Sadaf North Coast chalets overlook Kilometer 68 on the Alexandria – Marsa Matrouh road, with a private sandy beachfront stretching up to 180 meters and a direct sea view shared by every single unit.
It is a new project launched by New Plan Developments across 22 acres with a depth of 270 meters that runs from the coastal road down to the waterline, in the heart of the old North Coast close to Alexandria and El Hammam, where privacy meets easy access.
Sadaf North Coast – New Plan
The project offers a tiered mix of units, starting from studios of 50 sqm and rising through one, two, and three-bedroom chalets, all the way up to twin houses of 180 sqm, all delivered fully finished and equipped with air conditioning.
Prices start from EGP 4 million with a flexible payment plan that begins with a 10% down payment and installments reaching up to 10 years, bringing together closeness to the water and easy access from the city.
Because how close a unit sits to the water is what truly creates the value of a coastal project, Sadaf was designed to give every resident a clear sea view from their terrace, alongside a commercial area and hotel apartments that keep the village active throughout the year.
The Meaning Behind the Name Sadaf
Sadaf is an Arabic word that refers to the seashells inside which a pearl is formed, a choice that reflects the project’s philosophy of being built around the sea and staying close to it, for just as a shell cradles its pearl, the village was designed to cradle its units around its beachfront so that every home looks onto the water.
The name also carries a sense of the purity and clarity that distinguish the waters and soft sands of this stretch of the old North Coast, making it a direct reflection of the place and its idea rather than a mere commercial label.
The Meaning of Sadaf
A Detailed Overview of Sadaf Project
Sadaf is built on one clear idea: that the sea should be the hero of the view in every unit, which is why it was designed with a relatively limited depth of just 270 meters from the coastal road to the beach, allowing the units to be distributed across that stretch so that each one secures a direct sea view rather than the front rows blocking the view of the rows behind them.
The project’s land area of 22 acres has been divided into two integrated parts:
12 acres allocated to the first residential phase, which holds the beachfront units with their direct view.
while 10 acres are dedicated to a commercial area and hotel apartments that give the village activity and services extending beyond the summer season and support its year-round operation.
The design blends a calm coastal character with the spirit of a location close to the city, as the project sits in a sector known for its easy access and shorter drive compared to the farther western sectors, making Sadaf a practical choice for anyone looking for a nearby summer home suitable for frequent visits and extended stays by the sea without a long journey.
Sadaf units are delivered fully finished and equipped with air conditioning, which means each unit is ready to use or rent the moment it is handed over with no extra finishing costs, a point that serves both the resident and the investor from the launch stage.
Egyptian – Saudi partnership with over 20 years of experience
Location
Kilometer 68 – Alexandria – Marsa Matrouh road, near El Hammam
Distance from the Sea
Closest units a few meters from the sand, farthest within the 270-meter depth (direct view for all)
Project Depth
270 meters from the coastal road to the beach
Beachfront Length
180 meters
Beach Type
Sandy (typical of the old North Coast)
Beach
Private to the village
Internal Lagoon
None — built on a direct sea view for every unit
Total Area
22 acres
First Phase (Residential)
12 acres
Commercial & Hotel Area
10 acres – commercial area and hotel apartments
Unit Types
Studio – Chalet (1 / 2 / 3 bedrooms) – Twin House
Unit Sizes
From 50 sqm to 180 sqm
View
100% direct sea view for all units
Price per sqm
Starting from about EGP 80,000/sqm
Finishing
Fully finished with air conditioning units
Operation
Year-round (supported by the commercial and hotel sector)
Payment Plan
10% down payment and installments up to 10 years
Prices Starting From
EGP 4,000,000
Delivery Date
Not officially announced yet
To book and learn the details of the available prices and offers, contact the Sadaf Village sales line: +201118183030
Sadaf Village Beach
The beach is the backbone of Sadaf, as the project overlooks a private sandy beachfront 180 meters long directly on the waters of the Mediterranean, with the soft white sands and clear waters this stretch of the old North Coast is known for, giving residents a beach dedicated to the village away from the crowding of public shores.
The project comes with a depth of just 270 meters from the coastal road to the waterline, a limited depth that serves the full sea-view philosophy, as the closest units sit a few meters from the sand while the farthest stay within the limits of this carefully studied depth, keeping the walk to the sea short from any unit in the village.
The sandy beach slopes gradually in a way that suits families and children near the waterline, with loungers and umbrellas available along the front, and the project does not rely on an artificial lagoon but instead makes the sea itself the heart of the experience for every unit without exception.
Sadaf Village Beach
Water Activities in Sadaf
Sadaf’s location directly on the sea opens the door to a range of water activities that form an essential part of the summer experience on the North Coast, from swimming along the sandy beach to light water sports near the waterline, giving families and friends varied options for fun throughout the day.
Sadaf is located at Kilometer 68 on the Alexandria – Marsa Matrouh road, within the old sector of the North Coast near El Hammam, a stretch defined by its shorter distance from Alexandria compared to the farther western sectors, making it one of the closest coastal destinations for those who want quick access and frequent stays by the sea throughout the year rather than in summer alone.
This point on the coastal road gives the project a balance between calm and ease of movement, as it keeps its distance from the crowding of the farther new sectors while staying close to the services and markets spread along the road, and it also draws near to New Alamein City, which has become a fully integrated urban and service hub serving the whole area. You can explore more North Coast projects on the website for comparison.
Distances and Landmarks Near Sadaf Village
Landmark
Approximate Distance
Drive Time
Alexandria
68 km
About 1 hour
Cairo
About 290 km
About 3 hours
El Hammam City
About 10 km
About 10 minutes
New Alamein City
About 37 km
About 30 minutes
El Alamein International Airport
About 65 km
About 50 minutes
Borg El Arab International Airport
About 40 km
About 40 minutes
Nearest Medical Services (El Hammam / New Alamein)
From 10 to 37 km
From 10 to 30 minutes
Nearest Mall & Retail
In-village commercial area + New Alamein malls (~37 km)
Inside the project / about 30 minutes
Nearest Gas Station
On the Alexandria – Matrouh road near El Hammam (~10 km)
Alongside Sadaf, the North Coast holds a range of varied villages and resorts that differ in their locations along the coastal road and in their unit types and price ranges, and the following are some of the closest or most comparable projects worth exploring for anyone looking for a coastal option that suits them:
Marseilia Beach 4 is one of the Marseilia series projects on the sector close to Alexandria, distinguished by its family character and integrated facilities by the sea, and one of the closest options to Sadaf’s location on the old coast.
Marseilia Beach 5 is the newer release in the series on the same sector, offering varied units with sea views and expanded services for anyone seeking an integrated village near the city.
Porto Marina Golf sits at the heart of the Marina Alamein area, blending the famous leisure character of Marina with hotel services and marinas in a lively spot on the coast.
Al Alamein Lagoons lies within New Alamein City and is built around lagoons and water features with a modern design close to the new city’s services and amenities.
Marassi is one of the most renowned coastal destinations in the Sidi Abdel Rahman area, distinguished by its varied units, wide amenities, and upscale character that made it a landmark on the coast.
Azha is a coastal project with a lagoon character in the Sidi Abdel Rahman area, offering a different experience built around lagoons and multiple water views for those who prefer a lagoon atmosphere.
Unit Types, Sizes and Prices in Sadaf Village
Sadaf offers a tiered selection of units that begins with studios suitable for individuals and investment, expands into family chalets in different sizes, and reaches up to twin houses for anyone looking for a larger space and greater privacy, all with a direct sea view and full finishing. The table below shows the types, sizes, and views:
Unit Type
Size
View
Price Starting From
Studio
50 sqm
Direct sea view
Starting from EGP 4,000,000
1-Bedroom Chalet
From 60 to 64 sqm
Direct sea view
To be announced soon
2-Bedroom Chalet
From 88 to 98 sqm
Direct sea view
To be announced soon
3-Bedroom Chalet
115 sqm
Direct sea view
To be announced soon
Twin House
180 sqm
Direct sea view
To be announced soon
New Plan has announced that Sadaf unit prices start from EGP 4,000,000 for the studio, which translates to a price per sqm starting from about EGP 80,000/sqm, while the rest of the detailed price lists for each type are expected to be announced gradually. To get the latest prices and offers, it is best to contact the sales team directly.
Sadaf offers a flexible payment plan that begins with a 10% down payment and installments reaching up to 10 years, a period that allows the unit’s value to be spread over a comfortable timeframe, easing the cash burden on the buyer and opening the door to a wider segment to enter the project from the launch stage.
Sadaf payment plans
The details of the reservation deposit, the cash discount rate, and the annual maintenance fees have not yet been officially announced, as they are tied to the upcoming detailed price releases, and the latest plans can be followed the moment they become available through the Sadaf Village sales line: +201118183030
Delivery Dates in Sadaf Village
Sadaf units are delivered fully finished with air conditioning, which ensures they are ready to live in or rent the moment they are handed over with no need for extra finishing work, while the official delivery date and the phase delivery schedule remain among the details the developer is expected to announce gradually as the launch progresses.
Sadaf is built on a set of features that set it apart from other coastal projects, foremost among them the idea of a full sea view and the presence of a commercial and hotel sector that serves the village, alongside the infrastructure and essential services that keep residents comfortable throughout the season.
The Full Sea View for Every Unit in Sadaf
The direct sea view for every unit is the most prominent feature in Sadaf. Rather than confining the sea view to the front rows alone, the developer relied on a limited depth of no more than 270 meters and a careful distribution of units across this stretch, so that every resident gets a clear view of the sea from their terrace, a rare feature that raises the value of the unit whether for living or for resale and rental.
The Commercial Area and Hotel Apartments in Sadaf
The developer dedicated 10 acres of the total project area to a commercial area and hotel apartments, which gives the village activity and services extending beyond the peak of the summer season, as this area provides a destination for shopping and entertainment within the project itself, and supports the hotel-operation concept that can positively reflect on the ability to rent the residential units and on the overall movement within the village throughout the year.
Sadaf commercial area
Infrastructure in Sadaf
Infrastructure is one of the most important trust factors in any coastal project, especially for anyone planning extended stays away from the city, and the North Coast sector close to Alexandria and El Hammam relies on the national electricity grid alongside the backup power solutions that villages allocate to ensure the service continues throughout the year rather than in summer alone.
As for water, the area’s projects rely on the water networks and stations that serve the sector, while mobile networks, communications services, and the internet cover the area, with the continuous expansion of fiber services along the coastal road.
which provides suitable connectivity for living and remote work, and coastal projects also take care to choose construction specifications that resist humidity and salinity to extend the life of the buildings in a seaside environment.
Essential Services in Sadaf
Category
Expected Services
Security & Guarding
24-hour security and guarding with entrance gates
Recreation & Sports
Swimming pools and recreational areas by the sea
Commercial Services
A commercial area with restaurants, cafes, and shops
Hotel Accommodation
Hotel apartments within the commercial sector
Outdoor Spaces
Open spaces and walkways along the beachfront
The Summer Experience in Sadaf
What sets the summer experience in Sadaf apart is the way it combines closeness to the sea with closeness to the city at the same time. The location on the old coast makes access quick and frequent, while the direct sea view ensures the sea is present in every detail of the day, from waking up in the morning to the evening on the beachfront.
Your Day in Sadaf
You start your morning with a cup of coffee on the terrace as you gaze at the sea stretching out before you, then head down with the family to the sandy beach before it gets crowded, settling on the soft sand and letting the children play near the water in the shallow area while you enjoy the quiet of the early morning with the beach loungers ready in front of you.
Summer in Sadaf
As noon approaches, you make your way to the commercial area inside the village for lunch at one of the restaurants or a cold drink at a cafe close to the sea, then return for a short nap in your air-conditioned unit, away from the heat of the sun.
And when the sun begins to set, you head out for a walk along the beachfront and catch the sea as it changes color, before ending your day with a quiet evening on your terrace or within the village, feeling as though you spent a full day by the sea without ever stepping away from your summer home.
Investment Advantages in Sadaf
Sadaf brings together several factors that make it a choice worth considering from an investment standpoint, and the following are the most notable, supported by the project’s announced data:
First, the location at Kilometer 68 close to Alexandria, about 68 km away, which makes the village one of the closest coastal destinations to the city and raises the chances of seasonal rental and frequent stays year-round compared to the farther sectors.
Second, the direct sea view for all units within Sadaf, as units with a full view of the sea usually hold their value and achieve a higher return on resale or rental, a feature not available in every project and one that lifts the price per sqm, which starts from about EGP 80,000/sqm.
Third, delivery in Sadaf is fully finished with air conditioning units, which means the unit is immediately ready for rental or use with no extra finishing costs, an important draw for investors looking for quick income, especially with a hotel sector inside the village that supports the idea of managed rental of the units throughout the year.
Fourth, the presence of a commercial area and hotel apartments across 10 acres within Sadaf creates steady movement inside the village and supports unit rental, alongside the payment plan that begins with a 10% down payment and reaches up to 10 years, easing the cash burden when entering the project early.
Why Invest in the North Coast?
The North Coast is seeing growing interest, supported by the development of the new road network that has shortened the distance from Cairo and Alexandria, and by the rise of New Alamein City as a fully integrated urban and service hub, which strengthens demand for coastal units and makes the area one of the most prominent real estate investment destinations in Egypt, especially in the old sector close to the city, which maintains stable demand throughout the year.
About New Plan Developments
New Plan Developments is a real estate company built on an Egyptian – Saudi partnership with over 20 years of experience in the Egyptian market, with its headquarters in Cairo, and it has established its name through a portfolio of residential, commercial, and administrative projects in some of the most important urban areas.
The company’s work spans the New Administrative Capital and New Cairo with investments exceeding billions of pounds, having developed communities across more than 500 acres and earned the trust of a wide segment of clients numbering in the thousands, with a clear focus on careful planning and quality of execution, as the company’s own name reflects.
Sadaf comes as one of New Plan’s most notable moves toward the North Coast, where it brings its experience in residential and commercial development to a coastal destination directly on the sea, serving the segment looking for a summer home close to the city.
New Plan Developments Track Record
Project
Location
Type
Atika Compound
New Administrative Capital
Residential
Serrano Compound
New Administrative Capital
Residential
Talah Compound
New Administrative Capital
Residential
Tonino Lamborghini Compound
New Administrative Capital
Luxury Residential
Amara Compound
Fifth Settlement – New Cairo
Residential
Other New Plan Projects on Our Website
New Plan’s portfolio is not limited to its coastal destination in Sadaf, but extends to a variety of projects in the New Administrative Capital and New Cairo, and the following are the company’s most notable projects worth exploring:
Atika New Capital is a modern residential project in the New Administrative Capital that combines a distinctive location, contemporary design, and integrated services.
Serrano is one of the company’s prominent residential projects in the New Capital, distinguished by its wide green spaces and comfortable residential environment.
Talah is a residential project in the New Administrative Capital offering units with open views and a design focused on the quality of daily life.
Tonino Lamborghini is one of the company’s luxury residential projects in the New Administrative Capital, carrying a distinctive character that reflects the upscale identity of the brand associated with it.
Book Your Unit in Sadaf Village
Sadaf offers a chance to own a summer home directly on the sea in the heart of the old North Coast, and its most notable highlights are:
A location close to Alexandria at Kilometer 68 that makes access and frequent visits easy, a private sandy beachfront 180 meters long with a direct view for all units, a tiered selection of units from studios to twin houses, fully finished and equipped with air conditioning, alongside a commercial and hotel area that serves the village year-round, and a payment plan that begins with a 10% down payment and reaches up to 10 years.
To book, inquire, and learn the details of Sadaf Village prices and available offers, contact the Sadaf Village sales line: +201118183030
Available daily from 10 AM to 10 PM
Frequently Asked Questions
Where is Sadaf Village located?
Sadaf Village is located at Kilometer 68 on the Alexandria – Marsa Matrouh road in the North Coast, near El Hammam and about 68 km from Alexandria, which makes it one of the closest coastal destinations to the city.
Who is the developer of Sadaf Village?
The developer is New Plan Developments, an Egyptian Saudi partnership with a portfolio of projects in the New Administrative Capital and New Cairo.
What are the unit types and sizes in Sadaf?
The project includes studios of 50 sqm, one-bedroom chalets from 60 to 64 sqm, two-bedroom chalets from 88 to 98 sqm, three-bedroom chalets of 115 sqm, and twin houses of 180 sqm, all with a direct sea view.
What is the payment plan in Sadaf?
The project offers a flexible plan with installments up to 10 years, while the down payment is 10%.
What finishing are Sadaf units delivered with?
The units are delivered fully finished and equipped with air conditioning, so they are ready to live in or rent the moment they are handed over.
Do all Sadaf units overlook the sea?
Yes, the project was designed with a depth of just 270 meters and a 180-meter beachfront so that every unit secures a 100% direct sea view.
What is Sadaf Village hotline?
Sadaf Village hotline is +201118183030, available daily from 10 AM to 10 PM for booking, inquiries, and the latest prices.
What is New Plan Developments hotline?
You can reach New Plan Developments on +201118183030 for details on its projects, including Sadaf Village.
Is the beach at Sadaf Village sandy or rocky?
Sadaf Village has a sandy beach stretching 180 meters directly on the Mediterranean, with the soft white sands this stretch of the old North Coast is known for, while official confirmation of some beach details remains tied to the developer's announcements.
Is there a commercial area and services inside Sadaf Village?
Yes, the developer dedicated 10 acres of the project area to a commercial area and hotel apartments, providing a destination for shopping, dining, and entertainment within the village, and giving it activity and services that extend beyond the summer season.
What is the sales number of New Plan Developments?
To contact the company's sales team and inquire about its other projects, call: +201118183030
What is the sales number of Sadaf Village?
To book and inquire about the available units, latest prices and payment plans in Sadaf Village, contact the sales team at: +201118183030
Founder of Real Estate Capsule & Egyptian real estate expert
Shady El-Marassi — founder of Real Estate Capsule and a real estate expert specializing in the Egyptian market, with more than 10 years of experience. He has evaluated and reviewed over 300 real estate projects across Egypt's major new cities: New Cairo, the New Administrative Capital, Mostakbal City, 6th of October, Sheikh Zayed, the North Coast, and Ain Sokhna.
Shady reviews the site's content before publication and provides property advice built on real data and daily tracking of prices, payment plans, and launch offers — helping Egyptian buyers make informed decisions, with every project's pros and cons presented transparently.