Entrada Avenue Mall New Capital by Sorouh Developments

Stretching across a 700-meter facade directly facing Expo City and the International Exhibition Grounds, Sorouh Developments launched its newest commercial venture, Entrada Avenue Mall New Capital, in the Seventh Residential District (R7), with a Spanish-inspired design crafted by L35 Architects — the firm behind Real Madrid’s Santiago Bernabéu Stadium and the Mivida Mall in New Cairo.

Spanning 29,000 sqm across 5 separate buildings, the project offers per-meter prices starting from EGP 72,000 for administrative and medical units, with payment options ranging from a 0% down payment over 4 years (with a 16% discount) to a 10% down payment with installments up to 10 years. Construction is being executed by Hills Construction under a 650-million EGP contract, with semi-finished delivery scheduled within 4 years.

The Meaning Behind the Name “Entrada Avenue”

In Spanish, the word Entrada translates to “entrance” or “gateway,” while Avenue refers to a wide street with open frontages. The name was no accident — the mall was designed with an explicitly Spanish identity through L35, featuring glass facades, open entryways onto sprawling green areas, and water features that evoke a Mediterranean architectural character.

The name also reflects the project’s geographic position as a gateway into R7 from the Mohammed Bin Zayed and Al Amal axes, bridging the design philosophy and the multi-functional purpose the mall serves across its commercial, administrative, and medical activities under one development.

About Entrada Avenue Mall: A Closer Look

The project transcends the conventional mall concept through a design philosophy imported directly from Spain to R7. Sorouh Developments contracted L35 Architects, a Spanish engineering consultancy with decades of work behind it, including the Santiago Bernabéu Stadium for Real Madrid and the Mivida Mall in New Cairo.

This partnership granted Entrada Avenue Mall an architectural character that’s difficult to replicate elsewhere in the New Administrative Capital — combining double-glazed thermal and acoustic insulation facades, open passageways, and the integration of water and greenery as core design elements rather than afterthoughts.

The development of Entrada Avenue Mall consists of 5 separate buildings with a total facade length of 700 meters facing Expo City and the international exhibition zone, with floor heights ranging between 3.5 and 6 meters.

The floor distribution inside Entrada Avenue Mall follows strict functional logic: the ground floor is dedicated to retail shops, restaurants, and cafés that serve walk-in visitors directly; the first floor houses administrative offices; and the second floor is reserved for medical units and clinics.

This layout within Entrada Avenue Mall cleanly separates daily shopping traffic from office workers and clinic visitors, raising operational efficiency and reducing crossover between activities.

Sorouh assigned the construction contract of Entrada Avenue Mall to Hills Construction, valued at EGP 650 million — a move that reflects the developer’s commitment to honoring the 4-year delivery timeline. Units are delivered semi-finished (Core & Shell), giving investors full control over interior design tailored to their activity, whether a retail brand, medical clinic, or service office.

Among the project’s standout strengths is its frontage on Expo City — the largest exhibition area in the Middle East — alongside its direct adjacency to the Entrada residential compound, also developed by Sorouh, which spans 72 acres.

This positioning gives Entrada Avenue Mall a stable daily footfall from compound residents and a year-round flow of visitors from regional and international exhibitions.

Entrada Avenue Mall — Quick Facts Table

For pricing details and to book a site visit, contact the Entrada Avenue Mall hotline: +201118183030

Entrada Avenue Mall Location

The project sits in the heart of R7 in the New Administrative Capital, with a direct frontage on Expo City and the International Exhibition Grounds — a position that combines two rare advantages for a commercial mall.

The first is direct visibility on the largest exhibition zone in the Middle East, ensuring year-round visitor flow from outside the capital, and the second is immediate proximity to one of R7’s largest residential compounds, the 72-acre Entrada Compound by the same developer.

R7 itself is classified as one of the most densely populated and project-rich districts in the New Capital, hosting dozens of compounds in advanced stages of delivery.

This established residential mass creates a consistent daily footfall base for the mall, going beyond mere promises of future sales.

The location of Entrada Avenue Mall is also close to the Ministries District, the Government District, and the Presidential District — the very zones currently absorbing hundreds of thousands of government employees during the ongoing relocation phase.

Landmarks and Distances from Entrada Avenue Mall

Neighboring Projects to Entrada Avenue Mall

A significant share of the project’s investment strength stems from the residential compounds surrounding it in R7. These projects are the source of the consistent daily footfall that retail shops, restaurants, and clinics inside the mall depend on. Below are the key neighboring developments in the same geographic zone:

• Entrada Compound New Capital — Sorouh’s residential compound spanning 72 acres in R7. As the closest residential source for mall visitors, it offers units starting from EGP 5,560,000.
• Scene 7 Compound New Capital — A development by Akam Developments spanning 40 acres on plot G2 in R7, offering apartments and duplexes serving a broad residential segment.
• The Loft Compound New Capital — An English-style residential project on plot I2 in R7, just minutes from the mall, featuring diverse units with open views.
• Scenario Compound New Capital — Akam’s project on plot A2 in R7 with a contemporary design offering apartments, penthouses, and duplexes from EGP 5,200,000.
• Talah Compound New Capital — A New Plan Developments project in R7 with fully finished delivery, 10% down payment, and flexible installment plans.
• The City Valley Compound New Capital — Master Group’s project on plot H2 in R7, situated near the New Capital Airport and the Mohammed Bin Zayed Southern Axis.

Unit Types, Sizes, and Prices at Entrada Avenue Mall

The project’s units fall into three primary categories with flexible sizes starting at 47 sqm to accommodate small and medium-sized businesses, reaching 211 sqm for larger retail spaces on the ground floor.

Each category has its own location and price-per-meter range. Note that the prices listed below are installment prices (not cash) according to Sorouh’s most recent published rates:

Retail Units (Shops, Restaurants & Cafés)

Administrative & Medical Units

The price per meter at Entrada Avenue varies by floor and activity. The ground-floor retail units command the highest rate due to direct customer-facing exposure and stronger rental yield potential, while administrative and medical unit rates run roughly 55% to 60% lower than ground-floor retail.

This gap is normal and reflects the expected rental return differential across activity types.

Payment Plans at Entrada Avenue Mall

Sorouh has rolled out five tiered payment options reflecting a clear investment principle: the lower the down payment and the shorter the installment period, the higher the discount applied to the original price. This flexibility allows investors to choose the plan best suited to their cash flow:

Investors who prefer cash payment receive a discount of up to 30% off unit value. The maintenance deposit is set at 10% for retail units and 8% for administrative and medical units — covering operational costs and shared facility maintenance for a fixed period after delivery.

Delivery Schedule at Entrada Avenue Mall

Sorouh has committed to delivering project units 4 years from the contract date — meaning by 2029 for those signing in 2025.

Units are delivered as Semi-Finished (Core & Shell), where the developer hands over the complete structural shell with primary connections for electricity, water, and drainage, leaving interior finishing and partitioning to the investor based on their specific business activity.

This delivery format is the most suitable for retail units, offices, and clinics — it allows brands and businesses to apply their own visual identity and configure interior layouts according to operational requirements, rather than dismantling pre-existing finishes that don’t match the activity.

The construction execution by Hills Construction serves as the safety mechanism for honoring the timeline without delay.

Services and Amenities at Entrada Avenue Mall

The project’s services were designed to serve three visitor patterns simultaneously: daily shoppers from neighboring compounds, exhibition visitors from outside the capital, and office workers and clinic patients on the upper floors. The most distinctive amenities include:

Spanish Design with Double-Glazed Facades

L35 Spain incorporated double-glazed facades with thermal and acoustic insulation across all five buildings, achieving two operational benefits: reduced air-conditioning consumption thanks to thermal insulation, and quiet interior spaces despite the mall’s proximity to major axes.

This advantage flows directly to lower monthly operational costs for the eventual tenant.

Direct Frontage on Expo City

The frontage on the largest exhibition zone in the Middle East is a unique marketing advantage unavailable to other malls in the New Capital. Seasonal exhibitions and international conferences bring a wave of visitors that adds to the daily footfall from R7 residents.

This amplified flow raises both occupancy rates and average spending per visitor inside the mall.

Smart Activity Distribution Across the Five Buildings

Each of the five buildings is allocated a specific activity mix. The front-facing buildings overlooking Expo City focus on restaurants, cafés, and major retail brands targeting exhibition visitors, while the rear buildings host medical clinics and administrative offices that benefit from a quieter environment.

This distribution prevents overcrowding and maximizes per-unit efficiency.

Essential Services at Entrada Avenue Mall

Why Invest in Entrada Avenue Mall

The decision to invest in a commercial mall is not built on size or price alone, but on three factors that determine actual returns later:

• footfall sources
• activity distribution across floors
• and the developer’s ability to deliver on time.

The project demonstrates clear competitive positioning across these factors:

1- Delivered residential density, not promised

R7 is one of the most residentially mature districts in the New Capital today, hosting dozens of compounds in advanced delivery stages — including the 72-acre Entrada Compound, Scene 7, Scenario, The Loft, and Talah.

This real residential mass provides daily footfall for shops, restaurants, and clinics inside the mall, instead of relying on undelivered future promises.

2- A second footfall source from Expo City

The direct frontage on the international exhibition grounds brings seasonal visitor flow from outside the New Capital — and even from outside Egypt during major international exhibitions.

This seasonal traffic compounds the base footfall and lifts average sales during peak periods, particularly for restaurants and major retail brands.

3- Competitive pricing for administrative and medical units

The EGP 72,000 per-meter price for administrative and medical units is relatively low compared to competing malls in the Downtown area, where administrative-meter prices start from EGP 90,000 to 110,000.

This price gap, alongside comparable quality, creates a built-in price appreciation potential as the delivery date approaches.

4- Construction company contracted at a defined value

Allocating EGP 650 million to Hills Construction in a separate contract guarantees execution seriousness and timeline commitment. This factor reduces one of the largest risks faced by commercial unit investors: delivery delays and lost rental opportunities.

5- Activity diversity buffers market cycles

Distributing units across three activities (retail + administrative + medical) creates balance against seasonal fluctuations. When retail spending dips in certain seasons, demand for offices and clinics remains stable — preserving the mall’s overall occupancy rate.

To book your unit and learn about available payment plans, contact the Entrada Avenue Mall hotline: +201118183030

Why Invest in the New Administrative Capital?

The New Administrative Capital is no longer just a city under construction — it has transformed into a functioning capital following the relocation of ministries, government bodies, and embassies.

With every new wave of employees and residents, demand for commercial, administrative, and medical services rises directly, particularly in residentially mature districts like R7 that have reached advanced delivery stages.

Add to this the developing infrastructure including the monorail and new axes, plus the relocation of universities and international schools to the city, and you have a multiplying factor for the expected commercial-project density in the coming years.

About Sorouh Developments

Founded in 2018, Sorouh Developments was established by a group of seasoned business figures with extensive real estate development experience — most notably Dr. Ahmed El-Tibi, owner of Ra Sport agencies in Egypt, and Eng. Tamer Bekir, an engineering consultant. Eng. Hany El-Bendary serves as Chairman of the Board.

The company’s investments exceed EGP 10 billion, with projects spanning Egypt, Saudi Arabia, the UAE, and Kuwait.

Sorouh executes its projects through partnerships with global engineering consultancies — most notably the L35 Spain collaboration on Entrada Avenue Mall. The company has built its reputation on a business model combining European design, precise execution, and commitment to delivery timelines.

Sorouh Developments — Track Record

Other Sorouh Projects on Our Site

Sorouh Developments operates a diverse project portfolio combining residential and commercial assets in strategic locations across the New Capital. The most prominent of these projects available on our platform include:

• Citadel Mall New Capital — Sorouh’s second commercial-administrative project, located in the Financial and Business District near the Central Bank and the Ministries District. It serves as a commercial complement to Entrada Avenue Mall but targets the corporate and finance segment rather than the residential retail segment.
• Entrada Compound New Capital — The company’s largest residential project in R7, spanning 72 acres. As the immediate residential neighbor of Entrada Avenue Mall, it represents the geographically closest source of customer footfall.
• Rosevil Compound New Capital — A residential villa project in R7 facing Expo City, with prices starting from EGP 12,700,000 and discounts up to 40%. It targets investors seeking larger units in the same area.

This diversified portfolio reflects the company’s strategy of serving complementary segments in R7: villas at Rosevil, apartments at Entrada Compound, and investment units at Entrada Avenue Mall — creating an integrated urban ecosystem from a single developer.

Reserve Your Investment Unit at Entrada Avenue Mall

The project combines several rarely co-occurring factors in a single mall:

• a Spanish design from a firm of L35’s caliber
• a frontage on Expo City and direct adjacency to a 72-acre residential compound
• smart distribution of 5 buildings across retail, administrative, and medical activities
• 5 tiered payment plans from zero down payment to 10-year installments
• and a cash discount up to 30%.

This combination positions it among the strongest investment opportunities in R7 for those seeking stable returns and a clear footfall base — not just future promises.

For inquiries and to reserve your investment unit, contact the Entrada Avenue Mall hotline: +201118183030