El Batal Developments is one of the most established real estate names in the Egyptian market, having built its reputation over a journey that spans nearly five decades since it launched in 1978 under the leadership of Engineer Samir Doss, before evolving into the Rock Developments brand it carries today. The company is currently led by Engineer Adel Samir Doss, Chairman of the Board, who grew its track record to more than 1,000 delivered residential and commercial units, with a portfolio that stretches across New Cairo, 6th of October, and Sheraton, reaching the New Administrative Capital and Ain Sokhna. The company offers its units through flexible payment plans and prices starting from around EGP 3.6 million, catering to a wide range of homebuyers and investors.
El Batal Developments was founded in 1978 as an independent contracting company under the name “El Batal for Housing and Construction,” before expanding institutionally in 2002 to become “El Batal Group for Real Estate Development,” then moving in its most recent phase to the Rock Developments identity that reflects its philosophy of solid, rock-like construction. The company delivered its earliest projects in the Ain Shams area in the late 1970s, followed by developments in New Nozha and the Sheraton district in Heliopolis, where it built more than 60 residential and commercial buildings that cemented its strong presence in that area.
The year 2016 marked a strategic turning point with the launch of the “ROCK” series, which introduced world-class architectural concepts inspired by Italian and Asian styles, expanding the company’s work from standalone residential projects to fully integrated urban communities and large commercial and administrative developments. The ROCK series became the company’s most prominent face, as each project carried a distinctive architectural character reflecting a different global culture, from Italian classicism to the English style, giving its portfolio a clear diversity that appeals to different segments of clients. Its project map extended fromNew Cairo and
6th of October to Obour City, reaching the
New Administrative Capital and Ain Sokhna as part of an ambitious expansion plan.
On the financial side, and according to the company’s press statements, its investment in the Rock Yard project in Sheraton alone exceeded EGP 5 billion, reflecting its ability to inject substantial capital to complete its expansions, alongside its steady commitment to delivery schedules and execution quality that earned its clients’ trust over decades. The company operates across residential, commercial, and administrative real estate development as well as contracting, relying on accumulated engineering expertise and a vision that blends authenticity with a contemporary character.
The board of El Batal (Rock Developments) is chaired by Engineer Adel Samir Doss, who took over the leadership of the company from his father, the founder, and successfully transformed it from a family contracting entity into an institutional real estate developer that competes with major companies in Egypt and the region. Engineer Adel leads the company with more than three decades of experience in the construction sector, reinforced by his study of building regulations in Canada and obtaining a license to execute high-rise buildings there, which is reflected in the global character and Canadian expertise embraced by the company’s projects.
The company’s management structure includes a select group of engineering and administrative talents, most notably:
The company’s leadership embraces a “solid as a rock” building philosophy inspired by the ROCK name, with a clear focus on generational continuity, commitment to international quality standards, and full transparency with clients, which has cemented its reputation as an entity that honors its contractual and time commitments. This blend between the founding generation and the generation currently leading the company reflects continuity of vision and the accumulation of engineering experience within the entity over successive decades.
El Batal (Rock Developments) distinguishes itself through its ability to merge global architectural cultures with the Egyptian identity, drawing its designs from multiple styles such as Italian, English, and Asian to deliver a real estate product that differs from the prevailing conventional pattern. The company relies on the latest sustainable construction techniques in executing its projects, alongside engaging a select group of engineering and consulting offices and design firms, ensuring construction quality and adherence to delivery timelines. The company also balances aesthetic appeal with investment value, carefully selecting prime locations close to main axes and services that support the growth of a unit’s value over time.
El Batal aims to be the most trusted and innovative real estate developer in Egypt by delivering projects that blend a global architectural character with the actual needs of the Egyptian client, while continuing its leadership of the East Cairo market and expanding into the new smart cities under the umbrella of the “ROCK” concept that embodies strength, sustainability, and beauty.
El Batal (Rock Developments) has relied on a network of partnerships and alliances that contributed to elevating the quality of its projects throughout its journey, spanning several areas:
To inquire about new partnership and investment opportunities with the company, you can get in touch through the El Batal hotline
+201118183030 to obtain detailed information from the sales team.
El Batal (Rock Developments) owns a diverse portfolio of residential, commercial, and administrative projects distributed across several cities, and the following table outlines its most prominent current projects:
| Project | Location | Type | Area | Status |
| Rock Vera | Fifth Settlement, New Cairo | Residential | About 10 acres | Delivered |
| Rock Yard Sheraton | Sheraton, Heliopolis | Residential | 23,000 sqm | Delivered |
| Rock Gold Mall | Fifth Settlement, New Cairo | Commercial, administrative & medical | 40,000 sqm | Available for sale |
| Rock Eden | 6th of October | Residential | 34 acres | Delivered |
| Rock Capital | New Administrative Capital | Residential & commercial | — | Under development |
| Rock White Capital | New Administrative Capital | Residential | — | Under development (delivery 2027) |
This diversity reflects El Batal’s ability to operate across the residential, commercial, and administrative sectors simultaneously, and the spread of its projects between the heart of New Cairo and the new-generation cities, alongside an older record that extends from the late 1970s and includes a number of residential complexes in areas such as Ain Shams, Nozha, and Sheraton.
Our website provides detailed coverage of the most prominent projects of El Batal (Rock Developments), and the following is an overview of each project according to its location:
Rock Vera Compound is located in the Fifth Settlement, a residential compound inspired by classical Italian architecture that transports its residents to the atmosphere of the city of Verona with its paved streets and fine artistic details. Its units vary between apartments and penthouses with areas ranging from 153 to 238 square meters, with ready-to-move units available to suit those seeking immediate occupancy.
Rock Vera Compound, Fifth Settlement
As for Rock Gold Mall, it is the first mall specialized in gold and jewelry in Egypt, located in the heart of the Fifth Settlement within the Golden Square on the Mohamed Bin Zayed axis. The project combines commercial, administrative, and medical activities, with administrative unit prices starting from around EGP 3,600,000 and commercial units from around EGP 4,200,000, making it an attractive opportunity for investors seeking strong returns in a vibrant location.
Rock Yard Sheraton stands as one of the company’s most prominent residential projects in the Sheraton district of Heliopolis, with a design inspired by the classic English style with refined contemporary touches. The project offers an integrated residential community surrounded by green spaces and artificial lakes, with units ranging in area between 122 and 180 square meters and prices starting from around EGP 5,500,000 for semi-finished units, with its proximity to Cairo International Airport, City Center Almaza, and Nasr Road. It also includes a range of services and facilities within its gates that make it an integrated community meeting the daily needs of its residents.
Rock Eden Compound presents a model of an integrated residential community in 6th of October City near Zewail City and the Trees district, where green spaces and artificial lakes spread out and recreational and sporting services are available for all family members. Its units vary between apartments, i-villas, and townhouses with areas starting from 160 square meters, with ready-to-move units available that make it a practical choice for families. Its location near the main axes provides easy access to the heart of October City and the surrounding service areas.
Rock Eden Compound, 6th of October
To inquire about the latest prices of these projects and to book a viewing, you can contact the El Batal sales number
+201118183030 to obtain updated details.
El Batal’s projects offer a set of advantages that make them an attractive destination for living and investment, most notably:
The El Batal sales team is keen to provide an integrated real estate consultation that helps the client choose the most suitable unit for their needs and budget, from presenting project details and payment plans to completing the booking procedures. To obtain the latest prices and available unit details, you can get in touch directly through the following channels:
El Batal sales number:
+201118183030
Available daily from 10 AM to 10 PM
El Batal hotline:
+201118183030
Available daily from 10 AM to 10 PM
The specialized team responds to all inquiries related to the various projects and arranges site viewings, ensuring a clear and reliable purchasing experience for every client.
El Batal (Rock Developments) combines a legacy spanning nearly five decades with a modern building philosophy that keeps pace with international standards, which makes its projects a trusted choice for those seeking a home or an investment opportunity. Between the diversity of locations, the flexibility of payment plans, and the availability of ready-to-move units, the company offers an integrated real estate system worth studying before making a purchase decision. Thanks to the diversity of its portfolio across residential, commercial, and administrative sectors, it gives the client a wide choice whether the goal is family living or building an income-generating investment portfolio. To book or inquire for more details, you can contact the El Batal sales number
+201118183030.
