Serac Developments presents a model of Egyptian-Emirati investment partnership that brings together Egyptian expertise in business management with Emirati financial strength across the jewellery and real estate development sectors.
Serac Developments presents a model of Egyptian-Emirati investment partnership that brings together Egyptian expertise in business management with Emirati financial strength across the jewellery and real estate development sectors.
Founded in 2022, the company emerged as a strategic alliance between Egyptian businessman Tarek Soliman, owner of Glamour Jewellery Group, and Sheikh Tawhid Abdullah, chairman of Damas Gold & Jewellery, a brand with more than 250 branches worldwide.
Serac’s portfolio includes five diverse projects spanning residential, commercial, and resort categories across Fifth Settlement, Sidi Abdel Rahman on the North Coast, and the New Administrative Capital, with prices starting from EGP 3,250,000.
About Serac Developments
Serac Developments entered the Egyptian market in 2022 as the product of a strategic alliance bringing together substantial economic forces from both Egypt and the UAE. The Egyptian side is led by businessman Tarek Soliman through Glamour Jewellery Group, which carries a long track record in the diamond and luxury jewellery trade.
The Emirati side is represented by a group of investors with accumulated experience in construction and the jewellery sector, headed by Sheikh Tawhid Abdullah, chairman of Dubai Gold & Jewellery Group.
Serac offers a diverse real estate portfolio that includes residential, commercial, administrative, medical, and resort developments, with this diversity reflected geographically across Fifth Settlement in New Cairo, the Sidi Abdel Rahman area on the North Coast, and the Investors District of the New Administrative Capital.
The company carries the tagline “Life as you’ve never known it, luxury as you’ve never tasted before” across its various projects, and relies on local and international engineering consultancies and prominent architectural designers in the Egyptian market for execution.
Despite its recent entry into the market, Serac has built a portfolio of 5 projects in a short period, ranging from planning to under-construction stages. These projects span major commercial centres such as City Hall malls in Fifth Settlement and the New Administrative Capital, alongside integrated resort villages on the North Coast including Shamasi, Al Wora, and Stella Heights — collectively addressing a wide segment of investors and buyers seeking premium seaside homes or commercial investment opportunities in Egypt’s most sought-after destinations.
Serac Developments Board of Directors
The board of directors of Serac Developments includes two prominent figures representing both poles of the Egyptian-Emirati partnership, with combined experience across the jewellery and real estate sectors. Their profiles are as follows:
Tarek Soliman — Head of the Egyptian Side
Mr. Tarek Soliman leads the Egyptian arm of the partnership as the owner of Glamour Jewellery Group, a recognised name in Egypt’s diamond and luxury jewellery market. Prior to founding Serac, he delivered more than 135 resort units in Sidi Abdel Rahman Bay and launched the Stella Walk resort on the North Coast — experience that gave him a deep understanding of the seaside market before expanding into the commercial and administrative sectors through the City Hall projects in New Cairo and the New Administrative Capital.
Sheikh Tawhid Abdullah — Head of the Emirati Side
Sheikh Tawhid Abdullah represents the Emirati arm of the partnership and serves as chairman of Damas Gold & Jewellery, one of the most established Emirati brands in the luxury jewellery sector, in addition to chairing Dubai Gold & Jewellery Group with more than 250 branches distributed across the world.
Sheikh Tawhid’s expertise extends across contracting, construction, and several other economic sectors, and his presence at the head of Serac’s board provides assurance of Gulf capital flow and the application of Emirati quality standards across the company’s Egyptian projects.
Serac’s Philosophy in Real Estate Development
The philosophy of Serac Developments rests on a central idea: delivering unique and unprecedented real estate products rather than reproducing the conventional models prevalent in the Egyptian market.
This philosophy is reflected in the strategic location selection for each project, from the Investors Northern District in Fifth Settlement to Kilo 134 on the Sidi Abdel Rahman coast, and into the heart of the New Administrative Capital.
The company relies on a selection of engineering consultancy firms and architectural designers, foremost among them Mr. Hany Saad, who handles the interior design of the City Hall malls, alongside architectural offices specialising in facade design and landscape planning for resort projects.
Serac’s Vision
The vision of Serac Developments centres on developing residential and investment communities that are unprecedented in the Egyptian market, built on the highest standards of engineering quality and design excellence, while providing a lifestyle and investment environment that combines comfort and luxury.
The company aspires through this vision to become a model to emulate in mixed-use developments capable of generating strong economic returns, while creating distinctive resort destinations in Egypt’s most prominent coastal regions.
Serac’s Goals
Developing a diverse real estate portfolio that includes commercial, administrative, medical, and resort projects across Egypt’s major new cities.
Adhering to agreed delivery timelines as a foundation for building long-term market reputation.
Investing in geographical location as a key competitive factor by selecting land plots in high-demand areas close to main transportation axes.
Adopting flexible payment plans starting from 10% down payment with instalment periods extending up to 8 years on selected projects, easing purchase access for multiple client segments.
Achieving integration between residential, commercial, and entertainment sectors within a single project to create sustainable urban communities.
Gradual geographical expansion across Egypt, starting from the North Coast and New Cairo and extending into the New Administrative Capital.
Serac’s Strategic Partnerships
Serac Developments relies on a network of professional partnerships across every project phase, from engineering design through to management and operations, ensuring a quality level that sustains unit value over the long term. The most prominent of these partnerships include:
Mr. Hany Saad: Oversees interior design and décor for the City Hall projects, and is one of the most recognised Egyptian names in designing luxury commercial and administrative spaces.
Mr. Mohamed Hafez: Leads the external architectural design of the City Hall 90 Mall in Fifth Settlement, setting the aesthetic identity for the mall’s facades and architectural massing.
Engineering Consultancy Firms: Serac collaborates with consultancies specialising in structural and utility studies to ensure every project meets the highest safety and sustainability standards.
Construction and Contracting Partners: The company relies on execution firms with strong commercial records in the Egyptian market to deliver projects according to agreed specifications.
Financing and Investment Partners: Serac benefits from the Emirati financial arm of the partnership, providing a strong capital base that enables construction operations to begin well ahead of unit launches.
To inquire about new investment opportunities in Serac Developments projects, you can reach the Serac Developments hotline at +201118183030 to receive detailed information from the sales team.
Serac Developments Track Record
The project portfolio of Serac Developments is distributed between the commercial sector in Egypt’s new urban cities and the resort sector on the North Coast. The following table outlines the most prominent of these projects along with their key details:
This distribution reveals a clear strategy for Serac Developments: specialisation in the commercial sector at the administrative heart of Egypt (Fifth Settlement and the New Administrative Capital), alongside parallel focus on the resort sector in the most prominent seaside destination in the Middle East (Sidi Abdel Rahman). This balance gives the company a portfolio capable of generating sustained income year-round rather than relying solely on the seasonality of the resort segment.
Serac Projects on Our Site
Detailed information on the main projects of Serac Developments is available on Real Estate Capsule, with dedicated pages for each project covering location maps, unit types, and payment plans. Below is a brief overview of each project, organised by city:
Serac Projects in Fifth Settlement
City Hall 90 Mall is Serac’s first commercial project in New Cairo, located in the heart of Fifth Settlement near the American University, the Air Force Hospital, and the Madinaty area, spanning 16,000 square metres. The mall combines commercial and administrative units starting from 50 square metres, distributed across five separate buildings with heights ranging from G+2 to G+5. The project is offered with a 10% down payment and instalment plans extending up to 6 years interest-free, with unit prices starting from EGP 6,749,999.
Serac Projects on the North Coast
The North Coast hosts three of Serac’s most prominent resort projects, all located in the Sidi Abdel Rahman area at Kilo 134 of the Alexandria–Marsa Matrouh Desert Road, near New Alamein City and Marassi Village:
Shamasi Village spans 80 acres and is distinguished by its tiered design above sea level, ensuring panoramic views from every unit. The village includes chalets, townhouses, twin houses, and standalone villas with areas starting from 70 square metres, priced from EGP 3,250,000, with a payment system offering 10% down payment and instalments up to 8 years.
Al Wora Village distinguishes itself with a boutique character on a footprint of just 4 acres, offering a mix of studios and chalets with areas starting from 46 square metres, priced from EGP 4,699,999. The project stands out for its rapid delivery within just 4 years from the contract date, offered with 10% down payment and instalments up to 5 years — making it an ideal choice for investors seeking small units with high resale liquidity during the holiday season.
Stella Heights Village comes as a direct response to client demand for villas, twin houses, and townhouses following the success of Al Wora, spanning 30 acres with a significant portion allocated to landscaping, plaza areas, and beachfront. Unit areas at the village start from 120 square metres, priced from EGP 8,000,000 for the larger units, with a payment system of 10% down payment and instalments up to 6 years.
To inquire about the latest prices and book a viewing for any Serac Developments project, you can contact the Serac Developments sales number at +201118183030 to receive pricing offers and instalment schedules.
Investment Advantages in Serac Projects
Investing in Serac Developments projects offers a set of advantages that strengthen their appeal for investors and buyers seeking residential or commercial units:
Flexible Payment Plans: Serac applies a unified model with only 10% down payment and instalment periods ranging between 5 and 8 years interest-free depending on the project — among the longest currently offered in the market compared with prevailing instalment terms.
Portfolio Diversity: The company offers multiple options across commercial and administrative units in New Cairo and resort units on the North Coast, allowing investors to diversify their real estate portfolio within a single developer.
Strategic Location: Serac selects project sites in high-demand areas close to main transportation axes, ensuring stronger sales liquidity and higher rental returns for both residential and commercial units.
Delivery Speed: The company commits to defined delivery schedules, reaching as short as 4 years from the contract date in select projects such as Al Wora Village, reducing waiting time for investors.
Developer Financial Strength: The Emirati arm on the board grants the company a robust capital base, reducing the risks of construction delays or financial setbacks compared with smaller developers.
Distinctive Architectural Design: Serac’s projects are overseen by leading Egyptian architects such as Hany Saad and Mohamed Hafez, lending a distinct character to every development.
Contact Serac Developments
For the latest information about Serac Developments projects, you can reach the dedicated sales team to inquire about prices, unit types, and payment plans, and to book on-site viewings of projects available in Fifth Settlement, the North Coast, and the New Administrative Capital.
The Serac sales team provides a complimentary real estate consultation that includes a brief analysis of the client’s needs and budget, alongside a recommendation of the most suitable project from the company’s portfolio, in addition to arranging on-site viewings of available units and presenting all financing and payment alternatives. The team also provides ongoing follow-up through the contracting process and beyond, ensuring a smooth purchase experience from initial inquiry to unit handover.
Why Choose Serac Developments?
Serac Developments brings together Emirati expertise in the jewellery sector and Gulf financial strength with Egyptian experience in business management and the real estate market, delivering a diverse portfolio of commercial and resort projects across Egypt’s most prominent new destinations. For client inquiries about the latest prices, available sizes, and instalment schedules for City Hall 90 Mall and the Shamasi, Al Wora, and Stella Heights villages, you can contact the Serac Developments sales number at +201118183030 for a comprehensive real estate consultation and on-site viewing of the available units.
