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Seashell Playa Village By New Giza Development
Project details
| Location | at Kilo 131 on the Alexandria–Marsa Matrouh road |
|---|---|
| Unit areas | Starting from 100 m² |
| Start Price | 3,800,000 EGP |
| Payment Plan | 10% Down Payment , 6 Years Installments |
| Project Type | Coastal , |
| Developer | G Developments |
| Unit types | Chalets , Standalone Villas , Townhouse , |
| Sales number of G Developments | 01118183030 (Click the number to call) |
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Seashell Playa Village North Coast sit at Kilo 131 on the Alexandria–Marsa Matrouh road, in the heart of Ghazala Bay, along a private white-sand beach stretching nearly 1.2 kilometers.
The resort was launched by New Giza Development across 700 acres and laid out in a U-shape so that every single unit looks directly onto the sea.
Units inside SeaShell Playa range from chalets starting at 100 m² to townhouses and standalone villas reaching 755 m², with prices starting from EGP 3,800,000, a down payment of just 10%, and installments of up to 6 years, bringing a seafront summer home within reach of a wide range of buyers.
The project blends European architecture with crystal lagoons, sweeping water features, and on-beach hotel services, delivering a complete Mediterranean summer experience that suits both those looking for a seasonal home and those seeking an investment in one of the North Coast’s most active and fast-growing areas, close to New Alamein City.
SeaShell Playa North Coast
The Meaning Behind the Name SeaShell Playa
The name carries a direct connection to the sea: Seashell speaks for itself, while Playa is the Spanish word for “beach.
” Together, the name evokes a seashell resting on the shore, capturing the idea of a life opened entirely toward the water.
This choice mirrors the philosophy of the project, built around white sands and water features spread throughout its grounds, with a design that places the sea in front of every unit. The name is therefore a genuine reflection of the place rather than a passing commercial label.
About SeaShell Playa North Coast
New Giza Development carefully selected the resort’s location on Ghazala Bay, one of the calmest and clearest bays along the North Coast, known for the softness of its sand.
The entire community is shaped like the letter U, opening its arms toward the sea so that no unit blocks the view of the one behind it, with buildings stepping gradually upward as they move away from the waterline to guarantee a sea view for every resident regardless of where their unit sits.
The developer dedicated the largest share of the land to nature and services, with green spaces, water features, and amenities occupying roughly 80% of the total area, while buildings cover no more than 20%.
This gave the units a high level of privacy, separating them with green spaces and wide pathways instead of crowding them together, and allowed services to be distributed close to every residential cluster.
At the center of the community lie crystal lagoons and artificial lakes woven between the inner rows, bringing water close to the units set back from the shore, while the chalets and villas with direct views command the front row facing the sea, so that prices and views step up gradually to offer every budget a suitable option.
In terms of design, the developer adopted modern European styling for the exteriors with touches that preserve a family-oriented character and privacy, and the same care extended to the elegant interiors, producing units with well-considered layouts suited to summer use that comfortably accommodate larger families at the same time.
With this combination of a quiet location on Ghazala Bay, a design open to the sea, and low building density, the resort emerges as a complete community that balances architectural elegance with the calm of coastal nature, far from the noise of crowded areas.
Ghazala Bay in particular is gaining growing importance on the new map of the North Coast, sitting within close reach of New Alamein City, which has turned into a year-round destination rather than a summer-only one, and near the modern road network that has shortened travel time from Cairo and Alexandria.
This location gives the resort a dual advantage: the calm and clear waters of the inner bays on one hand, and proximity to active urban and service development that lifts unit values over the long term on the other, making the purchase of a unit here a decision that combines personal enjoyment with investment merit.
SeaShell Playa North Coast master plan
SeaShell Playa Quick Facts
| Detail | Information |
| Project Name | SeaShell Playa North Coast |
| Developer | New Giza Development |
| Company Management | Chairman Eng. Salah Diab — CEO Eng. Mahmoud El Gammal |
| Location | Kilo 131, Alexandria–Marsa Matrouh road — Ghazala Bay |
| Beach Length | Approx. 1.2 km of soft white sand |
| Beach Type | Sandy — private to the resort |
| Water Features | Crystal lagoons + artificial lakes + tiered swimming pools |
| Total Area | 700 acres |
| Built-up Ratio | 20% buildings vs. 80% greenery, water, and services |
| Unit Types | Chalets — Townhouses — Standalone Villas |
| Unit Sizes | From 100 m² to 755 m² |
| Prices Start From | EGP 3,800,000 |
| Price per Meter | From EGP 42,000/m² |
| Payment Plan | 10% down payment, installments up to 6 years |
| Finishing | Fully finished — Ultra Super Lux |
| Community Layout | U-shaped for a sea view from every unit |
The Beach at SeaShell Playa North Coast
The beach is the heart of the experience at the resort. It is a private sandy beach stretching nearly 1.2 kilometers, with soft white sand and clear turquoise water that sets Ghazala Bay apart from other North Coast areas, where the sea is relatively calm inside the bay, creating conditions well suited to families and to long swims away from strong currents.
The community is arranged in a U-shape that steps upward away from the waterline, across a depth that runs hundreds of meters from the coastal road down to the shore, so front-row units enjoy a direct sea view and genuine proximity to the water, while inner rows overlook the crystal lagoons and green spaces.
Along the shoreline, cabanas and seating areas face the sea, ideal for enjoying both sunrise and sunset directly over the water.
Alongside the sandy beach, the project features crystal lagoons, artificial lakes, and a marina for yachts that allows owners to take short sea outings, in addition to an extended seafront promenade for strolling in the sea breeze, bringing together the sea, the lagoon, and the man-made water features into a single connected scene.
SeaShell Playa North Coast beach
Water Activities at SeaShell Playa
The fun does not stop at swimming. The resort includes dedicated centers for underwater diving trips and marine-life viewing, alongside water games in the aqua park suitable for children and adults, while the marina enables short yacht outings.
The beach and lagoon activities combine to give residents a varied summer program that runs throughout the day, from morning to evening.
Location of SeaShell Playa
The resort sits at Kilo 131 on the Alexandria–Marsa Matrouh coastal road in the Ghazala Bay area, one of the regions seeing active urban and tourism growth and positioned among the most important North Coast destinations.
You can explore the rest of the North Coast projects to compare them against the resort before making a purchase decision.
The location is close to the new El Dabaa road and the main coastal axes that ease access from Alexandria and Cairo, and it is surrounded by a number of the area’s leading communities, placing it within an integrated service and residential zone that raises its long-term value as the surrounding area continues to develop.
Distances and Nearby Landmarks from SeaShell Playa
| Landmark | Distance (km) | Drive Time |
| Alexandria | 154 km | About 2 hours |
| Cairo (via Wadi El Natrun) | 304 km | About 2.5 hours |
| New Alamein City | About 25 km (approx.) | About 20 minutes |
| New El Dabaa Road | Directly nearby | Minutes |
Neighboring Projects Near SeaShell Playa on the North Coast
The SeaShell Playa area is distinguished by a cluster of nearby resort communities, giving the location a rich service and investment zone and letting buyers compare more than one option within the same stretch.
Below are the most notable neighboring projects:
- Masaya North Coast : a few minutes’ drive from SeaShell Playa, offering chalets and villas with sea views and flexible payment plans.
- La Baia North Coast : a nearby coastal project with a variety of residential and summer units and integrated seafront services.
- Salt North Coast : one of the area’s standout communities, with modern designs, water features, and easy installment plans.
- Koun North Coast : a coastal project with varied unit types and a wide range of amenities.
- Amwaj North Coast : one of the closest coastal destinations, with beaches and extensive recreational services.
Unit Types, Sizes, and Prices at SeaShell Playa
New Giza offers a wide variety of units to suit families looking for a practical chalet and buyers seeking a spacious seafront villa. Prices vary according to size, view, and proximity to the beach, so the closer the unit is to the sea, the higher its value. Below is a breakdown of the units and their estimated installment prices:
| Unit Type | Size | View | Price Starts From |
| Chalet | 100 – 140 m² | Sea / Lagoon | EGP 3,800,000 |
| Townhouse | 237 – 431 m² | Lagoon / Garden | Approx. EGP 11,250,000 |
| Standalone Villa | 605 – 755 m² | Direct Sea | Approx. EGP 30,400,000 |
The approximate price per meter starts from EGP 42,000 for chalets, EGP 47,500 for townhouses, and EGP 50,250 per meter for standalone villas, with final prices calculated according to size, view, and finishing level at the time of contract.
The smaller chalets suit families looking for a practical summer unit with a lower entry price and a quick seasonal rental return, while the townhouses offer more space with a private garden and a lagoon view that fits larger families spending extended seasons at the resort.
The standalone villas, on the front row with a direct sea view and complete privacy, are designed for those seeking the highest level of coastal luxury.
All units are delivered fully finished to Ultra Super Lux standard, with interiors that make the most of the space and open onto the sea or the water features, reducing post-handover fit-out costs and leaving the unit ready to live in or to rent the moment it is handed over.
Payment and Installment Plans at SeaShell Playa
New Giza has provided a comfortable payment system that begins with a small down payment and extends over several years, easing the financial burden on the buyer and allowing the unit to be owned in installments. The details are as follows:
| Detail | Information |
| Down Payment | 10% of the total unit value |
| Installment Period | Up to 6 years |
| Finishing | Fully finished, Ultra Super Lux |
To ask about the latest prices and available installment plans, contact the SeaShell Playa village hotline: +201118183030
Delivery Dates at SeaShell Playa
Units at the resort are delivered fully finished to Ultra Super Lux standard, including ready-to-live interiors with no additional work required.
It is advisable to contact the developer’s sales team for the most up-to-date delivery date for each phase before signing, as delivery dates differ between the project’s various phases.
Facilities and Services at SeaShell Playa
The resort offers an integrated services system covering recreation, sports, health, and shopping, so that a unit need never leave the community throughout the stay. Below are its most notable unique and essential amenities.
Crystal Lagoons and Water Features
At the center of the community lie crystal lagoons and artificial lakes that extend between the inner rows with clear water, giving units set back from the sea a nearby water feature suited to families and children, complemented by tiered swimming pools sized for all ages, so no unit is far from the water wherever it sits within the project.
The Hotel, Clubhouse, and Entertainment
The resort features a luxury hotel directly on the sea offering hotel services to visitors and owners, alongside a clubhouse with sports and social activities for all ages, an aqua park for water games, an open-air cinema under the sky, a dining area of restaurants and cafes serving Eastern, Western, and seafood cuisine, and a commercial zone hosting leading local and international brands.
The Seafront Promenade and Open Spaces
A long seafront promenade runs through the community, letting visitors stroll and jog in the sea breeze, surrounded by open green spaces and gardens that occupy the largest share of the land, creating a calm setting for walking and family gatherings away from car traffic.
Infrastructure at SeaShell Playa
As a fully serviced resort, the community relies on the electricity, water, and sewage networks dedicated to large coastal developments, with high-speed communications, internet, Wi-Fi, and fiber services available throughout, making it suitable for both living and remote work.
Coastal buildings are typically designed to specifications that account for humidity and salinity to extend the life of the finishes. It is advisable to confirm with the developer’s sales team the details of the electricity and water sources and their year-round availability before signing.
Essential Services at SeaShell Playa
| Category | Available Services |
| Security | 24-hour security and guarding with modern surveillance cameras |
| Sports & Recreation | Swimming pools, clubhouse, aqua park, golf courses, seafront promenade |
| Commercial Services | Commercial zone, restaurants and cafes, retail stores |
| Health Services | Hospital, specialized clinics, and pharmacies within the community |
| Additional Services | Internal delivery service, spa, sauna and jacuzzi centers, safe kids’ areas |
| Green Spaces | Gardens and open green spaces occupying the largest share of the area |
The Summer Experience at SeaShell Playa
What sets the resort apart is not only its units, but the complete summer experience that brings together the calm of Ghazala Bay, the private sandy beach, the sweeping water features, and services that spare you from leaving the place throughout the holiday, as everything a family needs is right inside the community, just minutes from the unit.
A Day at SeaShell Playa
You start your morning with a cup of coffee on the balcony as you watch the blue of the sea from your bay-facing unit, then head down with the family to the private sandy beach before it gets crowded, where the cabanas, beach seating, and calm, child-friendly water are waiting for you.
Before noon you move to the crystal lagoon close to your unit or to the swimming pool, leaving the little ones in the safe kids’ area or the aqua park under full supervision, while you enjoy a relaxing session at the spa or a short yacht outing from the marina.
As the sun sets, you stroll along the seafront promenade in the sea breeze, then choose one of the waterfront restaurants for dinner, and close your evening with a screening at the open-air cinema under a clear sky, living a full coastal day without ever leaving the community.
Investment Highlights at SeaShell Playa
Beyond being a summer destination, the resort represents an investment opportunity backed by several tangible factors that make it appealing to anyone seeking seasonal income or growth in asset value:
- A location on Ghazala Bay: a tourism-active area close to New Alamein City, raising demand for summer rentals and resale value year after year.
- Flexible payment plans: a down payment of just 10% and installments up to 6 years lower the investment entry barrier and allow purchase with limited liquidity.
- A private beach and hotel services: the presence of a hotel, a private beach, and crystal lagoons makes the unit attractive for summer rental at a higher return than communities with fewer services.
- A variety of units: from a small chalet to a standalone villa, offering investment options across different budgets and resale opportunities for multiple segments.
To book and learn about units available for investment, contact the SeaShell Playa village hotline: +201118183030
Why Invest in the North Coast?
The North Coast is seeing major government and investment momentum, particularly with the development of New Alamein City and modern road networks such as the El Dabaa road, which has lifted the value of real-estate assets in the area and increased demand for summer units season after season, making coastal investment one of the fastest-growing segments in the Egyptian market.
The pairing of a prime location on Ghazala Bay with the reputation of a major developer and extended payment plans lowers the buyer’s risk and gives the unit a stronger ability to hold its value and resell at a profit margin as the surrounding area’s development is completed.
About New Giza Development
SeaShell Playa was developed by New Giza Development, a company with extensive experience in the Egyptian market and a diverse portfolio spanning residential, commercial, administrative, and tourism projects, executed to high standards of design and delivery.
The company is led by Chairman Eng. Salah Diab and CEO Eng. Mahmoud El Gammal, and has built its name through projects defined by prime location selection and low-density planning that gives units privacy and open views.
New Giza Development Track Record
| Project | Location | Type |
| New Giza Compound | 6th of October | Residential |
| City View | October | Residential |
| Ain Bay | Ain Sokhna | Coastal |
| SeaShell Ras El Hekma | North Coast | Coastal |
Other New Giza Projects and Similar Coastal Communities
Beyond SeaShell Playa, you can browse the developer’s other coastal project and a selection of similar communities in the area to compare and choose what fits best:
- Playa Ras El Hekma : New Giza’s other coastal project in Ras El Hekma, sharing the same philosophy of life open to the sea.
- Hacienda White : an upscale coastal destination with beaches and integrated services on the North Coast.
- Telal North Coast : an integrated community with sea views and a variety of units.
- Silver Sands : a standout coastal project with soft sands and modern services on the sea.
Book Your Unit at SeaShell Playa
SeaShell Playa remains one of the most complete coastal destinations in the Ghazala Bay area, bringing together:
- A private sandy beach and calm waters on Ghazala Bay.
- A U-shaped layout that guarantees a sea view for every unit.
- A complete summer experience with a hotel, crystal lagoons, and endless services.
- Flexible payment plans with a 10% down payment and installments up to 6 years.
To book and learn about the latest prices and installment plans, contact the SeaShell Playa village hotline now: +201118183030
Available daily from 10 AM to 10 PM
Frequently Asked Questions
SeaShell Playa is located at Kilo 131 on the Alexandria–Marsa Matrouh road in the Ghazala Bay area, close to the new El Dabaa road and New Alamein City.
The beach is a private sandy beach with soft white sand, stretching nearly 1.2 kilometers, with calm turquoise water inside Ghazala Bay suited to families and swimming.
The resort is about 304 km from Cairo via Wadi El Natrun, roughly a 2.5-hour drive, and about 154 km from Alexandria, roughly a 2-hour drive.
The community offers chalets from 100 to 140 m², townhouses from 237 to 431 m², and standalone villas from 605 to 755 m², all with sea or water-feature views thanks to the U-shaped layout.
Unit prices start from EGP 3,800,000 on an installment basis, with an approximate price per meter starting from EGP 42,000 for chalets, and the final value calculated by size and view at the time of contract.
You can reserve with a down payment starting from just 10% of the unit value, with the remaining balance paid in installments over up to 6 years.
Units are delivered fully finished to Ultra Super Lux standard, ready to live in; it is best to contact sales for the latest delivery date for each phase.
The developer is New Giza Development, led by Chairman Eng. Salah Diab and CEO Eng. Mahmoud El Gammal, with a diverse portfolio of residential and coastal projects.
The SeaShell Playa village hotline is +201118183030, available daily from 10 AM to 10 PM.
New Giza Development hotline is +201118183030 for inquiries about the project, prices, and payment plans.
To contact the company's sales team and inquire about its other projects, call: +201118183030
To book and inquire about the available units, latest prices and payment plans in SeaShell Playa, contact the sales team at: +201118183030
