Hometown Developments is an Egyptian real estate company that has successfully secured a prominent position among residential and commercial developers in record time since its establishment in 2017 by Engineer Diaa El-Din Farag Khalil.
Today, the company boasts a portfolio of six major projects in the New Administrative Capital, in addition to an extensive residential portfolio in New Cairo’s Fifth Settlement.
The company began with small-scale residential projects in New Cairo, before expanding into commercial malls and administrative buildings distinguished by unique architectural designs. Its portfolio now includes residential, commercial, administrative, and medical units, with prices starting from EGP 2,300,000 and varying according to unit type and location.
About Hometown Developments
Hometown Developments is an Egyptian company launched in October 2017 under the leadership of Engineer Diaa El-Din Farag Khalil, who built its vision on more than 15 years of experience in contracting and real estate investment. The company began its journey in the heart of Fifth Settlement through a series of premium residential developments.
The company successfully developed more than 30 residential mini compounds in prestigious areas such as Lotus, Andalus, and Beit Al Watan before transferring its expertise to the New Administrative Capital, where it evolved from standalone residential developments into large-scale commercial and administrative projects.
Hometown was among the first developers to invest in the capital’s future, launching a series of malls distinguished by unique architectural concepts.
The company operates across residential, commercial, administrative, and medical real estate development sectors. Its land portfolio has expanded to include strategic locations in Downtown, MU23, and the R8 Residential District in the New Administrative Capital, with announced expansion plans targeting New Zayed and Mostakbal City, reflecting its ability to achieve steady growth.
The company’s success is built on commitment to delivery schedules, high-quality finishing standards, and carefully selected locations that ensure strong investment returns, making it a preferred choice for a large segment of investors.
Hometown Board of Directors
The Board of Directors of Hometown Developments is led by Engineer Diaa El-Din Farag Khalil, the founder and Chairman. Born in 1973, he graduated from the Faculty of Civil Engineering at Cairo University and holds a master’s degree from the University of California, USA.
He possesses more than 15 years of engineering and managerial experience, during which he supervised the implementation of dozens of projects before establishing Hometown.
His management philosophy is recognized for its bold yet well-calculated investment decisions and an uncompromising focus on quality. The founder also serves as Chairman of Devcon Construction and 5 Prop Facility Management, in addition to being a founding partner in Main Marks Developments, providing Hometown with an integrated ecosystem encompassing construction, development, and asset management under unified leadership.
Key Executives Within Hometown Developments’ Organizational Structure
- Engineer Diaa El-Din Farag Khalil: Founder and Chairman, and the architect of the company’s strategic vision.
- Engineering and Development Division: Comprises a select group of consultants overseeing design and execution according to international standards.
- Sales and Marketing Division: A specialized team dedicated to market research to deliver products that meet all client requirements.
- Mr. Mohamed Saqr: Chief Financial Officer of the company, a certified management accountant who previously served as Operations and Finance Manager at City Stars Egypt and worked at Eureka Kuwait.
The company’s management follows a philosophy based on centralized planning and decentralized execution, with a strong emphasis on creativity. The Board believes that investing in human capital is the cornerstone of success.
Management is also committed to governance and transparency principles in dealing with partners and investors, reinforcing the company’s credibility among clients and investors.
Hometown’s Real Estate Development Philosophy
Hometown Developments embraces a unique development concept known as the “360 Chemistry” philosophy, which intelligently combines innovative architecture, lush nature, and authentic experiences under one roof.
The goal is to create destinations where visitors feel a sense of familiarity, as if they have returned “home,” distinguishing the company from the traditional model focused solely on constructing units.
This approach is reflected in its unconventional designs, such as the wave-inspired design of Zaha Park and the classic French architectural style of Lafayette Mall.
The company collaborates with elite consultants and architectural designers to execute its projects while maintaining strict adherence to delivery schedules and construction quality, further strengthening customer confidence in its brand.
Hometown Developments’ Vision
Hometown Developments aims to become the most innovative and credible real estate developer in Egypt and the Middle East by 2030, by transforming development from merely constructing units into creating integrated urban communities and commercial projects that serve as architectural landmarks, while integrating modern technology, contemporary designs, and sustainability standards into every aspect of construction.
Objectives of Hometown Developments
- Leadership: Reaching the top ranks among real estate developers in the New Administrative Capital and New Cairo.
- Architectural Innovation: Delivering designs inspired by global architectural styles that add aesthetic value to new cities.
- Maximum Return on Investment: Conducting thorough market studies to offer units that generate the highest investment returns for clients.
- Strict Commitment to Timelines: Delivering projects on schedule and according to agreed specifications.
- Customer Service Development: Providing after-sales services and facility management at professional standards to ensure residents’ comfort.
- Geographical Expansion: Developing projects in new cities and governorates to meet the needs of the Egyptian market, starting with New Zayed and Mostakbal City.
Hometown’s Strategic Partnerships
Hometown Developments has built a network of partnerships with major entities to ensure the quality of its projects and their management after delivery. Key partnerships include:
- Elite Architectural Consultants: Design and execution partners ensuring projects are delivered with world-class architectural standards.
- New Urban Communities Authority: A partnership that contributed to the execution of several major projects within new cities in accordance with official regulations.
- 5 Prop Facility Management: The group’s specialized facility management arm, responsible for managing Lafayette, Zaha Park, and Udora projects to ensure sustainable service quality.
- Hassan Allam Asset Management: Hometown contracted the company to manage Lafayette Mall and Zaha Park Mall in the New Administrative Capital, ensuring the preservation of these projects’ value as long-term real estate assets after operation.
For inquiries regarding new investment partnerships with Hometown Developments, you can contact the Hometown hotline at +201118183030 to receive detailed information from the sales team.
Hometown’s Portfolio of Projects
The portfolio of Hometown Developments showcases a diverse mix of commercial, entertainment, and residential developments. Below are some of its most prominent completed and ongoing projects:
| Project |
Location |
Type |
Area |
Status |
| Lafayette Mall |
Downtown, New Administrative Capital |
Commercial |
25,000 sqm |
Under Development |
| Lafayette Village Mall |
Downtown, New Administrative Capital |
Commercial & Entertainment |
Phase One Expansion |
Under Construction |
| Udora Mall |
Downtown, New Administrative Capital |
Commercial (Restaurants & Cafés) |
10,500 sqm |
Under Construction |
| Zaha Park Mall |
MU23 District, New Administrative Capital |
Commercial, Administrative & Medical |
7,200 sqm |
Partially Operational |
| Canyon 8 Compound |
R8 District, New Administrative Capital |
Residential |
25 feddans |
Under Construction |
| Home Residence Compound |
Fifth and Sixth Settlement |
Residential (Mini Compound) |
Multiple Buildings |
Partial and Immediate Delivery |
The company’s portfolio clearly demonstrates its evolution from residential developments in East Cairo to establishing a strong presence in the commercial sector within the New Administrative Capital, creating a diversified portfolio that combines commercial, administrative, medical, and residential projects.
Hometown Projects on Our Website
Hometown Projects in the New Administrative Capital
Canyon 8 Compound is the company’s latest residential development, strategically located in the heart of the R8 District on an area of 25 feddans, with buildings occupying only 20% of the total land area. Inspired by the concept of a valley, the project features studios, apartments, townhouses, twin houses, and standalone villas.
Prices start from EGP 2,300,000 and reach up to EGP 16,900,000, with a 10% down payment and installment plans extending up to 10 years.
Lafayette Mall is the flagship commercial development in Downtown and is considered the first fully commercial mall in the area. Designed in a classic French architectural style and enjoying a strategic location directly opposite Al Masa Hotel, the mall extends over an area of 25,000 sqm, offering units starting from 34 sqm.
The payment system starts with a 5% down payment and installment periods of up to 9 years, making it a premier shopping and entertainment destination with high visitor traffic.
Zaha Park Mall is the company’s first project in the New Administrative Capital and the first mall launched in the vibrant MU23 District. Featuring a unique wave-inspired design, the project includes commercial, administrative, and medical units across an area of 7,200 sqm, with unit sizes starting from 12 sqm and reaching up to 81 sqm.
The down payment starts from 5%, and the project has already been partially delivered and is currently partially operational.
Hometown Projects in the Sixth Settlement
Home Residence Compound in the Sixth Settlement represents the continuation of the company’s residential journey in East Cairo, near major thoroughfares such as South 90 Street and the American University.
The development consists of a series of residential buildings featuring both classic and contemporary designs, offering apartments and duplexes with areas starting from 39 sqm and reaching up to 227 sqm. Prices start from EGP 3,700,000, with down payments starting from only 3% and installment plans extending up to 12 years.
For inquiries about the latest prices and to book a site visit for any of Hometown Developments’ projects, you can contact the Hometown sales team at +201118183030.
Advantages of Investing in Hometown Projects
- Flexible Payment Plans: Down payments start from only 3%, with installment periods extending up to 12 years across various projects.
- Diverse Portfolio: Residential, commercial, administrative, and medical units allow investors to choose the most suitable property type according to their budget and investment objectives.
- Professional Post-Sales Management: Partnerships with Hassan Allam Asset Management and the company’s 5 Prop arm help preserve unit value and maximize long-term returns.
- Proven Operational Track Record: The partial delivery and operation of Zaha Park provide investors with tangible evidence of the company’s ability to fulfill its commitments.
- Strategic Locations: Projects are concentrated in the most prominent districts of the New Administrative Capital, including Downtown, MU23, and R8, all characterized by high population density and strong commercial activity.
To obtain the latest information about Hometown Developments’ projects, you can contact the specialized sales team to inquire about prices, book property viewings, and learn more about the available payment plans in the New Administrative Capital and New Cairo. Call now:
(Available daily from 10:00 AM to 10:00 PM)
Hometown’s sales team provides a complimentary real estate consultation that includes analyzing the client’s needs and recommending the most suitable project, in addition to arranging on-site visits for available units and presenting all available financing and payment alternatives.
Why Choose Hometown Projects ?
Hometown Developments combines an extensive residential track record in East Cairo with a strong presence in the commercial sector of the New Administrative Capital, supported by asset management partnerships with leading entities that preserve and enhance investment value.
For inquiries about the latest prices, available unit sizes, and installment schedules, you can contact the Hometown sales team at: +201118183030 and receive a comprehensive real estate consultation along with on-site property viewings.
