sustained demand for real estate in the area.
• Diverse Investment Opportunities: The area offers a wide range of property types, including chalets, villas, townhouses, and serviced apartments, catering to different investment goals and budgets.
• A Promising Future for the North Coast: With ongoing development plans and urban expansion, Ras El Hekma is expected to remain one of the fastest-growing and most profitable investment destinations in the coming years.
• An Investment That Combines Lifestyle and Profitability: Owning a property in Ras El Hekma allows investors to enjoy one of the Mediterranean’s most stunning coastal destinations while benefiting from attractive returns and long-term value growth.

About Arabella Developments

Arabella Developments is one of the rising companies in the Egyptian market, founded by a group of experts with over 35 years of experience in construction and development, under the chairmanship of Eng. Mohamed Amin El-Dakhmisi.

The company’s portfolio spans residential, commercial and coastal projects, and the full company profile can be viewed through the Arabella Developments page.

Direction White represents the company’s first coastal project, after it established its name in New Cairo with a number of successful residential and commercial projects, relying in each project on partnerships with leading design, contracting and management firms to ensure quality execution.

Arabella Developments Track Record

For the latest prices and payment plans at the village, contact the Direction White village hotline: ‎+201118183030.

Similar Coastal Projects in Ras El Hekma on Our Website

If you are looking for other coastal options in Ras El Hekma and the neighboring areas at different levels of size and views, here is a selection of the most prominent projects on our website:

• Marassi: one of the most famous luxury coastal destinations, with a wide variety of units and hotel services.
• Hacienda Bay: a complete village by Palm Hills with distinctive beaches and a family and youthful atmosphere.
• Sea View: one of the nearby villages with sea views and family-friendly services.
• Avida Sidi Abdel Rahman: a coastal project in the Sidi Abdel Rahman area with a modern design and a distinctive location.

Reserve Your Unit at Direction White

Direction White brings together in a single package everything a coastal buyer looks for:

• A private sandy beach 650 meters long and a crystal lagoon at the heart of the project.
• A prime location at Kilo 192 in the heart of Ras El Hekma Bay, close to New Alamein.
• A variety of units from chalets starting at EGP 8,100,000 to luxury ranch villas.
• A down payment from 10%, installments up to 8 years, and fully finished units.
• A complete summer experience with elevated views and hotel-grade services throughout the season.

To reserve and learn the latest prices and payment plans, contact the Direction White village hotline: ‎+201118183030.

Available daily from 10 AM to 10 PM