Madaar Developments is the real estate arm of Sunrise Hotels & Resorts Group. Since its establishment in 2015 by businessman Hossam El Shaer, it has invested more than EGP 18 billion across four major projects spanning approximately 950 feddans between Ain Sokhna on the Red Sea, the North Coast, and Sheikh Zayed in West Cairo.
The units offered by the company vary between chalets, standalone villas, and serviced apartments, combining residential luxury with a hotel-style living experience inspired by the group’s over two decades of expertise in the hospitality sector.
About Madaar Developments
Madaar Developments was established in 2015 by businessman Hossam El Shaer, founder of Sunrise Group and Chairman of the Egyptian Tourism Federation.
Its creation came as a natural extension of the group’s long-standing experience in the tourism and hospitality sector, aiming to deliver residential communities that integrate smart design, high construction quality, and a hospitality-driven living experience in one concept.
Madaar operates as a fully integrated private real estate investment and development company. Its current portfolio spans four major projects located in Ain Sokhna on the Red Sea coast, the North Coast in Ras El Hekma, and Sheikh Zayed in West Cairo, with plans to expand through acquiring new strategic land plots in West Cairo and the North Coast.
Madaar benefits from the expertise of its sister company Sunrise, which operates more than 25 hotels and resorts with a total capacity exceeding 8,000 rooms across Egypt, Greece, Morocco, and Tanzania. This integration between real estate and hospitality gives Madaar’s projects their exceptional service level, as each development includes a genuine hotel component that enhances residents’ daily lifestyle and provides investment returns for owners.
Madaar Developments Management
Madaar’s management team includes a group of highly experienced professionals in real estate, hospitality, and administration:
| Position |
Name |
| Founder & Chairman |
Hossam El Shaer — Chairman of the Egyptian Tourism Federation and founder of Sunrise Group |
| Chief Executive Officer (CEO) |
Eng. Ahmed Ehab — Member of the Real Estate Development Committee at the Association of Egyptian Businessmen |
| General Manager |
Dalila El Shaer |
Eng. Jasser Bahgat is also one of the founding partners and a board member of the Real Estate Development Chamber. He played a key role in establishing Madaar’s early projects and strengthening its position in the Egyptian real estate market.
Madaar Real Estate Philosophy and Partners
Madaar’s philosophy is based on the idea that a home is not just walls and ceilings, but a complete living experience. Therefore, each project begins with an in-depth study of the site’s geography, climate, and surrounding community, resulting in developments that reflect the identity of the location rather than imposing a uniform design.
The company collaborates with leading international design and urban planning firms, including:
- Barton Willmore for design.
- Mixty (France) for urban planning.
- YBA, Benoy, and WATG for architectural and hospitality design.
- Hany Saad Innovations for interior design and landscaping.
- Moharram Bakhoum and RMC for engineering and structural consultancy.
Madaar Developments Vision
Madaar believes that real estate development goes beyond constructing residential units; it extends to creating vibrant destinations that give residents a true sense of belonging. This is achieved through nature-inspired communities carefully designed to reflect each location’s identity while balancing privacy, open spaces, and year-round hospitality experiences.
Madaar Developments Objectives
Madaar works to achieve a set of strategic objectives, including:
- Balancing luxury coastal destinations and urban residential communities within one integrated portfolio.
- Accelerating construction pace and adhering to delivery schedules by investing around EGP 5 billion in construction works.
- Increasing green and water areas in its projects to exceed 80% of the total area.
- Expanding land acquisitions in strategic areas in West Cairo and the North Coast to diversify the real estate portfolio.
- Strengthening the concept of hospitality-integrated residential communities under the Anantara brand within each project.
Madaar Strategic Partnerships
Madaar’s competitive strength is driven by a network of hospitality and design partnerships, most notably its agreement with Minor Hotels Group to operate 4 hotels under the global Anantara brand, with a total of 750 rooms, in addition to managing more than 1,000 residential units with hotel services across its developments.
This agreement is part of a broader partnership between Sunrise Group and Minor Hotels to develop and operate dozens of new hotels in Egypt.
It was signed in the presence of the Minister of Tourism and Antiquities, with the first results being the Anantara hotels located in Madaar projects in Ras El Hekma, Ain Sokhna, and New Zayed, alongside collaborations with leading design and engineering firms that give each project its unique architectural identity.
Madaar Awards and Accreditations
The presence of Chairman Hossam El Shaer in Forbes Middle East’s list of the Most Powerful Tourism and Travel Leaders for 2025 — for the third consecutive year — reflects the deep leadership expertise behind Madaar. This experience in managing hotel and resort chains has been directly reflected in the planning and operational quality of the company’s real estate projects.
For inquiries about investment partnerships and new contracting opportunities with Madaar Developments, you can contact the Madaar hotline at +201118183030 to receive detailed information from the sales team.
Madaar Developments Portfolio
Madaar’s portfolio extends across four major projects ranging from coastal destinations to urban residential communities, as shown in the table below:
| Project |
Location |
Type |
Area |
Status |
| Azha Ain Sokhna |
Km 34 Cairo–Sokhna Road |
Coastal residential |
400 feddans |
Under delivery and operation |
| Azha Ras El Hekma |
Km 214 — Ras El Hekma, North Coast |
Coastal residential |
250 feddans |
Under construction |
| Azha New Zayed |
Desert Road — Opposite Sphinx Airport |
Integrated residential |
200 feddans |
Under construction |
| The Hillage |
Heart of Old Sheikh Zayed |
Integrated residential |
100 feddans |
New launch |
This diversity shows Madaar’s transformation in less than a decade from a single coastal project in Ain Sokhna to a diversified portfolio across the Red Sea, the Mediterranean, and West Cairo, combining resort destinations with integrated residential communities.
Madaar Projects on Our Website
Below are the main Madaar projects available on our website.
Madaar Projects in the North Coast
Madaar launched the Azha Ras El Hekma project on the Mediterranean coast at Km 214 on the Alexandria–Marsa Matrouh Road, in the heart of Ras El Hekma Bay, which is witnessing a major urban boom on the North Coast. The project spans 250 feddans with investments estimated at EGP 20 billion.
The company allocated 86% of the area to green and water spaces, with a 750-meter beach and lagoons covering 45 feddans, along with a five-star Anantara hotel. The first phase achieved remarkable success by selling out within just a few hours of launch.
Madaar Projects in Sheikh Zayed
New Zayed Kinz is one of Madaar’s largest projects in West Cairo. It is located on the Cairo–Alexandria Desert Road opposite Sphinx International Airport and near the Grand Egyptian Museum. The project spans 200 feddans with a low building ratio not exceeding 12%, and includes around 1,500 units ranging from apartments, townhouses, twin houses, and standalone villas.
At its center lies a large central park of 65 feddans featuring lagoons, jogging and cycling tracks, along with an Anantara hotel, a commercial area of 20,000 m², and a sports and social club.
As for The Hillage, it is Madaar’s latest launch for 2026 with investments exceeding EGP 15 billion. It is located in the heart of Old Sheikh Zayed on what is considered the last prime plot in the city, spanning 100 feddans, with more than 80% of the area dedicated to green spaces and artificial lakes.
The project includes fully finished units ranging from apartments, townhouses, twin houses, and standalone villas, in addition to a clubhouse and a commercial area.
For inquiries about the latest prices and booking a viewing for any of Madaar Developments’ projects, you can contact the Madaar sales number at +201118183030 to receive pricing offers and updated payment plans.
Advantages of Investing in Madaar Projects
What distinguishes Madaar from many developers in the Egyptian market is not just marketing claims, but real fundamentals including:
- International design partnerships: Collaboration with global firms such as Mixty, Barton Willmore, Benoy, WATG, and Hany Saad Innovations gives each project a unique architectural identity inspired by its location.
- Proven delivery track record: Madaar has successfully delivered units in Azha Ain Sokhna and operated the downtown, beach club, and social club, building real trust in its delivery commitments.
- Hospitality expertise embedded in every project: Through its partnership with Sunrise and Minor Hotels, Madaar offers a hospitality-driven experience via 4 Anantara hotels with a total of 750 rooms and over 1,000 serviced units.
- Low building ratios and open spaces: Green and water spaces reach 86% in Azha Ras El Hekma, while building ratios in Kinz do not exceed 12%, ensuring most of each project is dedicated to nature and amenities.
- Growing contracting momentum: According to CEO Eng. Ahmed Ehab, Madaar targets contracts worth EGP 20 billion in 2026 compared to around EGP 12 billion in 2025, a growth rate of 66%, after achieving EGP 4 billion in the first quarter.
To get the latest information about Madaar Developments projects, you can contact the specialized sales team for inquiries about prices, site visits, and payment plans available for each project. Call now:
- Madaar Sales Number: +201118183030 (Available daily from 10 AM to 10 PM)
- Madaar Hotline: +201118183030 (Available daily from 10 AM to 10 PM)
Madaar’s sales team provides free real estate consultation, including analyzing the client’s needs and budget, then recommending the most suitable project from the company’s portfolio, along with on-site viewings and all available financing and payment options.
Why Choose Madaar Developments Projects ?
Madaar Developments combines world-class hospitality expertise under the Anantara brand, strategic locations between the Red Sea, North Coast, and West Cairo, and low building ratios that leave most of the space to nature and amenities.
For inquiries about the latest prices, available spaces, and installment plans, you can contact the Madaar sales number at +201118183030 and receive real estate consultation and on-site unit viewing.
