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ASSL Compound New Cairo by ARX Development



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Project details
| Location | Sixth Settlement, New Cairo, between the Middle Ring Road and the Cairo–Suez Road, towards the New Administrative Capital. |
|---|---|
| Unit areas | Starting from 65 m² |
| Start Price | 4,000,000 EGP |
| Payment Plan | 10% Down Payment , 10 Years Installments |
| Project Type | Residential , |
| Developer | ARX Development |
| Unit types | Apartments , Penthouse , |
| Sales number of ARX Development | 01101913223 (Click the number to call) |
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ASSL New Cairo is the first step ARX Development has taken inside New Cairo, placing the project in the heart of the 6th Settlement just two minutes from 90th Street.
The developer handed the entire landscape to the specialist firm OKOPLAN, while the hospitality brand Helnan joins the list of project partners.
Prices start from EGP 4,000,000 on installments, with a 10% down payment and equal installments over up to 10 years.
An amount of EGP 50,000 is enough to register interest and secure early selection priority, and it is fully refundable.
The project combines studios, multi-bedroom apartments and a very limited number of penthouses, all delivered with ultra super lux finishing.
That makes it one of the few launches in the area offering a move-in-ready home with a low down payment and a location right next to the New Administrative Capital corridors.

The Meaning Behind the ASSL New Cairo Name
“Assl” is the Arabic word for origin or roots, and ARX chose it to carry the project slogan Assl… Between What Was and What Will Be.
The idea brings together the authenticity and refinement of the past with the modern rhythm of contemporary living, presenting the community as an extension of its roots toward a more ambitious future.
The concept shows directly in the design.
Natural materials and earthy tones inside the units represent “what was”, while smart home systems and the digital infrastructure represent “what will be”.
A Detailed Overview of ASSL New Cairo
ARX started planning the project with one simple question about what buyers in New Cairo actually need.
The answer became a master plan built on the Five-Minute City concept, which places every daily need within a short walking distance of each home.
To apply the concept, the land is divided into 5 main zones, each with a clear role.
The Cove is set aside for social gatherings, The Retreat for calm and relaxation, The Pulse for movement and activity, The Nest for the quiet residential heart, and The Clubhouse serves as the integrated leisure and social hub.

This layout differs from traditional planning that clusters all services at the main entrance.
Here activities are spread across the edges and the center of the compound, so a resident living at the far end enjoys the same ease of access as one living next to the gate.
On the architectural side, ARX worked with Mohamed Talaat Architects and YBA Architects on a contemporary, European-inspired design.
Building heights are unified across the entire project to keep views open, and generous spacing between buildings protects privacy, airflow and natural light.
The facades combine naturally textured stone cladding with neutral tones, and glass-railed balconies link the interiors with the green scenery outside.
Building lobbies were designed with a hotel character, giving residents an arrival experience closer to a hotel than a typical residential block.
The landscape is signed by OKOPLAN Engineering Consultants, which distributed water features and aromatic gardens across small residential pockets.
Each group of buildings therefore has its own green space instead of relying on one central garden far from most units.
Access to the compound is spread across 3 main gates equipped with smart control systems, enough to distribute traffic between different sides of the project without congestion at a single entrance.
ASSL New Cairo Fact Sheet
| Detail | Information |
|---|---|
| Project Name | ASSL New Cairo Compound |
| Developer | ARX Development |
| Management | Founder: Eng. Ahmed Omar Sales Director: Ahmed Ismail |
| Partners & Brands | Helnan (hospitality) Adidas – Puma – Timberland – Levi’s |
| Location | Heart of the 6th Settlement, near 90th Street and the Middle Ring Road, New Cairo |
| Total Area | 43 feddans |
| Green & Water Areas | Over 70% of the project area |
| Building Height | Ground + 7 floors |
| Number of Gates | 3 smart main gates |
| Penthouse Units | 7 units |
| Architectural Style | Contemporary, European-inspired |
| Unit Types | Studios – 2-bedroom apartments – 3-bedroom apartments – Penthouses |
| Unit Sizes | From 65 m² to 230 m² |
| Prices Start From | EGP 4,000,000 |
| Price per Meter | From EGP 57,000/m² |
| Payment Plan | 10% down payment, installments up to 10 years |
| Expression of Interest (EOI) | EGP 50,000, fully refundable |
| Delivery | Within 4 years of contract (2030) |
| Finishing | Fully finished, ultra super lux |
| Consultants | OKOPLAN Engineering Consultants (landscape) Mohamed Talaat Architects YBA Architects |
| Legal Status | Ministerial decree obtained |
To check the units available in the current launch, call the ASSL New Cairo Compound hotline: +201101913223
ASSL New Cairo Location
The project sits in the heart of the 6th Settlement in New Cairo, the district stretching between the Ain Sokhna Road and the Middle Ring Road that links established residential communities directly with the New Administrative Capital.
In recent years it has become the natural extension of the 5th Settlement.
The compound is less than 1 km from the Middle Ring Road, giving residents a quick exit toward the New Capital, Ain Sokhna and the rest of Greater Cairo.
It also lies two minutes from 90th Street, placing it inside the network of commercial, medical and educational services that serve New Cairo.
ASSL is ARX’s first expansion beyond New Damietta and the New Capital.
The land was selected after studying market movement and the direction of urban growth east of Cairo, where most new developments are heading toward the belt between the 5th Settlement and the New Capital.
The 6th Settlement still has a lower population density than the 5th Settlement, with a modern and wide road network designed to absorb expected growth.
That keeps traffic inside the district calmer than in older New Cairo neighborhoods, while the universities, hospitals and major malls of the 5th Settlement remain close by.

Landmarks Near ASSL New Cairo
| Landmark | Distance |
|---|---|
| Middle Ring Road | 2 minutes (less than 1 km) |
| 90th Street | 2 minutes |
| Katameya – Ain Sokhna Road | 5 minutes |
| New Administrative Capital border | 5 minutes |
| Cleopatra Hospital | 9 minutes |
| The American University in Cairo (AUC) | 10 minutes |
| Central New Cairo (5th Settlement) | 10 minutes |
| Air Force Specialized Hospital | 10 minutes (about 7 km) |
Compounds Near ASSL New Cairo
ASSL sits among several projects that share the same main corridors, especially the Middle Ring Road and the Ain Sokhna Road.
The most notable include:
Vallis Compound 6th Settlement, the first project of Sky AD Developments in Egypt, spreads over 75 feddans with direct frontage on the Middle Ring Road.
It offers apartments, townhouses and standalone villas with prices from EGP 3,622,000 and a 5% down payment.
Alca Compound on the Middle Ring Road, by Saudi American Developments, is built on 33 feddans inside the Amal Triangle area.
Its apartments and penthouses start from 86 m² with prices from EGP 5,500,000 and installments up to 7 years.
Grounds by One of One Developments extends across 50 feddans with a master plan by the American firm EDSA.
It offers apartments, duplexes and penthouses from EGP 4,500,000 with no down payment and installments up to 12 years.
Maliv Compound at the Ring Road and Sokhna intersection, by Kulture Developments, covers 61 feddans combining residential, commercial and medical uses.
Units start from 43 m² with prices from EGP 3,214,250.
ASSL New Cairo Unit Types, Sizes and Prices
Units range from studios suited to individuals and investors looking for a rental unit, to family apartments with two and three bedrooms, up to penthouses as the most exclusive category in the master plan.
All prices below are installment prices, not cash prices.

| Unit Type | Size (m²) | Price Starts From |
|---|---|---|
| Studio | 65 m² to 85 m² | EGP 4,000,000 |
| 2-Bedroom Apartment | 110 m² to 135 m² | EGP 6,000,000 |
| 3-Bedroom Apartment | 150 m² to 180 m² | EGP 8,000,000 |
| Penthouse (only 7 units) | 190 m² to 230 m² | Set at booking |
The price per square meter starts from EGP 57,000 for fully finished units.
The final price varies with size, floor, orientation and whether the unit overlooks the green pockets or water features.
Since the whole project has no more than 7 penthouses, their prices are set directly with the sales team at booking, while studios and apartments are listed in the published price lists.
Studios starting at 65 m² suit investors seeking an easy-to-rent unit near universities and workplaces, two-bedroom apartments serve newlyweds and small families, and three-bedroom apartments target larger households needing generous reception areas.
Penthouses are aimed at buyers who want a private terrace and an elevated view inside a low-density project.
For updated prices for every category and size, call the ASSL New Cairo hotline: +201101913223
ASSL New Cairo Payment Plans
ARX adopted a single, clear payment plan in the current launch.
It starts with registering interest, followed by contracting with a low down payment and spreading the balance over equal installments:
| Stage | Details |
|---|---|
| Expression of Interest (EOI) | EGP 50,000, fully refundable |
| Down Payment | 10% |
| Installment Period | Up to 10 years, equal installments |
The EGP 50,000 amount secures selection priority before official contracting opens.
Because it is fully refundable, it is not a final commitment, giving buyers the chance to review the master plan and final prices before paying the down payment.
As a simple example, the down payment on a studio starting at EGP 4,000,000 is about EGP 400,000, with the balance spread over 10 years.
That keeps the monthly commitment within reach of a wide segment of first-time buyers.
The plan works for two groups at once.
End users can spread their commitment over a long period without pressure on the monthly budget, while investors keep most of their liquidity during construction, then rent out or resell the unit after delivery in 2030.
ASSL New Cairo Delivery Date
ARX set delivery within 4 years of contracting, meaning handover starts in 2030 for the first phase.
All units are delivered with ultra super lux finishing following a unified design identity.
The delivery period matches the project size and the current launch stage.
Construction follows the completion of the expression-of-interest phase and the fixing of final prices, and units are handed over according to the sequence of zones in the master plan.
The design identity relies on rounded organic shapes and natural materials such as oak and linen, with a calm earthy palette of warm ivory, sand, terracotta and muted sage. Specifications are distributed as follows:
| Area | Specifications |
|---|---|
| Paints | Washable paints by GLC or JOTUN |
| Master Bathroom | Sanitaryware by Duravit, Roca or Ideal Standard |
| Electrical | Switches and sockets by BTicino, Futina, SAS or Merlot, with full electrical installations |
| Kitchen | Light wood cabinetry with light-toned surfaces and floors |
| Dressing Room | Wooden storage units, mirrors, interior lighting and a vanity unit |
| Master Balcony | Glass railing and a furnished seating area with plants |
| Main Door | Armored door with a Smart Lock |
ASSL New Cairo Amenities and Services
Facilities are designed to cover daily needs within the compound walls, with a focus on several features rarely found together in projects across the area.
A dedicated operations and maintenance team takes care of roads, facades and common areas, while smart facility management systems raise operating efficiency and reduce running costs over the long term.

Multi-Temperature Pools and an Aqua Park
The project goes beyond a single swimming pool, offering outdoor and indoor pools along with heated and cold pools for year-round use.
It also includes a lagoon, jacuzzis and an aqua park for families and children, with lounges and cafés around the water features.
Smart Homes and Digital Infrastructure
Every unit comes with a smart lock on the main door and a video intercom, while visitor access and parking are managed through smart systems linked to the security team.
This extends to a high-speed fiber optic network, a central satellite system and a central water heating system that removes the need for separate heaters inside units.
Sustainability and EV Charging
Outdoor lighting runs on solar power, and electric vehicle charging stations are available in the garages.
Building materials and finishes are chosen to reduce heat absorption, alongside solutions to cut water and energy consumption.
Pet-Friendly Facilities
ARX allocated dedicated dog-walking trails and pet care facilities, a feature that a growing number of New Cairo families look for and that rarely appears in compound master plans.
Essential Services at ASSL New Cairo
| Category | Available Services |
|---|---|
| Security | 24/7 security, integrated CCTV system, 3 smart gates, fire alarm and firefighting system |
| Sports & Leisure | Swimming pools, outdoor gym, yoga area, multi-purpose courts, running and cycling tracks |
| Commercial | Commercial area, restaurants and cafés, clubhouse run by international brands |
| Education & Kids | Fully equipped nursery, safe kids’ play areas |
| Green Spaces | Central park, aromatic gardens, meditation and reading areas, green pergolas |
| Parking | Private garages for owners, surface parking for visitors, bicycle parking |
Living Advantages at ASSL New Cairo

- Green space close to every home:
The project dedicates over 70% of its land to gardens and water features, and spreading them across residential pockets means residents never have to cross the whole compound to reach a green area.
- Privacy in a large-scale project:
The compound spans 43 feddans with buildings of uniform height, which prevents blocked views and reduces the number of directly facing units.
- Services within a 5-minute walk:
Dividing the master plan into 5 functional zones puts the clubhouse, retail area and nursery within reach without using a car.
- A ready home on handover day:
Ultra super lux finishing covers sanitaryware, electrical works, the kitchen and the dressing room, so no extra finishing budget is needed.
- Daily life without a car:
Walking, running and cycling tracks connect residential areas with services, with dedicated bicycle parking and an on-site nursery that shortens the morning routine for families with young children.
Investment Advantages of ASSL New Cairo
- Buying at launch stage:
The current offering comes during the expression-of-interest phase before the full official launch, when first-release prices are available with a price per meter starting from EGP 57,000.
- Clear rental demand for studios:
Being 10 minutes from AUC and 5 minutes from the New Capital creates steady demand for small units from students and employees.
- Liquidity spread over 10 years:
A 10% down payment with 10-year installments lets investors own a fully finished unit while keeping most of their capital free for other opportunities during the payment period.
- Stable legal position:
The project’s ministerial decree gives buyers legal clarity from day one and makes future resale easier.
- Added value from partnerships:
A hospitality brand like Helnan and a clubhouse run by international brands raise the appeal of units for tenants seeking hotel-level services, a segment that usually accepts higher rents.
The project also benefits from the 6th Settlement’s position on the belt connecting New Cairo with the New Capital, the direction where new development and infrastructure east of Cairo are concentrated.
About ARX Development
ARX Development was founded by Eng. Ahmed Omar and started in New Damietta before expanding to the New Administrative Capital and then to New Cairo through ASSL.
Its sales sector is led by Ahmed Ismail.
The company has more than 20 years of experience in contracting, construction and urban planning, delivering over 150 buildings and projects across residential, commercial, administrative, medical and hospitality uses, an execution track record that predates its role as a developer.
Its philosophy holds that real quality shows in the details residents live with every day, from design, master planning and materials to finishes and services.
That is why ASSL relies on a network of specialist consultants rather than in-house design alone, as seen in choosing OKOPLAN for the landscape and two architecture firms for the buildings.
ARX Development Previous Projects
| Project | Location | Type |
|---|---|---|
| Kentro Tower | New Administrative Capital – Downtown | Commercial, administrative and medical |
| UNI Series | New Damietta | Real estate project series |
| Lotera | New Damietta | Residential and investment |
| La Vie | New Damietta | Hotel and tourism |
| Aura | New Damietta | Commercial center |
| Miraj | New Damietta | Services and real estate complex |
| Bariq | New Damietta | Integrated urban project |
| O7 Building | New Damietta | Service and investment units |
Similar Projects in the 6th Settlement on Our Website
ARX has no other projects in New Cairo yet, but the 6th Settlement includes several developments targeting the same buyers with low down payments and long installment plans:
Illume Residence 6th Settlement, the first project by Illume Societies, spans 17.5 feddans with apartments from 58 m² and prices from EGP 2,436,000, payable over up to 10 years.
Cairova by RNA Developments lies two minutes from South 90th Street and offers apartments and hotel units from 46 m², with prices from EGP 2,708,889 and a 10% down payment.
Jiwar Compound by Concrete Developments offers apartments and I Villa units from 71 m² with prices from EGP 2,911,000, a 5% down payment and installments up to 10 years.
Najm in the Golden Triangle, by Royal Developments, features apartments and penthouses from 75 m² with prices from EGP 3,400,000 and a 5% down payment.
These projects differ from ASSL in land size, unit types and payment terms, so comparing them helps buyers choose the right size and budget before booking.
Is ASSL New Cairo the Right Choice for You?
ASSL New Cairo brings several strengths together in a single launch:
- Two minutes from the Middle Ring Road and 90th Street, and five minutes from the New Capital.
- A 43-feddan master plan built on the Five-Minute City concept, with landscape by OKOPLAN.
- Units from 65 m² with ultra super lux finishing and smart home features.
- Prices from EGP 4,000,000 with a 10% down payment and 10-year installments.
- A ministerial decree in place and a developer with over 20 years of construction experience.
To secure selection priority with a refundable expression of interest, call the ASSL New Cairo Compound hotline now: +201101913223
Available daily from 10:00 AM to 10:00 PM
Frequently Asked Questions
ASSL New Cairo is in the heart of the 6th Settlement, New Cairo. It is two minutes from the Middle Ring Road and 90th Street, and five minutes from the New Administrative Capital.
Prices start from EGP 4,000,000 for studios, EGP 6,000,000 for 2-bedroom apartments and EGP 8,000,000 for 3-bedroom apartments. The price per meter starts from EGP 57,000.
The down payment is 10%, with equal installments over up to 10 years. A fully refundable EGP 50,000 is required to register an expression of interest.
Units are delivered fully finished to ultra super lux standard. Finishes include Duravit or Roca sanitaryware, GLC or JOTUN paints and an armored door with a smart lock.
Delivery is within 4 years of contracting, starting in 2030.
The project covers 43 feddans and includes only 7 penthouses.
Yes, the project has obtained its ministerial decree.
You can reach the ASSL New Cairo Compound sales team at: +201101913223
You can reach ARX Development sales at: +201101913223

