Sorouh Developments is an Egyptian investment entity founded in 2018 and led by its Chairman, Engineer Hany El-Bendary, alongside a select group of prominent investors and developers across Egypt and the Middle East. Within just a few years, the company has launched 4 projects in the heart of the New Administrative Capital, backed by investments exceeding EGP 10 billion and spanning luxury residential communities as well as commercial, administrative, and medical malls, all designed in a distinctive Spanish-European architectural style. Residential unit prices start from EGP 4,726,000 and commercial units from EGP 72,000 per square meter, with flexible payment plans beginning at a 5% down payment and installments of up to 12 years.
Sorouh Developments
Sorouh Developments launched in 2018 as a strategic alliance between a select group of real-estate investors and developers with extensive experience in development and construction across Egypt and the Middle East, as its founding structure brings together prominent names in engineering, trade, media, and contracting, giving it a solid foundation to enter a highly competitive market with confidence.
Despite its relatively recent inception, the company has proven its worth by delivering integrated residential, commercial, and administrative projects in the New Administrative Capital, while its founders hold a rich track record that includes residential towers in Maadi overlooking the Nile, in addition to more than 360 units in Fifth Settlement within New Cairo, and a number of residential buildings in New Heliopolis, as well as completed projects in Saudi Arabia, the UAE, and Kuwait.
The company’s strategy centers on delivering a premium real-estate product that follows European and Spanish architecture, with a commitment to delivery timelines and finishing quality, which has earned it the trust of a broad segment of clients and investors seeking real-estate assets with growing value in the most distinguished areas of the New Administrative Capital, where its current portfolio is split between the R7 residential district and the R2 government district.
The Board of Directors of Sorouh Developments is chaired by Engineer Hany El-Bendary, who assumed the chairmanship in October 2019, succeeding Mr. Salah El-Helaly, and he combines an engineering background with broad managerial experience as founder and former CEO of the «A Part» group, alongside holding the Bosch auto-parts agencies in Egypt, having steered the company toward a strong competitive position in the New Administrative Capital market through a policy of sustainable development and innovation in real-estate solutions.
The board includes a group of founding partners with diverse expertise, among them Dr. Ahmed El-Tayebi, owner of the Ra Sport agencies group that includes the Adidas, Reebok, and Timberland brands, and Engineer Tamer Bakir, an engineering expert and owner of engineering-consultancy firms in Egypt, Dubai, and Saudi Arabia, along with engineering consultant Walaa Elmy, in addition to Dr. Abdullah Shalaby, owner of a real-estate channel on Nilesat, and businessman Mohamed Rabie.
The board also includes Mr. Salah El-Helaly, the company’s former founding chairman, who holds an extensive record of more than 250 projects across Fifth Settlement, New Heliopolis, and Shorouk City, and this diversity of expertise spanning architecture, international trade, real-estate media, and contracting gives the company a unique ability to make well-studied strategic decisions backed by precise feasibility studies before launching any project.
Sorouh Developments embraces a philosophy built on transforming real estate from mere building units into an integrated lifestyle, as it strives to create unique urban communities that exceed client expectations by blending architectural modernity with practical functionality in every detail of its projects.
The company relies on selecting strategic locations in the most vibrant and in-demand areas, conducting in-depth market research before launching any project to ensure its investment success and long-term sustainability, while applying the latest global trends in architectural design, drawing in particular on the Spanish and European style that is clearly evident in its leading residential communities in the New Administrative Capital.
Sorouh Developments aspires to expand regionally across the Middle East by offering innovative architectural concepts, while contributing to sustainable urban development aligned with Egypt’s Vision 2030, establishing itself as one of the real-estate entities redefining quality standards in the local market.
Sorouh Developments works toward a set of specific strategic goals that guide its growth, most notably:
Sorouh Developments
Sorouh Developments relies on strong execution partnerships with major construction entities to ensure the highest quality standards in its projects, as it has contracted with specialized construction firms to complete the building and execution works at Entrada Compound, reflecting its keenness to draw on trusted engineering expertise at every stage of construction.
The company also signed a contract with Hills Construction to carry out the structural works of Entrada Avenue Mall at a value reaching EGP 650 million, a prestigious firm with a strong record in executing diverse real-estate projects, which underscores Sorouh’s commitment to delivering projects built to the highest engineering and structural specifications.
To inquire about new investment partnership opportunities with Sorouh Developments, you can reach out via the Sorouh Developments hotline +201118183030 to obtain detailed information from the sales team.
Sorouh Developments’ founders hold a diverse record of real-estate projects inside and outside Egypt, and the following table outlines the company’s key current projects along with its founders’ track record:
| Project | Location | Type | Area |
| Entrada Compound | New Administrative Capital, R7 District | Integrated Residential | 72 feddans |
| Rose Vil Residence | New Administrative Capital, R7 District | Residential (Villas only) | 22 feddans |
| Citadel Mall | New Administrative Capital, R2 Government District | Commercial + Administrative | 9,400 m² |
| Entrada Avenue | New Administrative Capital, R7 District | Commercial + Administrative + Medical | 29,000 m² |
| Maadi Towers | Maadi, Cairo (Nile view) | Residential | — |
| 360+ Residential Units | Fifth Settlement, New Cairo | Residential | — |
| New Heliopolis Buildings | New Heliopolis, Cairo | Residential | — |
Alongside these Egyptian projects, the company’s partners hold execution experience in several Arab countries including Saudi Arabia, the UAE, and Kuwait, reflecting a regional presence that strengthens the company’s credibility and its ability to execute large-scale projects to international standards.
All of Sorouh Developments’ current projects are concentrated in the New Administrative Capital, specifically in two strategic areas: the R7 residential district and the R2 government district:
Entrada Compound New Administrative Capital is the company’s flagship project, spanning 72 feddans in the R7 district directly opposite the International Exhibition Grounds, and it is distinguished by its Spanish-inspired design, offering residential apartments, duplexes, and penthouses with areas starting from 91 m² and reaching up to 350 m², with prices starting from EGP 4,726,000, a 5% down payment, and installments of up to 12 years.
Rose Vil Residence New Administrative Capital is the second phase of the Entrada project, dedicated entirely to luxury villas, spanning 22 feddans in the R7 district and including 225 villas varied between townhouses, twin houses, and standalone villas, with areas starting from 207 m², while prices start from EGP 13,462,000 with a down payment beginning at 10% and installments of up to 10 years.
Citadel Mall New Administrative Capital is an integrated commercial and administrative project located in the R2 government district with a direct view of the Presidential Palace and the Presidential Park, spanning 9,400 m² and including retail shops starting from 25 m² and administrative offices starting from 50 m², with a modern glass façade and smart infrastructure, and prices per square meter starting from EGP 80,000 with installment plans of up to 7 years.
Entrada Avenue New Administrative Capital is the dedicated commercial hub of Entrada Compound, spanning 29,000 m² at the compound’s frontage in the R7 district near the Ministries District and the Mohammed bin Zayed Axis, and it includes commercial, administrative, and medical units with areas starting from 47 m² and reaching up to 211 m², with prices per square meter starting from EGP 72,000, a 10% down payment, and installments of up to 10 years.
To inquire about the latest prices and book a viewing for any of Sorouh Developments‘ projects, you can contact the Sorouh Developments sales number +201118183030 to obtain price quotations and detailed installment schedules.
Sorouh Developments’ portfolio stands out through several factors that make it an attractive destination for investors and homebuyers in the New Administrative Capital, most notably:
To get the latest information about Sorouh Developments‘ projects, you can contact the specialized sales team to inquire about prices, book viewings, and learn the details of the payment plans available in each project.
Sorouh Developments sales number: +201118183030
Available daily from 10 AM to 10 PM
Sorouh Developments hotline: +201118183030
Available daily from 10 AM to 10 PM
Sorouh’s sales team provides a free real-estate consultation that includes a quick analysis of the client’s needs and budget, recommending the most suitable project from the company’s portfolio, along with on-site viewings of available units and a presentation of all financing and payment options.
Sorouh Developments has proven, within just a few years, its ability to deliver integrated real-estate projects to international standards in the heart of the New Administrative Capital, through a diverse portfolio that combines luxury residential communities with commercial, administrative, and medical malls, a distinctive European architectural design, and flexible payment plans of up to 12 years. For clients wishing to inquire about the latest prices, available areas, and installment schedules, you can contact the Sorouh Developments sales number +201118183030 for a comprehensive real-estate consultation and an on-site viewing of the units.
