Madinet Masr development

Madinet Masr for Housing & Development (MMHD), formerly known as Madinet Nasr for Housing and Development (MNHD), is one of Egypt’s longest-standing real estate developers. Founded in 1959 by Eng. Mohamed Hazem Barakat and listed on the Egyptian Stock Exchange since 1996 under the ticker MASR.CA, the company has delivered over 22 projects and sold more than 20,636 units across residential, commercial, and mixed-use developments. Under the leadership of President & CEO Eng. Abdallah Sallam, Madinet Masr recorded EGP 52.6 billion in new sales during FY 2025, cementing its position as one of the most financially robust developers in the Egyptian market.

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About Madinet Masr for Housing & Development

Madinet Masr for Housing & Development was originally established in 1959 as a public-sector company tasked with developing Nasr City, one of Cairo’s largest urban districts spanning over 40 million sqm. Over the following decades, the company transformed vast stretches of undeveloped land into thriving residential neighborhoods, government buildings, and civic landmarks, including the iconic Unknown Soldiers Monument completed in 1975.

A pivotal transformation came in 2006 when BPE Partners acquired an 88.3% stake in the company, bringing fresh capital, international expertise, and a new strategic direction. This acquisition paved the way for Madinet Masr’s transition from a traditional housing developer into a creator of fully integrated, master-planned communities designed to serve both mid-market and upper-segment buyers across Greater Cairo.

In 2023, the company officially rebranded from “Madinet Nasr” to “Madinet Masr,” signaling a broader geographic vision that extends beyond Cairo’s eastern corridor to encompass projects across Egypt and internationally. The rebranding coincided with the launch of Innovation Labs, a subsidiary dedicated to pioneering fintech and proptech solutions for the real estate industry, and the company achieved record contractual sales of EGP 32.95 billion that same year.

With a current landbank of 12.8 million sqm, a workforce of over 450 professionals, and plans to house approximately 32,000 families across its flagship developments, Madinet Masr continues to set benchmarks in sustainable urban development while maintaining its commitment to on-time delivery and architectural excellence.

The company’s governance reflects its institutional character, with a board that includes Chairman Hazem Barakat, directors Aladdin Saba, Ahmed Omar, Mona Osman, Mostafa Al Anwar, and Mushira El-Maghrabi, among others. The executive leadership team, headed by CEO Abdallah Sallam, includes Salah Katamish as Senior Vice President of Strategy & Investments, Ahmed El-Azab as SVP Finance, Mohamed Lashien as SVP Product Development, and Dena Habib as VP Corporate Relations, bringing together deep real estate expertise with financial and strategic acumen.

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Madinet Masr’s Development Philosophy

What distinguishes Madinet Masr from its competitors is a design philosophy rooted in creating self-contained cities rather than isolated compounds. Each of the company’s flagship projects functions as a complete urban ecosystem, integrating residential zones with commercial districts, educational institutions, healthcare facilities, and leisure amenities within a single master plan. This approach ensures that residents can access everything they need without leaving their community, while also driving long-term property value appreciation.

The company consistently partners with internationally renowned consultancies to execute its vision. The British firm Benoy, celebrated globally as the master planner behind Formula One racetracks, designed the master plans for both Sarai and Taj City, drawing inspiration from ancient Egyptian heritage while applying cutting-edge urban planning principles. Belgian design house DDS & Partners also collaborated on Taj City’s architectural framework, ensuring that each phase carries its own distinct character and identity.

Environmental consciousness runs through every Madinet Masr development, with the company routinely dedicating 80% or more of each project’s total area to green spaces, artificial lakes, and landscaped gardens. This commitment to open spaces not only enhances quality of life but also reflects a forward-thinking approach to sustainable development that aligns with Egypt’s national urbanization strategy.

The company’s corporate values — articulated through the acronym GROWTH (Giving, Resilience, Ownership, Wow, Trust, Humble) — inform every decision from site selection to post-delivery community management. Its stated vision is to become the leading real estate developer in Egypt by building sustainable communities that foster growth and create meaningful living experiences for all generations, while its mission centers on being the brand of choice for customers through sustainability, flexibility, and quality at every step.

Partnerships, Awards & Innovation

Madinet Masr has built a network of strategic partnerships that extend well beyond traditional real estate development. In the education sector, the company partnered with CIRA Education through its subsidiaries AlAhly CIRA and Eduhive to integrate high-quality educational facilities within its communities. A collaboration with Blue Ribbon further strengthens the hospitality and lifestyle offerings across its developments.

On the social responsibility front, Madinet Masr became the first real estate developer in Egypt to partner with the Baheya Foundation in February 2026, supporting the construction of a new early detection and breast cancer treatment facility in the Fifth Settlement, New Cairo, as part of the company’s CSR strategy branded “Cultivating Communities.”

In finance and innovation, the company partnered with Beltone to offer home-finishing financing solutions, while its subsidiary Innovation Labs launched three groundbreaking products. Touba is an innovative payment plan that divides the purchase price into smaller investment units, allowing buyers to build their home financially over up to 10 years. SAFE, a fractional ownership platform licensed by Egypt’s Financial Regulatory Authority as a real estate investment fund in February 2026, enables investors to purchase shares in high-demand properties and earn monthly rental income without full ownership burdens. Theqa eliminates the need for maintenance deposits for up to 20 years, a first-of-its-kind solution in the Egyptian market.

Eng. Abdallah Sallam, the company’s President & CEO, was recognized as one of the “Most Impactful Real Estate Leaders” in 2025, while the company itself received multiple awards from prestigious institutions for its pioneering impact on the Egyptian real estate market. The company also established Doors, a dedicated sales and project management arm founded in mid-2024, and Finishing Solutions, a subsidiary offering integrated interior finishing services to homebuyers across all Madinet Masr communities. Most of these entities launched throughout 2025 and are expected to reach full operational capacity in 2026, reflecting the company’s strategy of vertical integration across the entire property value chain.

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Madinet Masr Track Record

Across more than six decades, Madinet Masr has built a diversified portfolio that spans residential, commercial, hospitality, and mixed-use developments, concentrated primarily in East Cairo with recent expansion into Upper Egypt and international markets. The following table summarizes the company’s major developments:

The company’s geographic diversification continued in 2025 with the announcement of international expansion plans, including the City Dom project in Saudi Arabia spanning 260,000 sqm, a pilot co-development venture in Canada with an initial investment of USD 5 million, and the establishment of Cities of the World, a UAE-based entity created to manage the company’s international operations.

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Madinet Masr Projects on Our Website

Sarai Compound — New Cairo

Sarai Compound New Cairo stands as one of the most ambitious residential developments in Egypt, spanning 1,250 feddans along Al Amal Road adjacent to Madinaty. The project’s master plan, designed by Benoy, features a 50,000 sqm turquoise crystal lagoon stretching the entire length of the community, alongside extensive green spaces covering approximately 80% of the total area. Sarai offers a wide range of residential options, from apartments and duplexes to townhouses, S-Villas, and standalone villas, with prices starting from EGP 4,520,924 and flexible payment plans featuring 0% down payment with installments extending up to 12 years. The development includes multiple distinct phases such as Elm Tree Park, ESSE Residence, Sheya, Elan, Club Views, RAI, Varana, Cavana, Croons, and Eastwave, each with its own architectural identity and lifestyle offering.

Taj City Compound — New Cairo

Taj City Compound occupies a prime 900-feddan site on Suez Road at the intersection with the Ring Road, placing it just five minutes from Cairo International Airport and ten minutes from Heliopolis and Nasr City. Designed by DDS & Partners and Benoy, the project is divided into 10 distinct phases, including Origami Golf, Origami, Clubside, Elect Villas, Taj Ville, and Shalya Lake Park, each with European-inspired architecture and a unique design theme. The compound features apartments, studios, duplexes, townhouses, and luxury villas, alongside an integrated commercial district called Tajed and the Shark Tank Business Park. Payment plans start with 5% down payment and installments over 8 years.

The Butterfly Compound — Mostakbal City

The Butterfly Compound in Mostakbal City covers 238 feddans directly on Al Amal Axis, in front of Sarai Compound. The project features European-inspired design with an Egyptian spirit, dedicating 80% of its total area to green spaces, artificial lakes, and landscaping. Units range from apartments starting at 82 sqm to villas, with prices starting from EGP 18,000,000 for villas. The compound offers comprehensive amenities including first aid teams, restaurants, cafes, commercial centers, and full maintenance services.

Talala — New Heliopolis

Talala is Madinet Masr’s latest mega-project, launched in August 2025 in the heart of New Heliopolis City with total investments of EGP 90 billion and estimated sales of EGP 202 billion. The development spans 491.41 feddans across two phases, with Phase One delivering 4,174 fully finished units including standalone villas (180–287 sqm), townhouses (170–175 sqm), S-Villas (215–245 sqm), and apartments (35–170 sqm). Located near Cairo–Suez Road and adjacent to New Giza and SODIC, Talala also includes administrative offices, retail spaces, a clubhouse, and an on-site university. Prices start from EGP 3,112,354 with a 5% down payment and installments up to 10 years.

Additional Developments

Zahw in Assiut marks Madinet Masr’s first venture into Upper Egypt, extending the company’s geographic footprint beyond the Greater Cairo region. Kinda in New Cairo is a 27-acre residential compound with integrated services, also housing The Hoft commercial mall. Older delivered projects such as Taj Sultan, Taj Gardens, Primera, and Park Residence remain testaments to the company’s consistent delivery record spanning decades.

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Madinet Masr Financial Performance

As a publicly listed company on the Egyptian Stock Exchange, Madinet Masr maintains a level of financial transparency rare among Egyptian real estate developers. The company’s recent performance figures demonstrate consistent year-over-year growth across all key metrics:

The 38.4% year-over-year revenue growth in FY 2025, combined with a gross profit margin of 60%, reflects both strong demand for the company’s products and disciplined execution of its construction program. The majority of CAPEX was directed toward Taj City and Sarai, alongside continued investments in Talala and other ongoing developments.

Madinet Masr Key Milestones

Frequently Asked Questions About Madinet Masr

Who founded Madinet Masr for Housing & Development?

Madinet Masr was founded in 1959 by Eng. Mohamed Hazem Barakat, who continues to serve as Chairman of the Board. The company was originally named Madinet Nasr for Housing and Development and was established to develop the Nasr City district in Cairo, one of the largest urban development projects in Egypt’s history at over 40 million sqm.

Who is the current CEO of Madinet Masr?

Eng. Abdallah Sallam has served as President & CEO since 2021, bringing over 20 years of entrepreneurial experience across multiple industries. Under his leadership, the company rebranded, launched Innovation Labs, and achieved record sales exceeding EGP 52 billion in FY 2025.

Where are Madinet Masr’s projects located?

The company’s developments are concentrated in East Cairo, primarily in New Cairo (Taj City, Sarai, Kinda), Mostakbal City (The Butterfly), and New Heliopolis (Talala). The company has also expanded to Assiut with Zahw and announced international projects in Saudi Arabia and Canada.

What are the payment plans available for Madinet Masr projects?

Payment plans vary by project but generally offer significant flexibility, with some developments like Sarai featuring 0% down payment options with installments extending up to 12 years. Taj City offers plans starting from 5% down with up to 8 years of installments, while Talala provides 5% down payment with installments over 10 years.

Is Madinet Masr a reliable developer?

As a publicly listed company on the Egyptian Stock Exchange since 1996 with over 66 years of operational history, Madinet Masr is among the most established and transparent developers in Egypt. The company has delivered over 20,636 units and maintains a strong financial position with EGP 5.6 billion in net cash.

What is the starting price for Madinet Masr units?

Prices vary by project and unit type. Apartment prices at Talala start from approximately EGP 3,112,354, Sarai apartments start from approximately EGP 4,520,924, and Taj City units are available from approximately EGP 2,100,000 depending on the phase and unit type selected.

Does Madinet Masr deliver units on time?

The company maintains a strong delivery track record, having accelerated its construction CAPEX to EGP 8 billion in FY 2025 — a 21% increase over the previous year. Multiple phases across Taj City and Sarai have already been delivered, with ready-to-move-in units available in select phases.

Get in Touch to Learn More About Madinet Masr Projects

With a legacy spanning over six decades, a publicly listed profile ensuring financial transparency, and a portfolio that includes some of East Cairo’s most iconic developments, Madinet Masr for Housing & Development offers a rare combination of reliability and innovation in Egypt’s real estate market. Whether you are looking for a family home in Sarai, an investment opportunity in Taj City, or early access to the latest launch in Talala, our team at Real Estate Capsule can guide you through all available options, latest prices, and exclusive payment plans tailored to your needs.

Contact us now for a free consultation on the best Madinet Masr project for you