Memaar Al Ashraf Developments Memaar Al Ashraf Developments is a prestigious real estate entity with over 40 years of experience, operating under the leadership of Engineer Ahmed Amin Massoud, Chairman of the Board.
Throughout its journey, the company has successfully developed and delivered nearly 100 residential, commercial, and administrative projects, blending the authenticity of historic districts with the modernity of fourth-generation cities.
The company’s developments are spread across New Cairo, Obour City, New Obour City, and 6th of October City, in addition to areas such as Abbassia, 10th of Ramadan City, and Al Azhar. It offers a diverse range of units tailored to various segments seeking upscale housing or secure investment opportunities in carefully selected strategic locations.
The establishment of Memaar Al Ashraf Developments dates back to 1980, while the family’s expertise in construction and building extends to 1940. This extensive legacy has given the company a rare accumulated heritage, making it one of the oldest entities operating in the real estate market.
The company began its journey by constructing residential buildings and standalone villas before gradually expanding to include integrated commercial and administrative developments.
The company has distinguished itself through a unique approach focused on revitalizing historic districts such as Abbassia and the Al Azhar area while simultaneously expanding into new cities. It has consistently selected locations with high population density, strengthening customer trust over decades.
The company has also obtained 3 ISO certifications in quality, management, and occupational safety, reflecting its commitment to international standards throughout all execution stages.
The company’s activities are not limited solely to real estate development, as it has also entered the fuel station sector through a major investment partnership. According to several reports, the company’s capital amounts to approximately EGP 100 million, while according to statements by the Chairman, the company owns a land portfolio of nearly 1 million sqm.
As part of its expansion strategy, the company launched its new brand identity, Al Ashraaf Developments, aiming to attract new customer segments and keep pace with the rapid changes in the Egyptian real estate market, with a particular focus on projects in Obour City and New Obour City as key pillars of its expansion plan.
Memaar Al Ashraf is managed by a distinguished group of engineering and administrative professionals with decades of experience in construction and development.
The leadership structure is based on an efficient distribution of roles that ensures smooth operations while implementing the latest governance systems, a strategy that has resulted in the company obtaining international quality certifications. The management team includes:
This team adopts a management philosophy based on the principle of total quality, where management responsibilities do not end at the construction stage but extend to after-sales services, maintenance, and facility management. This approach has contributed to maintaining the long-term investment value of the company’s projects.
The philosophy of Memaar Al Ashraf revolves around balancing the preservation of the historical character of heritage areas while delivering contemporary designs that meet market needs. The company pays special attention to studying each location before development to ensure that every project aligns with the surrounding environment.
On the other hand, the company collaborates with elite consultants and designers to execute projects that combine aesthetic and functional value while maintaining strict adherence to delivery schedules and agreed technical specifications.
The company aspires to become the benchmark model for combining the charm of history with the modernity of the future within the Egyptian market by delivering residential and commercial solutions that redefine the concept of living in both historic districts and new cities, while fully adhering to sustainability and international quality standards by 2030.
Memaar Al Ashraf has strengthened its position through a range of strategic partnerships that have expanded its activities both within and beyond the real estate sector:
For inquiries about new investment partnerships with Memaar Al Ashraf, you can contact the Memaar Al Ashraf hotline at +201118183030 to receive detailed information from the sales team.
The company’s portfolio includes a diverse range of residential, commercial, and entertainment projects distributed across East and West Cairo, as well as historic districts. The following table highlights the company’s most prominent developments:
| Project | Location | Type | Status |
|---|---|---|---|
| Jazzab Plaza New Obour | New Obour City | Commercial / Entertainment | Under Construction |
| Quest City Obour | Obour City | Commercial / Administrative / Medical | Under Construction |
| The Core Mall | Fifth Settlement | Commercial / Administrative / Medical | Under Construction |
| Serenity | Obour City | Residential | Under Construction |
| Reveal | Obour City | Residential | Under Construction |
| Rakan Mall | New Obour City | Commercial | Under Construction |
| Abbassia Projects | Abbassia | Residential / Administrative / Medical | Delivered |
| 10th of Ramadan Projects | 10th of Ramadan City | Residential | Delivered |
| Al Azhar and Downtown Projects | Al Azhar and Downtown Cairo | Residential / Commercial | Delivered |
| 6th of October and Sheikh Zayed Projects | West Cairo | Residential | Under Construction |
| OLA Energy Fuel Stations | Multiple Locations | Commercial / Service | Operational |
This portfolio reflects remarkable geographic and sectoral diversity, as the company balances entertainment and commercial developments in East Cairo with residential projects in historic districts. Its presence has also expanded westward to 6th of October City and Sheikh Zayed City, demonstrating its ability to handle various development models based on the unique nature of each location.
Below, we review the company’s most prominent projects featured on our website, categorized according to their geographical location along with their key details.
The Core Mall is located in the heart of Fifth Settlement, on the axis separating South Lotus and New Lotus. The project offers an integrated concept serving commercial, administrative, and medical activities across an area of 3,500 sqm. Unit sizes range from 39 to 133 sqm, with prices starting from EGP 4,413,630 under a payment plan beginning with a 15% down payment and installments extending up to 6 years. The mall also features panoramic views, giving it a distinctive presence among New Cairo developments.
Quest City Obour is considered one of the most prominent smart city developments in East Cairo. The project is strategically located at Ahmed Orabi Square in the heart of Obour City, spanning an area of 13 feddans and comprising 586 commercial, administrative, and medical units. Unit prices start from EGP 6,900,000 with a 20% down payment and installment plans extending up to 5 years. The project features a streamlined design that ensures natural ventilation and extensive green spaces and recreational areas.
Jazzab Plaza New Obour represents the first phase of Jazzab City and the first fully integrated commercial, entertainment, administrative, and medical mall in New Obour City. It is located on the 100 Road and Seventy Street, near Al Karama District and Al Majd District. The project offers units with various spaces suitable for different commercial activities, making it a flexible investment opportunity in a promising area.
For inquiries about the latest prices and to schedule a site visit for any of Memaar Al Ashraf’s projects, you can contact the Memaar Al Ashraf sales number at +201118183030.
Investment appeal factors within the company’s portfolio are numerous and can be summarized as follows:
To obtain the latest information about Memaar Al Ashraf Developments’ projects, you can contact the specialized sales team to inquire about prices, schedule site visits, and learn more about the payment plans available for each project. Call now:
(Available daily from 10:00 AM to 10:00 PM)
The Memaar Al Ashraf sales team provides free real estate consultations, including analyzing customer needs and recommending the most suitable project from the company’s portfolio, in addition to arranging on-site inspections of available units and presenting all financing and payment alternatives.
Memaar Al Ashraf Developments combines a decades-long legacy in the Egyptian market with a diversified portfolio that balances historic districts and fourth-generation cities, along with flexible payment plans that cater to various customer segments.
For inquiries about the latest prices, available unit sizes, and installment schedules, you can contact the Memaar Al Ashraf sales number at +201118183030 to receive a comprehensive real estate consultation and arrange on-site unit inspections.
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