Behind every project page on Real Estate Capsule stands a work team specialised in Egyptian real estate content, with one job: to put the correct figure and the up-to-date detail in front of you before you make a purchase decision.
We do not republish what other websites copy from one another. We collect each project’s data from the developer directly, review it internally before publishing, then return to it with an update whenever the price, the payment plan or the construction stage changes.
The team today includes full-time editors covering the new cities and the coastal destinations, alongside a final editorial review carried out by the founder before any page appears in front of the reader.
Below is an introduction to every member, the scope of their coverage, and a direct link to browse everything they have published on the website.
We treat a project page as an information file, not an advertisement. That is why every page passes through four fixed stages before it goes live:
| Stage | What Happens in It |
|---|---|
| 1. Data Collection | Obtaining the project data from the developer directly: the project brochure, price lists, approved payment plans, available unit sizes, and the announced delivery date |
| 2. Verification and Comparison | Comparing the figures against prices in the surrounding area and against the developer’s own similar projects, with any unconfirmed figure left unpublished |
| 3. Writing in Two Versions | Writing the project in Arabic and English as two parallel, interlinked versions carrying the same data |
| 4. Pre-Publication Review | A final editorial review covering the accuracy of the figures, the validity of internal links, and the clarity of the core data |
The cycle does not stop after publishing. Prices and payment plans are updated regularly, because the Egyptian real estate market moves fast, and an outdated page means a decision built on expired information.
Founder of Real Estate Capsule and a real estate expert specialised in the Egyptian market with more than 10 years of experience, overseeing the website’s project coverage alongside the market articles and analyses published on it.
Shady sets the overall editorial line:
He also leads the advisory side of client work, which is reflected in the way the content itself is written, since the buyer’s real questions are what determine the order of information inside the page.
One of the first members of the content team, covering the market continuously since early 2024, and holding the widest record of projects published in Arabic and English on the website to date.
His coverage focuses on the coastal destinations, specifically the North Coast, Ras El Hekma and New Alamein, areas that demand close follow-up because their nature differs from the residential market: seasonal pricing, hotel units, and extended payment plans.
A real estate content editor since 2024, following new launches as they happen and updating the data of existing projects in Arabic and English.
Her coverage focuses on the New Administrative Capital, from the commercial, administrative and medical malls in the Downtown area to the residential towers and compounds. It is a market that combines living and commercial investment, which makes clarifying floor allocation, price-per-metre differences and payment plans an essential part of her coverage.
A real estate content editor since early 2024, publishing his coverage in two parallel versions, Arabic and English, for every project.
His coverage focuses on East Cairo, from New Cairo and the settlements to Mostakbal City, the area most crowded with new launches, which makes continuously updating price per metre and payment plans a core part of his daily work.
A real estate content editor since mid-2025, and the lead editor of the website’s English version alongside her coverage in Arabic.
Her coverage extends from the Fifth Settlement and New Cairo to Ain Sokhna, spanning the residential market and the coastal market closest to Cairo, with the added responsibility of keeping the Arabic and English versions of every project consistent.
The newest member of the team, joining in late 2025 and publishing her coverage in two parallel versions, Arabic and English, for every project.
Her coverage focuses on West Cairo, from 6th of October to Sheikh Zayed, an area where projects range from standalone villas to luxury compounds and lower-priced apartments, which makes explaining the price tiers within a single city an essential part of her work.
The table below shows the content team members, the role of each member, the starting date, and their area of specialisation within the market:
| Member | Role | Started | Specialisation |
|---|---|---|---|
| Shady El-Marassi | Founder and Editorial Reviewer | +10 years of experience | Content review and market analysis |
| G.Bbakry | Real Estate Content Editor | Early 2024 | North Coast, Ras El Hekma and New Alamein |
| M.Ezz | Real Estate Content Editor | Early 2024 | East Cairo and Mostakbal City |
| Donia Magdy | Real Estate Content Editor | Mid-2025 | English version and Ain Sokhna |
| Y.Abdelkareem | Real Estate Content Editor | 2024 | New Administrative Capital |
| R.Fakhry | Real Estate Content Editor | Late 2025 | 6th of October and Sheikh Zayed |
The team’s work is governed by a set of fixed rules that do not change from one project to another, and they are the foundation that makes the website’s data reliable enough to base a purchase decision on:
Project data is taken from the developer or from its official channels, and is never copied from intermediary websites.
Every page carries its writer’s name and a link to their profile, so you know who wrote what you are reading.
No page is published without a final editorial review.
Prices, payment plans and delivery dates are reviewed regularly, and the page carries its last update date.
We present a project’s advantages and its realistic drawbacks, because the website’s credibility matters more than a single deal.
What is published in Arabic is published in English with the same data, serving the Egyptian buyer and the foreign investor alike.
The team currently covers the most prominent real estate markets in Egypt, so that the reader finds a complete archive of available projects for every city:
| Area | Nature of Coverage |
|---|---|
| New Cairo | Residential compounds and commercial and administrative projects in East Cairo |
| 6th Settlement | Recent projects at prices more competitive than the Fifth Settlement |
| New Administrative Capital | Residential and administrative towers and the Downtown malls |
| Mostakbal City | Compounds on the Amal Al Omma axis with wide green spaces |
| Shorouk City | Quiet family projects on the Suez Road |
| 6th of October | Varied projects ranging from standalone villas to budget apartments |
| Sheikh Zayed | Luxury compounds in West Cairo and the 26th of July extension |
| North Coast | Resorts and villages on the Mediterranean for summering and investment |
| Ain Sokhna | Chalets and resorts on the Red Sea close to Cairo |
| Hurghada | Tourist projects on the Red Sea with direct sea views |
Alongside this, the team dedicates a separate file to every real estate developer, gathering their projects and track record in one place, so you can assess the developer itself and not the project alone.
A full-time in-house content team, each member specialised in specific areas, and every page carries its writer’s name and a link to their profile on the website.
From the developers directly, and they are updated regularly. Even so, prices remain subject to change by the developer at any time, so it is best to confirm the price with the team before reserving.
You can get in touch through the contact us page or on [phone], and the team will pass your enquiry to the editor specialised in the area you are asking about.
Click the editor’s name on this page to go to their personal profile, which gathers all their projects and articles published in Arabic and English.
It is not a machine translation, but a parallel version written and reviewed with the same data and figures, taking into account that the English reader is usually an investor looking for concise, direct information.
Project prices and data are updated regularly from the developers’ own sources, and all coverage undergoes internal review before publishing.
