Located directly on the Western Axis in the heart of the Downtown district within zone MU19 of the New Administrative Capital, Mall Bloc Hub Tower rises as the inaugural Egyptian project of Bin Salem Developments — the Saudi developer expanding its real estate footprint beyond the Kingdom under the slogan “Blend of Choices,” which captures the deliberate merging of retail outlets and administrative offices within a single tower.
Prices start from EGP 3,387,090 for administrative units, with down payments beginning at 2.5% and installment plans extending up to 10 years interest-free, all under the operational management of Commerca — a specialized mall operator — with a mandatory Guaranteed Lease Agreement (GLA) framework securing investors a return ranging between 20% and 30% of the unit value immediately upon delivery.
The Meaning Behind “Blend of Choices” at Mall Bloc Hub Tower
The project’s slogan “Blend of Choices” directly mirrors the development philosophy Bin Salem adopted when planning the mall, capturing the architectural decision to merge two activity types — retail and administrative — within a single tower while preserving separate entrances and independent operational systems for each sector.
The naming reflects the diversity of investment opportunities available, whether the buyer seeks a retail unit on the ground floor with direct frontage on the plaza, or an administrative office in the upper floors connected to the same ecosystem of shared services and amenities.
Project Overview of Mall Bloc Hub Tower
Mall Bloc Hub Tower marks the first launch of Bin Salem Holding Group inside the Egyptian market after nearly two decades of activity in the Saudi real estate sector, representing a strategic transition from the Gulf operational environment into the heart of the New Administrative Capital. The move brings with it the discipline of Saudi institutional standards combined with the dynamism of the Egyptian market.
The selection of the plot in zone MU19 within the Downtown district was the outcome of a detailed study of the anticipated residential and office traffic, with deliberate focus on the Western Axis frontage that links the most prominent landmarks of the Capital.
The architectural design was jointly handled by Azure Planning & Architecture, led by Engineer Omar Aqeel, alongside Arkan Engineering Consultants — founded in 2004 with executions across Egypt, the Gulf, and Kenya.
The two firms collaborated to produce an L-shaped massing wrapped in panoramic glass façades overlooking both the Western Axis avenue and the inner plaza of the project, with a circulation plan that separates retail visitors from office occupants from the moment they enter the building.
The structure consists of 3 basement levels dedicated entirely to parking, topped by a ground floor and 13 typical floors (G+13), distributed by a strict functional logic: the ground and first floors are reserved for high-traffic retail activities, while administrative offices occupy floors 2 through 13 to ensure complete separation between shopper movement and the calm of the office environment.
The distinguishing feature in the project’s investment profile lies in the operational partnership with Commerca, a specialized mall management firm. The project introduces a mandatory Guaranteed Lease Agreement (GLA) system that secures investors a return ranging between 20% and 30% of the unit value immediately upon delivery, transforming the asset into a stable income vehicle before the owner begins managing it independently.
On the execution front, Bin Salem has announced completion of excavation and concrete pouring works for the foundations, signaling tangible commitment to the scheduled delivery date in 2030.
Mall Bloc Hub Tower Details Table
Item
Details
Project Name
Mall Bloc Hub Tower — مول بلوك هب تاور
Developer
Bin Salem Developments — شركة بن سالم
Location
Western Axis — Downtown — Zone MU19 — New Administrative Capital
Mall Bloc Hub Tower occupies a direct frontage on the Western Axis road in zone MU19, situated in the heart of the Downtown district — the most densely active zone for commercial and administrative activities within the New Administrative Capital.
The Western Axis functions as a primary arterial road connecting Downtown to the Ministries District, the Tourist Towers strip, and the Green River area, ensuring a high daily flow of business owners, employees, and visitors throughout the day.
The operational significance of the location stems from its immediate proximity to the Government District housing the ministerial headquarters and sovereign institutions, in addition to the major residential compounds within zones R7 and R8 that form a daily client base for both the retail outlets and the administrative offices.
The project additionally benefits from its closeness to the Monorail Station and Al-Masa Hotel as the most prominent daily attraction hubs in the Capital.
Mall Bloc Hub Tower Location in New Administrative Capital
Landmarks Near Mall Bloc Hub Tower
Landmark
Travel Time
Mohammed Bin Zayed Axis
2 minutes
Al-Masa Hotel
3 minutes
Government District & Ministries
3 minutes
Tourist Towers Strip
3 minutes
Al-Amal Axis
3 minutes
Monorail Station
4 minutes
Regional Ring Road
4 minutes
Green River area
5 minutes
Gold Souk & Mosque of Egypt
7 minutes
New Capital International Airport
12 minutes
Nearby Malls and Projects to Mall Bloc Hub Tower
The project sits within a cluster of high-density commercial and administrative malls in the Downtown district, creating a competitive environment that supports customer traffic rather than fragmenting it — the heavy footfall in the area lends the entire zone a commercial reputation that benefits every project within it.
The most prominent neighboring projects include:
Quantum Mall New Capital — a commercial, administrative, and medical project in Downtown distinguished by glass façades on two principal axes and graduated unit areas serving diverse activities.
Key Mall New Capital — located in zone MU23 near the Iconic Tower and Al-Masa Hotel, offering a balanced mix between retail and administrative units.
East Tower Mall New Capital — a commercial and administrative tower within the Central Business District (CBD) on Bin Zayed Axis with direct views of the Green River.
Wujha Mall New Capital — a mixed-use project combining retail and administrative units with flexible spaces serving emerging startups and major brands alike.
Kor Mall New Capital — featuring commercial, administrative, and medical units in a strategic position with flexible installment plans and competitive pricing.
Levels Business Tower — an administrative and commercial tower in Downtown with a contemporary design serving entrepreneurs and mid-sized companies.
Unit Types, Areas, and Prices in Mall Bloc Hub Tower
Bin Salem structured the project units based on a planning study targeting three investor segments:
specialized retail outlets with direct frontage on the plaza and exterior street at the ground floor
first-floor retail stores benefiting from the spillover traffic generated by the ground level
and administrative offices priced competitively for emerging companies and mid-sized enterprises in the upper floors.
The full pricing and area schedule by floor and activity is detailed below:
Mall Bloc Hub Tower Units by Bin Salem Developments
Unit Type
Floor
Area from
Price from
Retail outlets
Ground
22 m²
EGP 5,940,000
Retail outlets
First
31 m²
EGP 6,120,000
Administrative offices
2nd through 13th
35 m²
EGP 3,387,090
It is worth noting that the announced prices are installment prices rather than cash prices, and the price-per-meter varies substantially based on the floor and the activity — starting from approximately EGP 96,775/m² for administrative units and rising to exceed EGP 270,000/m² for retail outlets on the ground floor, owing to the elevated operational value of the direct plaza frontage.
For inquiries about the latest pricing details and to schedule a unit viewing, contact the sales team at Mall Bloc Hub Tower hotline: +201118183030.
Payment Plans and Installment Systems in Mall Bloc Hub Tower
Bin Salem has launched five tiered installment plans — all interest-free — allowing investors to select the plan most suited to their liquidity and tolerance for the down payment portion.
The plans follow an inverse relationship between the down payment percentage and the installment duration: the higher the down payment, the longer the repayment term, extending up to a full decade.
Plan
Down Payment
Installment Duration
First Plan
2.5%
6 years
Second Plan
5%
7 years
Third Plan
10%
8 years
Fourth Plan
15%
9 years
Fifth Plan
20%
10 years
After signing the contract, the buyer commits to a maintenance deposit of 10% of the unit value, which is used to operate the shared facilities and preserve the long-term commercial value of the project under the supervision of Commerca.
Delivery Schedule for Mall Bloc Hub Tower
Bin Salem has announced a final delivery schedule for all Mall Bloc Hub Tower units in the year 2030, with an execution period of four years from the launch date.
On the ground, the company has completed the excavation and concrete pouring works for the foundations — placing the project at an advanced execution stage compared to similar projects launched in the same period, and translating into a tangible guarantee of commitment to the announced timelines.
Delivery specifications vary by unit type. Administrative offices are delivered with full premium finishing including pre-installed central air conditioning from day one, allowing investors to operate the unit immediately upon receipt without additional fit-out costs.
Retail outlets, by contrast, are delivered in semi-finished condition (Semi-Finished), enabling each owner to execute a custom storefront and interior design aligned with the brand identity and operational requirements of the business.
The Bin Salem project integrates with the modern smart building concept prevailing in the Downtown district through a package of facilities dedicated to serving both retail and administrative activities — with complete operational separation between them — alongside an environmental sustainability framework that reduces daily operating costs. Below is a breakdown of the most distinctive operational features within the project:
Management Partnership with Commerca
Bin Salem has signed an operational agreement with Commerca — a specialized firm in mall management and operation within the Egyptian market — to handle leasing, periodic maintenance, and round-the-clock cleaning across all days of the week.
This arrangement secures long-term occupancy stability and maintains unified quality standards across the various commercial brands inside the mall, while also avoiding commercial conflicts through careful screening of each activity prior to acceptance into the tower.
Mandatory Guaranteed Lease Agreement (GLA) with Up to 30% Return
The project introduces a Guaranteed Lease Agreement system whereby the developer and the management company commit to paying the investor an annual return ranging between 20% and 30% of the unit value upon project delivery, regardless of the actual leasing speed of the unit.
This system transforms a Mall Bloc Hub Tower asset into a calculated passive income vehicle from the very first day of handover, fitting the profile of investors seeking stable income insulated from the fluctuations of the Egyptian real estate market.
Building Management System (BMS)
The mall relies on an integrated Building Management System for centralized control over lighting, air conditioning, security, and fire systems from a central control room — reducing daily operating costs and meaningfully raising energy consumption efficiency. The system additionally supports a mobile application enabling unit owners to monitor shared facilities and receive immediate notifications of any service malfunction.
Solar Energy and Environmental Sustainability
The building incorporates a rooftop solar panel system serving a significant share of the shared facility requirements for lighting and air conditioning in the public areas, alongside a reflective glass façade design that lowers the thermal load and reduces air-conditioning consumption.
These elements serve more than the environmental dimension — they translate directly into a measurable reduction in the monthly operating bill for tenants and owners across every unit within the mall.
Shared equipped meeting rooms — fiber-optic internet — integrated audio-visual system
Shared Areas
Internal plaza — Food Court zone — luxury lobby — ATM machines — children’s entertainment area
Visitor Flow
Separate entrances for commercial and administrative activities — dynamic display screens — landscaping and green areas
Commercial Investment Advantages in Mall Bloc Hub Tower
The project offers an investment package that goes beyond the concept of unit purchase into a comprehensive stable-income structure backed by professional management and a premium location — the guaranteed return here is not a marketing tagline but a documented contractual commitment.
The most prominent investment pillars within Bloc Hub Tower include:
Guaranteed return from day one: the mandatory GLA system secures a return starting from 20% and reaching up to 30% of the unit value following delivery — a rate that outperforms current bank deposits by a meaningful margin, with the added advantage of long-term capital appreciation of the property itself.
Engineered footfall base: the location on the Western Axis adjacent to the Ministries District, Al-Masa Hotel, and the residential compounds in zones R7 and R8 generates a diverse daily flow of government employees, hotel guests, and compound residents — ensuring an extended business cycle from morning until evening.
Specialized management instead of individual operation: the Commerca partnership transforms the asset from individual operation prone to errors into a unified professional operational framework, raising the average lease duration and reducing vacancy rates among mid-tier commercial brands.
Activity diversity within the tower: combining retail and administrative within a single tower creates an integrated ecosystem, as the office occupants on the upper floors become a daily customer base for the retail outlets on the ground and first floors — lifting the average revenue per square meter inside the mall.
Multiple payment systems: five interest-free installment plans make the project accessible to multiple investor segments — from the individual investor starting with a 2.5% down payment, to the institutional investor preferring to pay 20% in return for installments extended over a full decade.
For deeper details on expected returns and the units currently available within the project, Mall Bloc Hub Tower hotline: +201118183030.
Why Invest in the New Administrative Capital?
The New Administrative Capital benefits from the complete relocation of government headquarters and ministries to its borders, generating sustainable demand for administrative and retail units across the Downtown district and the surrounding zones.
Real estate values in the Capital are appreciating at annual rates exceeding the Greater Cairo average, supported by the monorail and electric high-speed train network linking it to Cairo, Giza, and Ismailia — alongside the new Capital International Airport that opens the door for foreign and regional investments across both the commercial and administrative sectors.
Bin Salem Developments operates under the umbrella of Bin Salem Holding Group, with expertise spanning nearly two decades since its establishment in the city of Riyadh in the Kingdom of Saudi Arabia in 2006.
The group is active across multiple sectors including real estate development, industries, import and export, livestock, and fisheries — a diversification that provides the real estate arm with a strong financial base and flexible supply chains in the face of market fluctuations.
In the Saudi market, the company has participated in the execution of multiple government projects spanning museums, service facilities, and operational infrastructure distributed across the most prominent cities of the Kingdom, in addition to residential and commercial projects in the private sector.
The company has built its reputation on trust and transparency with its partners and clients, becoming a prominent name in the Saudi urban development industry.
The entry into the Egyptian market through Mall Bloc Hub Tower represents an expansive step within the regional growth strategy, anchored by the “Build to live, not just to sell” philosophy that prioritizes the genuine experience of the property user over a singular focus on rapid sales.
Bin Salem’s Key Sectors of Activity in the Saudi Market
Sector
Geographic Reach
Project Nature
Government Projects
Major cities across Saudi Arabia
Museums, sovereign facilities, and operational infrastructure for government entities
Residential Sector
Riyadh and other cities
Compounds and residential towers built to high standards
Commercial & Administrative Sector
Kingdom of Saudi Arabia
Multi-use malls, business centers, and commercial towers
Similar Commercial Malls in New Administrative Capital on Our Website
Mall Bloc Hub Tower is the first project by Bin Salem Developments in Egypt.
To help investors compare the available opportunities across the Downtown district and the central zones of the New Administrative Capital, we invite you to explore a selection of similar commercial and administrative projects available on the website:
Radix Agile Business Complex — a commercial and administrative project with a contemporary architectural design and a flexible installment system suiting both individual and institutional investors.
Bema Mall New Capital — combines commercial, administrative, and medical units in a strategic location within the Downtown district with significant area diversity.
MDK Business Complex by Madkour — a commercial and administrative tower featuring panoramic views and graduated unit areas targeting companies operating in the Downtown district.
Evet Mall New Capital — featuring commercial outlets and administrative offices at competitive prices targeting emerging activities in the Capital.
Circle Mall New Capital — a multi-activity commercial project with a distinctive architectural layout and area planning tailored to mid-tier commercial brands.
Larz Business Hub New Capital — a business center integrating offices and retail with a clear focus on a professional working environment for entrepreneurs.
BLOC Mall by Bin Salem
Book Your Investment Unit in Mall Bloc Hub Tower
Mall Bloc Hub Tower in the New Administrative Capital presents a fully integrated investment equation across every element:
a location on the Western Axis in the heart of the Downtown district within zone MU19
an architectural design led by Azure Planning & Architecture and Arkan Engineering Consultants
professional operations under Commerca
a GLA framework guaranteeing returns ranging from 20% to 30% of the unit value
and five interest-free installment plans starting with a 2.5% down payment and extending up to 10 years.
For the latest pricing information, available units, and to schedule an on-site project viewing, contact the sales team at Mall Bloc Hub Tower hotline: +201118183030.
Where is Mall Bloc Hub Tower located in the New Administrative Capital?
The project is located directly on the Western Axis in zone MU19, in the heart of the Downtown district of the New Administrative Capital, adjacent to the Ministries District, Al-Masa Hotel, and the residential compounds in zones R7 and R8.
Who is the developer of Mall Bloc Hub Tower?
The developer is Bin Salem Developments — a Saudi real estate company operating under Bin Salem Holding Group, established in Riyadh in 2006 with nearly two decades of activity in the Saudi real estate market. Mall Bloc Hub Tower is the company's first project in Egypt.
What are the unit types and areas available in Mall Bloc Hub Tower?
The project includes retail outlets on the ground floor starting from 22 m², retail units on the first floor starting from 31 m², and administrative offices from the 2nd through 13th floors starting from 35 m².
What is the starting price at Mall Bloc Hub Tower?
Administrative offices start from EGP 3,387,090, retail units on the ground floor start from EGP 5,940,000, and retail units on the first floor start from EGP 6,120,000 on installment terms.
What payment plans does Mall Bloc Hub Tower offer?
The project offers five interest-free installment plans: 2.5% down with 6-year installments, 5% down with 7 years, 10% down with 8 years, 15% down with 9 years, or 20% down with 10 years.
When will Mall Bloc Hub Tower be delivered?
The delivery date is set for the year 2030, with an execution period of four years from launch. Excavation and concrete pouring works for the foundations have already been completed.
What is the GLA system at Mall Bloc Hub Tower?
The Guaranteed Lease Agreement is a mandatory rental return system managed by Commerca, which secures investors a guaranteed annual return ranging between 20% and 30% of the unit value immediately upon delivery, regardless of the actual unit leasing speed.
Who manages and operates Mall Bloc Hub Tower?
The project is operated by Commerca — a specialized firm in mall management within Egypt, handling leasing, periodic maintenance, and round-the-clock cleaning to ensure long-term occupancy stability and unified quality standards across all brands inside the tower.
What is the Mall Bloc Hub Tower hotline?
The Mall Bloc Hub Tower hotline is +201118183030, available daily from 10:00 AM to 10:00 PM for inquiries about pricing, available units, and on-site viewings.
What is the Bin Salem Developments hotline?
The Bin Salem Developments hotline in Egypt is +201118183030 for inquiries about Mall Bloc Hub Tower and any upcoming projects in the Egyptian market.
What is the sales number of Bin Salem Developments?
To contact the company's sales team and inquire about its other projects, call: +201118183030
What is the sales number of BLOC Mall New Capital?
To book and inquire about the available units, latest prices and payment plans in BLOC Mall New Capital, contact the sales team at: +201118183030
Donia Magdy — real estate content editor at Real Estate Capsule since mid-2025, with more than 320 published projects, and the primary editor of the site's English edition. Her coverage spans the Fifth Settlement, Sheikh Zayed, 6th of October, New Cairo, the New Administrative Capital, and Ain Sokhna. She writes project details, prices, and payment plans from developer data, and her articles are reviewed by Shady El-Marassi before publication.
