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Seashell Playa Village By G Developments | Latest Updates



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Project details
| Location | Kilometer 141, Alexandria–Marsa Matrouh Road, Ghazala Bay, Sidi Abdel Rahman |
|---|---|
| Unit areas | Starting from 100 m² |
| Start Price | 21,394,000 EGP |
| Payment Plan | 10% Down Payment , 6 Years Installments |
| Project Type | Coastal , |
| Developer | G Developments |
| Unit types | Chalets , Standalone Villas , Townhouse , Twinhouses , |
| Sales number of G Developments | 01103245889 (Click the number to call) |
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Seashell Playa Ghazala North Coast boasts one of the longest private beaches on the North Coast, with its sandy shoreline extending approximately 1.5 kilometers along the calm waters of Ghazala Bay at Kilometer 141 of the Alexandria–Marsa Matrouh Road, between Sidi Abdel Rahman and Ghazala Bay.
The resort was developed by G Developments, formerly known as New Giza, across an area of approximately 700 acres.
Buildings occupy just 20% of the total area, while the remaining land is allocated to lagoons, green spaces, and a promenade extending along the seafront.
Seashell Playa is distinguished by its low-rise buildings, most of which have only a ground floor and a first floor. This design preserves open views and ensures that one unit does not obstruct another’s view.
The developer is currently offering the G Village phase, with units starting at EGP 21,394,000, a down payment of 10%, and installment plans extending up to 6 years. Ready-to-move-in villas are also available directly on the beach.
The project therefore combines the option of buying off-plan with immediate handover in an established resort that already welcomes its owners every summer.

The Meaning Behind the Name Seashell Playa
The name combines two words associated with the sea. The English word Seashell refers to a shell found on the seashore, while Playa is the Spanish word for beach. Together, the two words evoke the image of a seashell resting on the sand.
The name also reflects the project’s own history. The developer first launched the Seashell brand in Sidi Abdel Rahman, followed by Playa on Ghazala Bay as an extension of the brand with a more open beachfront character.
As a result, the market uses both Seashell Playa and Playa Ghazala to refer to the same project.
Detailed Overview of Seashell Playa North Coast
G Developments built the resort around a clear principle: the sea should remain the dominant feature of the landscape.
Most buildings therefore have a ground floor and a first floor, while the units are oriented northward to capture the sea breeze directly and preserve unobstructed views without being overshadowed by tall concrete structures.
The master plan divides the resort into three main zones. The first is Central Spine, a green corridor connecting the beach to the resort’s commercial center and featuring gardens and Mediterranean plants selected to withstand the coastal climate.
Next is The Promenade, which runs alongside the sea and is designed for cycling, jogging, and skating. Finally, Cable Park & Downtown brings together water activities, shops, and restaurants.
Architecturally, the project follows a contemporary Mediterranean style, combining clean exterior lines with smooth walls and modern arches. The color palette features understated earthy tones, while natural materials are used in the interior design.
As a result, the units appear to blend naturally with the surrounding sand rather than dominate the landscape.

The resort offers a variety of property types, including chalets, townhouses, twin houses, standalone villas, beachfront houses located directly on the sand, and cabanas.
The developer has also recently introduced the G Village phase, which features low-rise residential buildings marketed as Dwellings, as well as twin houses with three or four bedrooms.
The project offers a rare advantage in the coastal property market: it is not merely a master plan on paper. Its earlier phases are already occupied, and the facilities operate every summer.
Buyers can therefore visit the resort and assess the construction quality and available services before signing a contract for a unit in the new phase.
The resort is also pet-friendly, an important consideration for many families who do not want to leave their pets behind during the summer holidays. This feature can also make the units more attractive to prospective tenants.
Seashell Playa Project Details
| Item | Details |
| Project Name | Seashell Playa (Playa Ghazala) |
| Real Estate Developer | G Developments (formerly New Giza) |
| Company Management | CEO Engineer Mahmoud El Gamal |
| Location | Kilometer 141 of the Alexandria–Marsa Matrouh Road — Ghazala Bay, Sidi Abdel Rahman |
| Beach Length | Approximately 1.5 kilometers |
| Beach Type | Sandy |
| Beach Access | Private beach for resort owners |
| Internal Lagoon | Yes — swimming lagoons and water features |
| Total Area | Approximately 700 acres |
| Building Coverage | 20% |
| Green and Water Areas | 80% |
| Building Heights | Ground floor + first floor in most buildings |
| Unit Types | Chalets — Dwellings — Townhouses — Twin Houses — Standalone Villas — Beach Houses — Cabanas |
| Currently Available Areas | From 151 m² to 336 m² |
| Starting Prices | EGP 21,394,000 |
| Price per Square Meter | From EGP 141,700/m² to EGP 297,700/m² |
| Payment Plans | Down payment starting at 10%, with installments over up to 6 years |
| Handover Date | Ready-to-move-in villas — G Village phase within 3 years |
| Finishing | Fully finished |
| Architectural Style | Contemporary Mediterranean |
The Beach at Seashell Playa North Coast
The resort’s beach stretches approximately 1,500 meters along soft white sand.
This makes it one of the longest private beaches on the North Coast, providing more space for each family on the sand and helping reduce crowding, even during the peak months of July and August.
The beach lies within Ghazala Bay, a natural bay that moderates wave intensity and helps maintain clear, turquoise waters.
This can make swimming more suitable for children and older adults than at exposed beaches that may experience stronger currents. The beach is also reserved exclusively for resort owners and their guests.

A number of beach houses and first-row villas provide direct access to the sand, including the standalone G Villas built right on the beach. Units farther inland are distributed around the lagoons and gardens.
The green Central Spine connects these homes to the sea through pedestrian paths shaded by Mediterranean plants.
In addition to the sea, the resort features swimming lagoons and water features throughout its interior areas, offering a calmer alternative for young children on days when the waves are higher.
Beach clubs, seating areas, and waterfront restaurants are also spread along the shoreline.
Water Activities at Seashell Playa
The resort’s water activities are centered around Cable Park, a water-skiing course that uses overhead cables to pull riders across the water without the need for a boat. It attracts teenagers and young adults who enjoy high-speed sports.
Families can enjoy calmer spaces for play and learning in the lagoons and swimming pools, while the bay’s sea remains suitable for longer swims.
Seashell Playa Location
The resort is located at Kilometer 141 of the International Coastal Road, in the area encompassing Sidi Abdel Rahman and Ghazala Bay. This is one of the most sought-after stretches of the North Coast, thanks to its sandy beaches and calm waters.
Its location near New Alamein City allows owners to benefit from services available throughout the year while enjoying the tranquility of private resorts away from the crowds at busier destinations.
The resort is also relatively close to El Alamein International Airport, shortening the journey for visitors arriving from outside Egypt.
The resort is connected to Cairo via two main routes: Wadi El Natrun Road followed by the Dabaa Axis, or the Desert Road toward Alexandria before continuing west along the Coastal Road. Both routes provide direct access to the resort entrance.
Distances and Nearby Landmarks
| Landmark | Distance (km) | Driving Time |
| Cairo | Approximately 300 km | Approximately 3.5 hours |
| Alexandria | Approximately 150 km | Approximately 1.5 hours |
| El Alamein International Airport | Approximately 30 km | Approximately 25 minutes |
| Borg El Arab Airport | Approximately 110 km | Approximately 75 minutes |
| New Alamein City (Hospitals and Malls) | Approximately 35 km | Approximately 30 minutes |
| Marassi | Approximately 15 km | Approximately 15 minutes |
Projects Near Seashell Playa Between Kilometers 136 and 143
The project is surrounded by several well-known resorts in Sidi Abdel Rahman and Ghazala Bay.
This gives the area a lively summer atmosphere and allows buyers to compare Seashell Playa with other options just a few kilometers away:
- Marassi Hana Bay: A phase developed by Emaar Misr at Kilometer 137, offering chalets and villas within the wider Marassi community and its extensive services.
- Hacienda Red: Another project by Palm Hills at Kilometer 140, distinguished by warm-toned designs and a variety of chalets and villas.
- Telal North Coast: Developed by Rooya Group at Kilometer 143, with units arranged along natural elevations to provide sea views.
- Amwaj Sidi Abdel Rahman: A resort by Al Ahly Sabbour at Kilometer 136. It has been occupied for years and features a sandy beach and units in various sizes.
- Hacienda White at Kilometer 140: A Palm Hills project in Sidi Abdel Rahman featuring chalets and villas with a white Mediterranean aesthetic, approximately one kilometer from Seashell Playa.
Unit Types, Areas, and Prices at Seashell Playa
The developer currently offers three purchase options within the resort: the first is in the new G Village phase with an installment plan; the second consists of G Villas located directly on the beach; and the third comprises ready-to-move-in standalone villas.

Prices vary according to unit size, location, and proximity to the sea:
| Unit Type | Area | View | Starting Price |
| Two-Bedroom Dwellings (Upper Floor) | 151 m² | Internal view — G Village | EGP 21,394,000 |
| Three-Bedroom Dwellings | 172 m² | Internal view — G Village | EGP 24,626,000 |
| Three-Bedroom Ground-Floor Dwellings with Garden | 179 m² + 400 m² garden | Private garden | EGP 26,107,000 |
| Three-Bedroom Twin House | 183 m² | Private garden | EGP 31,458,000 |
| Four-Bedroom Twin House | 193 m² | Private garden | EGP 33,178,000 |
| Beachfront G Villas | 262 m² | Direct sea view | EGP 78,000,000 |
| Ready-to-Move-In Standalone Villa | 336 m² on a 500 m² plot | Sea and garden | EGP 56,112,000 |
The listed prices are installment-plan purchase prices based on the payment plans announced for each product.
The price per square meter ranges from approximately EGP 141,700 for smaller Dwellings units to around EGP 297,700 for beachfront villas.
In the latter case, buyers pay a premium for direct access to the sand rather than for the area alone.
Dwellings units are suitable for couples and small families seeking a more affordable entry point into the resort.
Twin houses offer greater independence, private gardens, and enough bedrooms for larger families. Villas, meanwhile, suit buyers seeking complete privacy and immediate occupancy without waiting for construction to finish.
Among the available options, we invite you to take a closer look at one of the most sought-after units at Seashell: the Grand Beach House. Its ground-floor layout is shown below:

The first-floor layout is shown below:

The rooftop layout is shown below:

To book a unit and learn about the latest prices and availability, contact the Seashell Playa sales team at: 01103245889
Payment Plans and Installments at Seashell Playa
Payment plans at the resort vary according to the property type and construction status.
Ready-to-move-in units have shorter installment periods because they are handed over immediately, while the new phase offers a longer payment period aligned with its construction schedule:
| Property Type | Down Payment | Installment Period |
| G Village (Dwellings and Twin Houses) | 10% | 6 years |
| Ready-to-Move-In Standalone Villa — Plan 1 | 10% | 4 years |
| Ready-to-Move-In Standalone Villa — Plan 2 | 20% | 5 years |
| Beachfront G Villas | 25% | 2 years |
For the G Village phase, the down payment is made upon signing the contract, and the remaining balance of 90% is then paid in equal installments.
The sales team can prepare a customized payment schedule for each client.
The reservation deposit, cash-payment discount, and annual maintenance fees are determined at the time of contracting and have not yet been announced under a single standardized policy.
Handover Dates at Seashell Playa
Units at the resort are delivered fully finished, with handover schedules divided into two categories.
The ready-built standalone villas and G Villas are complete and can be handed over immediately upon signing the contract, while units in the G Village phase are scheduled for delivery three years after contracting.
It is worth noting that some units listed on the resale market are offered on a Core & Shell basis without interior finishing.
Buyers purchasing from a previous owner should therefore verify the finishing status before proceeding.
| Phase | Handover Date |
| Initial Phases | Delivered and occupied |
| G Villas and Ready-to-Move-In Standalone Villas | Immediate handover |
| G Village | Within 3 years of contracting |
Services and Facilities at Seashell Playa
The resort’s facilities are designed to meet families’ needs throughout their holidays without requiring them to leave for the Coastal Road.
The emphasis is clearly on sports and outdoor activities rather than indoor entertainment.
Cable Park and Seashell Playa Downtown
The third zone in the master plan combines the Cable Park water-skiing course with the resort’s commercial center, where shops, boutiques, and restaurants serving a variety of cuisines are located.
After sunset, the area becomes a gathering spot for families following a day at the beach.
Sports Club and Seafront Promenade
The project features a fully equipped sports club, a LA7 Fitness gym, and Pilates and yoga classes.
Meanwhile, The Promenade runs alongside the sea, with dedicated routes for jogging, cycling, and skating. This allows owners to maintain their fitness routines throughout the summer while enjoying open sea views.
Lagoons and the Green Central Spine
Swimming lagoons are distributed among the inland residential areas, surrounded by a green corridor connecting the beach to the downtown area.
The corridor features gardens planted with Mediterranean species and local cacti that can withstand the coastal heat, giving units farther from the sea both water and greenery views.
Infrastructure at Seashell Playa
The resort’s delivered phases are connected to electricity, water, and sewage networks, allowing owners to take possession of completed villas and move in immediately.
Egyptian mobile networks and internet coverage are also available throughout the Sidi Abdel Rahman area.
Details regarding the electricity supply, the water desalination plant, and whether these services operate outside the summer season should be confirmed with the sales team before contracting, particularly for buyers planning to live in or rent out their units during winter.
Essential Services at Seashell Playa
| Category | Available Services |
| Security and Guarding | 24-hour security and maintenance services |
| Sports and Recreation | Sports club, swimming pools, Cable Park, and jogging and cycling routes |
| Commercial Services | Downtown area, shops and boutiques, restaurants, and cafés |
| Healthcare Services | The nearest hospitals are in New Alamein City, approximately 35 km away |
| Green Spaces | Mediterranean gardens, lagoons, and a green corridor |
| Additional Services | Pet-friendly resort |
The Summer Experience at Seashell Playa
Space is what sets this resort apart. The long beach, low-rise buildings, and limited building coverage create a sense of openness that is rare on the North Coast.
Meanwhile, Ghazala Bay offers calm waters that make spending the day by the sea more relaxing for parents and more enjoyable for children.
A Day at Seashell Playa
Wake up to a sea breeze flowing through your north-facing balcony, then head out for a run along the waterfront promenade before the sun gets too strong.
Return to take the family to the sandy beach, where there is room for everyone without competing for space under the umbrellas.
The children spend the morning swimming in the calm waters of the bay or in the lagoon near your unit, while you enjoy a session at Cable Park or a yoga class at the sports club.
And if you have a family dog, you will not have to leave it behind in Cairo this summer.
At sunset, stroll along the green corridor toward downtown, browse the shops, and choose a restaurant for a late dinner.
End the evening with a quiet gathering in your unit’s garden, listening to the sound of the waves and realizing that you have spent the entire day without needing to use your car.
Investment Advantages of Seashell Playa
The resort offers investors several factors worth evaluating beyond general marketing claims:
- An established, occupied resort rather than just a master plan: With delivered phases and villas available for immediate handover, investors can rent out their units from the first summer after purchase instead of waiting years for construction to finish before generating income.
- Long payment terms in the new phase: A down payment of just 10% and installments over 6 years in G Village allow buyers to enter the resort with an initial outlay starting at approximately EGP 2,139,400 for the smallest unit.
- Low building density: Building coverage of just 20% across an area of 700 acres limits the amount of future construction within the resort and preserves the scarcity of units, potentially supporting resale values.
- Access to an additional tenant segment: The resort’s pet-friendly policy appeals to tenants who may struggle to find comparable alternatives on the North Coast. Cable Park and the sports club may also attract younger renters looking for weekly stays.
For inquiries about units ready for immediate rental, contact the Seashell Playa sales team at: 01103245889
Why Invest in the North Coast ?
In recent years, the North Coast has evolved from a seasonal destination into an area of integrated development, supported by New Alamein City, El Alamein Airport, and road networks such as the Dabaa Axis.
The Ras El Hekma development deal has also increased global interest in the region, potentially boosting demand for ready-to-use coastal units in areas near New Alamein.
About G Developments
G Developments was established in 2006 under the name New Giza Real Estate Development before rebranding as G Developments.
The change reflects its expansion from a single project in western Cairo to a portfolio spanning Cairo, the North Coast, and Ain Sokhna.

The company is led by Engineer Mahmoud El Gamal, its CEO, who holds a bachelor’s degree in engineering from Cairo University and has extensive experience in tourism and industrial investment.
The company focuses on selecting low-density locations and allocating the majority of each project’s land to open spaces.
G Developments’ Track Record
| Project | Location | Type |
| New Giza Compound | West Cairo — 6th of October City | Residential |
| IVY | New Zayed | Residential |
| New Cairo | New Heliopolis | Residential |
| Seashell Sidi Abdel Rahman | North Coast | Coastal |
| Seashell Ras El Hekma | North Coast | Coastal |
| Playa Ras El Hekma | North Coast | Coastal |
| Ain Bay and Ain Resort | Ain Sokhna | Coastal |
Other G Developments Projects on Our Website
The company’s projects featured on our website span the North Coast and Cairo. They share a low-density development approach, although each reflects the characteristics of its location:
- Playa Ras El Hekma at Kilometer 204: The latest iteration of the Playa brand in the Ras El Hekma area, offering chalets with hotel-style services managed by G Hotel, ideal for buyers who prefer a fully managed unit.
- New Kairo Compound: One of the company’s projects in eastern Cairo, in the New Heliopolis area. It features fully finished townhouses, villas, and apartments for buyers seeking a permanent home that reflects the company’s standards.
Book Your Unit at Seashell Playa
Seashell Playa brings together several features that are rarely found in a single North Coast development:
- A private sandy beach stretching 1.5 kilometers along the calm waters of Ghazala Bay.
- An established, occupied resort with operational facilities and villas available for immediate handover.
- Low-rise buildings and a building coverage ratio of 20%, preserving privacy and open views.
- Activities for the whole family, from Cable Park to the sports club and lagoons.
- A new phase with a down payment of 10% and installments over 6 years.
To book a unit and learn about the latest prices and availability, contact the Seashell Playa sales team now at: 01103245889 (available daily from 10 AM to 10 PM)
Frequently Asked Questions
SeaShell Playa is located at Kilometer 141 on the Alexandria–Marsa Matrouh Road, in the Ghazala Bay and Sidi Abdel Rahman area, west of New Alamein City.
The resort features an entirely sandy beach exclusively reserved for property owners. It stretches approximately 1.5 kilometers along Ghazala Bay, where the calm waters make it an ideal destination for families.
The resort is approximately 300 km from Cairo, with a driving time of around three and a half hours. It is also about 150 km from Alexandria, reachable in approximately one and a half hours.
Prices in the G Village phase start at EGP 21,394,000 for a Dwellings unit measuring 151 sqm. Twin-house prices start at EGP 31,458,000, while ready-to-move-in standalone villas start at EGP 56,112,000.
The minimum down payment starts at 10%, with installment plans extending over up to six years in the G Village phase. Ready-to-move-in villas also offer payment plans with a 10% down payment and installments over up to four years, or a 20% down payment with installments over up to five years.
Yes. The developer offers ready-to-move-in standalone villas and G Villas directly on the beach. These units are available for immediate delivery, while units in the G Village phase are scheduled for delivery within three years of signing the contract.
The resort offers a variety of property types, including chalets, Dwellings units, townhouses, twin houses, standalone villas, beach houses, and cabanas. All units are delivered fully finished.
Yes. SeaShell Playa is a pet-friendly development, allowing families to bring their pets along during their vacations.
To book a unit or inquire about the latest prices, please contact the SeaShell Playa sales team at: 01103245889
For inquiries about projects by G Developments and available payment plans, please call: 01103245889



