Misr Italia developments

Misr Italia Properties stands as one of the most established real estate development entities in the Egyptian market, founded by brothers Eng. Hany El Assal and Eng. Khaled El Assal to accumulate over a quarter of a century of expertise in delivering residential, commercial, coastal, and hospitality projects. The company maintains a portfolio of 25 diverse projects distributed across 11 residential developments, 9 commercial and administrative projects, and 5 luxury hotels, with a land bank exceeding 7.1 million square meters spread across the most prominent new urban cities. Flagship developments such as IL Bosco, Vinci, Solare, and Kai stand as iconic projects reflecting the company’s philosophy of merging refined Italian style with smart technologies and environmental sustainability.

Misr Italia Properties

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About Misr Italia Properties

Misr Italia Properties operates as the real estate arm of Misr Italia Holding Group, whose activities span more than four decades in the Egyptian market and have established a notable presence across multiple economic sectors. The company was founded by brothers Hany El Assal and Khaled El Assal in the late 1990s, with Eng. Khaled El Assal serving as the founder and primary owner of the entity, while both brothers together established operational foundations rooted in international quality standards and unwavering commitment to delivery timelines.

The group’s activities span five vital economic sectors covering real estate development, tourism, facility management, furniture and decor, and the hospitality sector, owning a portfolio of international hotels with two operating under the umbrella of the Hilton hotel chain. The company’s projects extend across nine of Egypt’s most prominent urban cities, with a steady footprint in the New Administrative Capital, New Cairo, Mostakbal City, the North Coast, Ain Sokhna, 6th of October, Ras Sidr, and 10th of Ramadan.

The numbers reflect the company’s market influence, with delivered units exceeding 3,200 residential and commercial properties, while the company is currently developing more than 5,500 new units across key growth zones, bringing the total of delivered and under-construction units to approximately 8,800. The company has also injected substantial investments reaching 11 billion Egyptian Pounds in its latest investment round, alongside a long-term plan exceeding 30 billion EGP dedicated to the expansion of Solare Ras El Hekma alone, demonstrating robust financial standing and exceptional executive capacity.

Discover the Track Record of Misr Italia Properties

Misr Italia Properties Board of Directors

Misr Italia Properties is led by an institutional structure that combines family heritage with professional executive expertise, transferring the founding generation’s experience to a younger leadership generation that runs daily operations and drives the company toward digital transformation and regional expansion. The structure includes both executive and independent members to ensure the application of sound governance standards and to safeguard the interests of shareholders and clients alike.

Misr Italia Properties Board of Directors

Key Company Leadership:

• Eng. Khaled El Assal: Founder and principal owner of the company, and the visionary behind the strategic direction that shaped the entity’s identity from inception.
• Eng. Mohamed Khaled El Assal: Chief Executive Officer and Managing Director, and one of the prominent next-generation leaders driving the company’s mega projects.
• Eng. Mohamed Hany El Assal: Chief Executive Officer and Managing Director, responsible for strategic partnerships and the company’s digital transformation portfolio.
• Mr. Karim Khaled El Assal: Chief Executive Officer and Managing Director, and one of the prominent leaders recognized by Forbes Middle East among the most impactful real estate leaders in the Middle East.
• Mr. Ahmed Saad El Din Abu Hindi: Non-Executive Chairman of the Board.
• Independent Board Members: Mohamed Tarek El Gamal, Hany Anwar Tawfiq, Salah El Din Mahmoud El Maadawi, and Hisham Ahmed Hassan.
• Non-Executive Family Members: Salma El Assal and Hind El Assal as shareholders within the board structure.

The board is distinguished by its embrace of a governance philosophy rooted in transparency and commitment, with members consistently forging alliances with leading global management and operations firms across various residential and commercial projects—an approach that elevates the value of real estate assets for clients and investors alike.

Misr Italia Properties Real Estate Development Philosophy

Misr Italia operates from a real estate development philosophy inspired by classical Italian beauty, placing environment and sustainability at the heart of every new project. The most distinctive element of this philosophy is the introduction of the Vertical Forest concept for the first time across the Middle East within the IL Bosco projects—an architectural approach that clads building façades with layers of plants and trees to reduce the carbon footprint and improve air quality within residential communities.

Green spaces in most of the company’s projects exceed 70% of the total area, as designs focus on creating artificial lakes, pedestrian walkways, and open recreational zones rather than dense concrete blocks. This approach is clearly evident in dedicating 82% of Solare Ras El Hekma’s units to a sea or artificial lake view, reflecting the company’s commitment to bridging architecture with nature.

The company collaborates with an elite group of global design houses and engineering consultancies to ensure execution quality, with the renowned Italian architect Stefano Boeri leading the Vertical Forest design across the IL Bosco projects, while Hany Saad Innovations brings the artistic touches to Vinci Compound. This is supported by strategic cooperation with DMA and CallisonRTKL for master planning, alongside the adoption of Honeywell smart solutions for managing lighting, water, and security monitoring—rendering the company’s communities integrated smart cities rather than conventional residential compounds.

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Misr Italia Properties Partnerships and Awards

Misr Italia has accumulated an impressive record of strategic partnerships and regional and international recognitions that solidify its standing as one of the foremost developers in the Egyptian market, with alliances spanning global design houses, contracting firms, hotel management companies, and smart technology providers.

Key Strategic Partnerships:

• Stefano Boeri Architetti: The renowned Italian architectural firm behind the Vertical Forest design at IL Bosco projects in the New Administrative Capital and Mostakbal City.
• DMA and CallisonRTKL: Among the world’s leading design houses, collaborating with the company on master plans and central facilities design.
• Hany Saad Innovations: One of the most renowned design firms in the Middle East, overseeing the design of Vinci Compound in the New Administrative Capital.
• Honeywell: A partnership for implementing smart city solutions across IL Bosco City and Cairo Business Park, covering security monitoring, energy efficiency, and facility management.
• Redcon Construction: Executor of 100 acres of Solare in the North Coast within an integrated execution plan for the project.
• Asas Construction: Execution partner across the first, second, and third phases of IL Bosco Compound.
• Hilton Worldwide: Operates and manages Hilton Garden Inn in New Cairo and Hilton Ain El Sokhna.
• RiseUp: A partnership to launch the PropTech Innovation Hub.
• Orman Association and Egyptian Red Crescent: Community partnerships within the company’s social responsibility activities.

Key Awards and Recognitions:

• Forbes Middle East Most Impactful Real Estate Leaders List: Company leaders Mohamed Khaled El Assal, Mohamed Hany El Assal, and Karim El Assal earned this recognition for two consecutive years, reflecting regional acknowledgment of their strategic vision.
• Forbes Top 100 Arab Family Businesses List: The company entered this prestigious list alongside major entities in the Arab market.
• Schneider Electric Sustainability Impact Award: Granted to the company for its excellence in implementing smart and digital solutions to reduce the carbon footprint across its projects.

Misr Italia Properties Track Record

The track record of Misr Italia reflects geographic and product diversity covering most of Egypt’s new urban cities, ranging from completed projects in the Fifth Settlement to the latest coastal resorts in Ras El Hekma. The following table provides a comprehensive overview of the most prominent projects:

This list reveals a comprehensive geographic footprint reaching nine major urban cities, with projects ranging from luxury coastal resorts in Ras El Hekma and Ras Sidr to administrative complexes in the heart of New Cairo, passing through upscale residential compounds in the New Administrative Capital and Mostakbal City, alongside Hilton-branded hotels managed by the company. This diversity stands as one of the company’s most significant strengths, reducing risk concentration and providing clients with multiple investment options that suit a variety of goals and budgets.

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Featured Projects of Misr Italia Properties

The company’s flagship projects are distributed across several urban cities, each distinguished by an architectural character and design philosophy that varies according to the nature of the area and the targeted client segment.

Misr Italia Properties Projects in the New Administrative Capital

IL Bosco New Capital

IL Bosco New Capital stands as the company’s flagship in the heart of the capital, extending over 200 acres directly on Mohamed Bin Zayed South Axis and adjacent to the Green River and Al Masa Hotel. The project is distinguished by the Vertical Forest design conceived by Italian architect Stefano Boeri, targeting families seeking tranquility and privacy in the heart of the capital while providing comprehensive amenities including sports clubs, commercial centers, and international schools.

IL Bosco New Capital by Misr Italia

• Unit Types: Luxury apartments, twin houses, townhouses, and standalone villas.
• Areas: Starting from 126 sqm for apartments and reaching over 500 sqm for villas.
• Prices: Starting from EGP 8,700,000.
• Payment Plan: 5% down payment with installments up to 10 years.
• Finishing: Semi-finished or fully finished upon request.

Vinci New Capital

Vinci New Capital embodies an architectural masterpiece presented by the company in the seventh residential district R7 of the New Administrative Capital, designed with a contemporary artistic touch that breaks from traditional patterns by Hany Saad Innovations. The project highlights the boutique compound concept that focuses on aesthetic details, targeting an elite seeking architectural distinction near the Presidential Palace and Diplomatic District.

Vinci Compound New Administrative Capital

• Total Area: 110 acres.
• Unit Types: Apartments, iconic villas, townhouses, and twin houses.
• Areas: Starting from 120 sqm for apartments and from 300 sqm for villas.
• Prices: Starting from EGP 9,230,000.
• Payment Plan: Installments up to 9 years.

Misr Italia Properties Projects in New Cairo and Mostakbal City

IL Bosco City Mostakbal City

IL Bosco City Compound represents one of the most prominent luxury residential projects offered by the company in Mostakbal City, combining contemporary living and refinement amid a serene natural environment. The project lies along Golden Square near the New Administrative Capital, Madinaty, and Al Rehab, and is distinguished by a unique architectural design from Italian architect Stefano Boeri.

• Total Area: 268 acres.
• Unit Types: Villas, twin houses, townhouses, apartments, penthouses, and commercial units.
• Prices: Starting from EGP 8,000,000 for apartments.
• Payment Plan: 5% down payment with installments up to 9 years.

Cairo Business Park

Cairo Business Park stands as the first integrated administrative complex in New Cairo built on the concept of standalone buildings dedicated to each company, featuring centralized services and a hotel for business travelers. The project is located near Suez Road and Al Rehab, representing an ideal investment destination for major corporations and emerging companies seeking a sophisticated administrative headquarters that reflects their identity.

Cairo Business Park

• Total Area: 18 acres.
• Unit Types: Administrative offices, complete administrative buildings, and retail shops.
• Areas: Starting from 60 sqm for offices.
• Prices: Starting from EGP 8,000,000.
• Payment Plan: 10% down payment with installments up to 5 years.

Misr Italia Properties Projects in Coastal Areas

Kai Sokhna Resort

Kai Sokhna stands as one of the company’s most refined touristic projects in Ain Sokhna, building on the success of its sister project bearing the same name in the North Coast. The resort is distinguished by direct frontage on the Red Sea, with diverse units ranging between chalets and villas, alongside a private beach and yacht marina, plus a strategic location at kilometer 100 of the Cairo–Ain Sokhna Road near the New Galala City.

• Total Area: 34 acres.
• Areas: Chalets starting from 64 sqm and villas starting from 272 sqm.
• Prices: Starting from EGP 6,200,000 for chalets.
• Payment Plan: 5% down payment with installments up to 8 years.

Solare Ras El Hekma

Solare Ras El Hekma embodies the company’s latest launch on the North Coast, a luxury touristic resort offering an Italian summer experience on the shores of the Mediterranean Sea. The project is distinguished by its terrace designs that allow most units to enjoy a sea view, alongside swimmable artificial lagoons, and houses three luxury hotels in partnership with major international operators. The company has launched the Hilltop and Olive Oasis phases within the master plan, with the latter featuring a private beachfront extending 3.4 kilometers and 60,000 sqm of artificial lagoons.

• Location: Kilometer 199 on Alexandria–Marsa Matrouh Road.
• Total Area: 386 acres distributed across 8 phases.
• Unit Types: Chalets, townhouses, twin houses, and front-row standalone villas.
• Areas: Chalets starting from 107 sqm and villas reaching 400 sqm.
• Prices: Starting from EGP 9,800,000 for chalets.
• Payment Plan: 5% down payment with installments up to 8 years.

Contact Us to Learn More About Misr Italia Properties Projects

Misr Italia Properties brings together a rich Italian heritage with modern real estate innovation, offering a diverse portfolio of investment and residential opportunities across Egypt’s most prominent new urban cities. To obtain the latest prices and payment plans, or to schedule a viewing of one of the company’s projects in the New Administrative Capital, the North Coast, or New Cairo, you can connect directly with our specialized team through the official channels:

• Hotline: 01091980629
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