Emaar Misr Developments

With a portfolio of eight master-planned communities stretching from the Mediterranean shores of Sidi Abd El-Rahman to the turquoise waters of the Red Sea and the hills of Mokattam, Emaar Misr stands as the Egyptian arm of Dubai-based Emaar Properties PJSC, the developer behind Burj Khalifa and Dubai Mall. Founded by H.E. Mohamed Ali Rashed Alabbar and operating in Egypt since 2005, the company has reshaped the country’s luxury real estate landscape through iconic destinations including Marassi North Coast, Uptown Cairo, and Mivida New Cairo, with unit prices starting from EGP 9,500,000 across its residential portfolio and payment plans extending up to 8 years.

About Emaar Misr

Emaar Misr for Development (شركة إعمار مصر للتطوير العقاري) is one of Egypt’s leading master-planned community developers and the Egyptian subsidiary of Emaar Properties PJSC, the Dubai-based global real estate giant founded by Mohamed Alabbar on 16 June 1997. The parent group operates in more than 18 countries and is best known worldwide for developing Burj Khalifa, the tallest building on the planet, alongside The Dubai Mall, Downtown Dubai, and Dubai Marina.

The company entered the Egyptian market in 2005 with the launch of its first local project, originally named Cairo Grand Heights and later rebranded as Uptown Cairo, a landmark hillside development atop the Mokattam plateau. Over the following two decades, Emaar Misr expanded its footprint across East Cairo, West Cairo, the North Coast, and most recently the Red Sea, cementing its position as a benchmark for integrated lifestyle communities in Egypt.

In 2015, Emaar Misr was officially listed on the Egyptian Exchange (EGX), marking a major step in its transparency and governance framework. Since then, the company has attracted a loyal base of investors and end-users drawn by its reputation for on-time delivery, master community management, and globally recognised hospitality partnerships under the Address, Vida, and Al Alamein hotel brands.

Emaar Misr’s operating model extends beyond residential development to include hospitality, retail, commercial real estate, and golf. The company manages premium hotels such as Address Marassi Golf Resort, Address Beach Resort Marassi, Vida Marina Resort, and the heritage-rich Al Alamein Hotel, creating a vertically integrated lifestyle ecosystem rarely matched by other developers in the region.

Discover the Good Life with Emaar Misr’s signature communities

Leadership and Board of Directors

Emaar Misr operates under a distinguished leadership team that combines Emirati, Egyptian, and international expertise across real estate, finance, and public administration. The board reflects the company’s dual identity as both a local Egyptian developer and part of a global Emirati enterprise.

H.E. Mohamed Ali Rashed Alabbar — Founder & Chairman

A global entrepreneur with active interests spanning real estate, retail, luxury hospitality, e-commerce, mining, and technology, Mohamed Alabbar founded Emaar Properties in 1997 and has been the driving force behind its expansion into more than 20 markets across the Middle East, Africa, Asia, Europe, and the United States. He was ranked second in Arabian Business magazine’s list of the World’s 100 Most Powerful Arabs — Leaders in 2014 and was named the Most Impactful Real Estate Leader in the Middle East in 2024. Beyond Emaar, Alabbar founded Eagle Hills, Noon.com, and serves as Chairman of Americana Group.

Other Key Board Members

The board also includes Jamal Majid Bin Theniyah, Vice Chairman of DP World Limited; Ahmed Thani Rashed Al Matrooshi, Managing Director with over two decades of senior leadership at Emaar Properties; Ahmed Bin Jamal Bin Hassan Jawa, Chairman of Emaar Middle East and Emaar Turkey, who also chairs the Audit Committee of Emaar Misr; and Mr. Khaled Mohamed Ali Badawi, former Egyptian Minister of Public Enterprise, who joined the board bringing extensive expertise in holding companies and capital markets governance.

Emaar Misr’s Development Philosophy

The guiding tagline behind every Emaar Misr community is simple: “Welcome to the Good Life.” This philosophy translates into a consistent development approach that prioritises three principles — thoughtful master planning, long-term community management, and lifestyle-driven amenities. Rather than building isolated compounds, Emaar Misr designs self-contained destinations where residents live, work, socialise, and invest within the same ecosystem.

Each project is conceived around a distinct architectural language inspired by the location itself. Mivida draws its aesthetic from Santa Barbara and Tuscany, Marassi reflects Mediterranean and Greek coastal themes across seven neighbourhoods, Belle Vie celebrates French-inspired elegance with a 1,400-metre green valley running through its centre, while Marassi Red Sea introduces island-style living with swimmable lagoons and boutique marinas along a 1.5-kilometre infinity beach.

Community management is handled post-delivery by a dedicated Emaar team that oversees security, maintenance, landscaping, and resident services — a long-term commitment that has made Emaar communities among the most sought-after in the Egyptian resale market. The company reinforced this lifestyle-first approach in early 2026 when it announced the design of its first fully integrated Longevity & Wellness Centers to be developed within the Marassi North Coast and Marassi Red Sea communities.

Partnerships and International Recognition

Emaar Misr’s credibility is reinforced by a track record of landmark partnerships and global awards. The company has maintained strategic relationships with leading construction firms, international hospitality brands, and government bodies to deliver projects at scale.

In February 2025, Emaar Misr signed its largest-ever Egyptian partnership with MIDAR for Investment and Urban Development — the master developer of Mostakbal City and MADA — to develop the first integrated residential project in MADA, East Cairo. The agreement covers 500 acres with committed investments of EGP 100 billion, reflecting Emaar’s long-term confidence in the Egyptian market.

Shortly after, Emaar Misr and Citystars Group signed a tourism investment agreement with the Egyptian government to establish Marassi Red Sea on 2,426 feddans near Hurghada, with total investments estimated at EGP 900 billion. The project is expected to generate roughly 150,000 jobs during construction and 25,000 permanent positions once operational.

On the recognition front, Emaar Misr has accumulated more than five major international awards. The Address Marassi Golf Resort was named Africa’s Leading Resort at the World Travel Awards, while Al Alamein Hotel won Project of the Year at the Design Middle East Awards. Earlier, Mivida New Cairo received the prestigious Gold Nugget Award for Best International Site Plan — a rare achievement for any Egyptian residential development.

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Emaar Misr Track Record

Emaar Misr’s Egyptian portfolio spans East Cairo, West Cairo, the North Coast, and the Red Sea — covering residential, commercial, hospitality, and master-planned coastal developments. The table below summarises every major community the company has launched in Egypt.

This portfolio demonstrates Emaar Misr’s geographic diversification strategy — balancing urban compounds in Cairo’s east and west with coastal flagships along both the Mediterranean and Red Sea. The diversity protects long-term value for investors while giving buyers the flexibility to choose communities that match their lifestyle, whether it is a primary residence, a secondary coastal retreat, or a pure investment play.

Emaar Misr Projects on Our Website

Below is a detailed look at the Emaar Misr communities featured on Real Estate Capsule, organised by destination. For each project, we cover the location, unit mix, and price range to help you quickly identify the community that fits your goals.

North Coast Projects

Marassi North Coast is Emaar Misr’s flagship coastal development and often referred to as the capital of the Egyptian North Coast. Located at kilometre 126 on the Alexandria–Marsa Matrouh road in Sidi Abd El-Rahman, Marassi spans 1,500 feddans organised into seven themed neighbourhoods inspired by Italian, Spanish, Greek, Moroccan, and Andalusian design. The resort offers chalets, townhouses, twin houses, and standalone villas with prices starting from EGP 20,000,000, along with an international marina, a championship golf course, and five-star hotels under the Address and Vida brands.

Soul North Coast Resort is Emaar Misr’s second coastal destination in the Sidi Abd El-Rahman area, positioned 10 minutes from the El Dabaa Axis and approximately 35 minutes from Marassi. The resort features a modern architectural language with apartments, chalets, and villas priced from EGP 16,000,000, a 5% down payment, and instalments over up to 8 years. Soul targets buyers looking for a more contemporary, boutique-scale coastal experience compared to Marassi’s grand masterplan.

Red Sea Projects

Marassi Red Sea represents Emaar Misr’s most ambitious launch to date — a 2,426-feddan integrated destination west of Ras Soma in the Soma Bay area, roughly 30 minutes from Hurghada International Airport. The project unites island living, boutique marinas, 12 luxury hotels, and residential units ranging from chalets starting at 65 sqm to standalone villas stretching beyond 500 sqm. One-bedroom apartment prices start from approximately EGP 14,000,000 with payment plans extending up to 7 years.

East Cairo Projects

Mivida Gardens Mostakbal City is Emaar Misr’s newest East Cairo residential community, spanning 500 feddans in the heart of Mostakbal City, one of Egypt’s fastest-growing urban hubs. The compound offers apartments, townhouses, and villas with prices starting from EGP 9,500,000, a 10% down payment, and instalments up to 8 years. Its location adjacent to major projects like Aliva Mountain View, and its strong connectivity to the New Administrative Capital and Fifth Settlement, make it one of the most strategic launches in Mostakbal City to date.

Other Emaar Misr Communities in Egypt

Beyond the projects above, Emaar Misr’s wider Egyptian portfolio includes Uptown Cairo on the Mokattam plateau, Mivida New Cairo on 90th Street in the Fifth Settlement, Cairo Gate on the Cairo–Alexandria Desert Road in Sheikh Zayed, and Belle Vie in New Zayed. These communities represent earlier phases of the company’s Egyptian expansion and continue to attract strong secondary-market demand.

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Emaar’s International Portfolio

Buying into an Emaar Misr community also means buying into a global brand. The Emaar Group operates across more than 18 countries, giving its Egyptian developments the backing of one of the most experienced master developers in the world.

In the United Arab Emirates, Emaar is the developer behind Burj Khalifa, the world’s tallest building, as well as The Dubai Mall, Downtown Dubai, Dubai Marina, Dubai Creek Harbour, Arabian Ranches, and Emaar Beachfront. In Saudi Arabia, Emaar Middle East developed Jeddah Gate and the Emaar Residences Makkah. In Turkey, the group built Tuscan Valley and Emaar Square in Istanbul, while its portfolio in India includes Digihomes and The Views towers in Gurugram. Additional communities extend to Morocco (Amelkis Resorts Marrakech), Pakistan, and the United States.

Why Invest with Emaar Misr

Emaar Misr occupies a unique position in the Egyptian market as the only developer with the combined backing of a globally listed parent, a two-decade local track record, and a vertically integrated hospitality division. Three factors consistently drive demand for Emaar units in both primary and resale markets.

The first is global brand equity. Emaar’s association with Burj Khalifa and Dubai’s skyline gives its Egyptian projects immediate credibility with GCC investors and Egyptian expatriates, translating into deeper demand pools and more resilient resale pricing compared to purely local developers.

The second is community management continuity. Emaar does not hand communities over to third-party facility managers after delivery — its in-house team continues to operate security, landscaping, and lifestyle services for the long term. Buyers in Mivida and Marassi consistently cite this as a key reason their units retain premium pricing years after handover.

The third is strategic land banking. With projects spanning more than 7,700 feddans in Egypt across eight active communities plus the new MADA partnership, Emaar Misr has secured prime locations in every growth corridor the Egyptian government has prioritised over the past decade — a position that is difficult for newer developers to replicate.

Frequently Asked Questions About Emaar Misr

Who founded Emaar Misr?

Emaar Misr is the Egyptian subsidiary of Emaar Properties PJSC, founded by H.E. Mohamed Ali Rashed Alabbar in Dubai on 16 June 1997. Alabbar remains the Founder and Chairman of the group and a global entrepreneur active in real estate, retail, e-commerce, and hospitality across more than 20 markets.

When did Emaar Misr start operating in Egypt?

Emaar Misr entered the Egyptian market in 2005, launching Uptown Cairo as its first local project on the Mokattam plateau. The company was later listed on the Egyptian Exchange (EGX) in 2015, strengthening its governance framework and transparency for Egyptian investors.

How many projects does Emaar Misr have in Egypt?

Emaar Misr currently operates eight master-planned communities in Egypt: Uptown Cairo, Mivida New Cairo, Mivida Gardens, Cairo Gate, Belle Vie, Marassi North Coast, Soul, and Marassi Red Sea. A ninth project in partnership with MIDAR was announced in the MADA area of East Cairo, bringing the company’s committed Egyptian land bank to more than 7,700 feddans.

Where are Emaar Misr’s projects located?

Emaar’s Egyptian portfolio is distributed across four strategic regions. East Cairo hosts Uptown Cairo, Mivida New Cairo, Mivida Gardens, and the upcoming MADA project. West Cairo is represented by Cairo Gate in Sheikh Zayed and Belle Vie in New Zayed. The North Coast hosts Marassi and Soul in the Sidi Abd El-Rahman area, while Marassi Red Sea anchors the company’s expansion into Soma Bay on the Red Sea.

Is Emaar Misr a trusted developer?

Emaar Misr is among the most established developers in Egypt, backed by a publicly listed parent with a market capitalisation of more than 16 billion US dollars and more than two decades of delivery experience in Egypt. Its communities have won multiple international awards, including the Gold Nugget Award for Best International Site Plan at Mivida and Africa’s Leading Resort at Address Marassi Golf Resort.

What are the starting prices of Emaar Misr projects?

Prices vary by location and unit type. Apartments in Mivida Gardens start from approximately EGP 9,500,000, while coastal units at Soul begin around EGP 16,000,000 and Marassi Red Sea starts from approximately EGP 14,000,000 for one-bedroom apartments. Standalone villas at Marassi Red Sea can exceed EGP 95,000,000 depending on location, view, and plot size.

Does Emaar Misr deliver its projects on time?

On-time delivery is one of the core commitments embedded in Emaar Misr’s development model. The company has delivered the bulk of its Uptown Cairo and Mivida New Cairo phases, while Marassi North Coast continues to hand over units across its seven neighbourhoods. Contractual delivery dates are typically matched to construction milestones audited by international engineering consultants.

What payment plans does Emaar Misr offer?

Payment plans across Emaar Misr projects typically start with down payments ranging from 5% to 20%, with instalments extending between 7 and 8 years depending on the project and unit type. Some coastal launches such as Marassi Red Sea have offered flexible reservation schemes starting from approximately EGP 250,000.

Contact Us to Learn More About Emaar Misr Projects

Whether you are looking for a primary residence in East or West Cairo, a coastal retreat on the Mediterranean or the Red Sea, or a pure investment opportunity with long-term capital appreciation, Emaar Misr offers one of the most diversified and credible portfolios in the Egyptian real estate market. Our team at Real Estate Capsule can help you compare communities, access the latest price lists, and arrange site visits to any active Emaar Misr project.

Book your consultation with Real Estate Capsule today