People & Places Developments is one of the fastest-rising real estate entities in the Egyptian market, founded in 2022 by a group of seasoned developers from the El Assal family to deliver premium residential and coastal projects with a modern European character that blends luxury with the needs of the local market.
The company made its first mark through its flagship project, The Med, in the Ras El Hekma area of the North Coast, spanning 307 acres, a project that quickly placed it among the leading developers in the coastal region despite the recency of its launch as an independent brand.
People & Places embraces a philosophy that merges sustainability and clean energy with flexible payment plans suited to young buyers and investors, and it is currently expanding beyond the coast toward New Zayed and New Cairo, with prices starting at around EGP 8,000,000 and scaling up according to unit type and location.
People & Places Developments was established in 2022 by a group of founders with long experience in the Egyptian real estate industry, namely Khaled El Assal, Mohamed Khaled El Assal, Karim Khaled El Assal, and Nabil Amasha, combining deep expertise in community development with a youthful vision for designing unconventional real estate products.
The company operates in the development of integrated urban communities with a primary focus on luxury coastal destinations, alongside a clear orientation toward embedding hospitality and hotel components within its projects, moving beyond residential units to create a complete living experience that blends accommodation with leisure and refined hotel services.
According to a report published by Daily News Egypt, the company holds a land bank of nearly 2 million square meters and a total investment portfolio exceeding EGP 110 billion, encompassing both The Med and Hills of One, which reflects its strong execution and financial capacity despite its recent establishment.
The company adopts sustainability and clean-energy concepts in planning its projects, which has reinforced client confidence at a notable pace and driven it to expand its land portfolio into new geographic areas in response to growing demand for its innovative products.
The board of People & Places is led by a group of prominent names in the Egyptian real estate sector, relying in its management on a blend of accumulated experience in steering large projects and an innovative vision that keeps pace with the aspirations of a new generation of clients.
Key founders and board members:
Management adopts a philosophy grounded in innovation and comprehensive quality, with ongoing collaboration with leading international design firms to ensure a real estate product worthy of the founders’ name and the company’s standing in the market.
People & Places stands out with an approach that places the human and the place at the heart of every project, building smart urban communities that embrace nature rather than crowd it, relying on low-density European designs and open spaces, alongside its commitment to on-time delivery through contracts with major construction and consultancy firms.
The company aspires to become the preferred real estate developer for those seeking an exceptional living experience that blends nature and luxury, by creating integrated urban communities built on the latest sustainable technologies and contributing to shaping the future of coastal urbanism in Egypt.
People & Places has relied on a strong network of international and local partnerships to elevate the quality of its real estate and hospitality product, and the most notable of these partnerships are as follows:
To inquire about new investment partnership opportunities with People & Places, you can reach out via the People & Places hotline +201118183030 for detailed information from the sales team.
Despite its recent establishment, the company has built a notable track record centered on The Med coastal destination and its varied phases, alongside its expansion toward Greater Cairo. The table below outlines its most prominent projects and phases:
| Project | Location | Type | Area | Status |
|---|---|---|---|---|
| The Med | Ras El Hekma, North Coast | Integrated coastal | 307 acres | Under construction |
| Luma Phase | Within The Med, Ras El Hekma | Chalets and villas | Within project area | Under construction |
| The Waterfall Village | Within The Med, Ras El Hekma | Villas and townhouses | Within project area | Under construction |
| Geo – LA7 Homes | Within The Med, Ras El Hekma | Hospitality and residential | Within project area | Launched |
| Hills of One | New Zayed | Residential | To be announced | Under development |
| New Cairo Project | New Cairo | Residential | To be announced | In planning |
The table reflects the company’s focus on a single major coastal destination from which diverse phases branch out, with the beginning of a measured geographic expansion toward west and east Cairo, balancing summer residence with year-round living.
The Med is the company’s flagship project and its icon in the Ras El Hekma area of the North Coast, where it stretches across 307 acres at kilometer 195 on the Alexandria – Matrouh road, comprising chalets, townhouses, twin houses, and stand-alone villas with views over the sea and the lagoon.
The resort is distinguished by its lavish European designs, wide green spaces, and extended beachfront, alongside two hotels within its phases in collaboration with global hospitality partners, with unit prices starting at around EGP 8,000,000 under a 10% down payment and installments of up to 8 years.
Hills of One in New Zayed is the company’s second major project and its first step beyond the coast, offering an upscale residential community of villas and townhouses amid green spaces and a location close to vital road networks.
The company also plans to launch an integrated residential project in New Cairo that brings its experience of luxury and tranquility to the heart of the capital, with a focus on green spaces and smart services that meet the needs of permanent living.
To inquire about the latest prices and to book a viewing of any of People & Places projects, you can contact the People & Places sales number +201118183030 to obtain price quotes and installment schedules.
For the latest information on People & Places projects, you can contact the specialized sales team to inquire about prices, book viewings, and learn about the payment plans available across The Med units and the company’s other projects.
People & Places sales number: +201118183030 (Available daily from 10 AM to 10 PM)
People & Places hotline: +201118183030 (Available daily from 10 AM to 10 PM)
The People & Places sales team offers a complimentary real estate consultation that includes a quick analysis of the client’s needs and budget, a recommendation of the most suitable phase from the company’s portfolio, on-site viewings of available units, and a presentation of all financing and payment alternatives.
People & Places combines a prime coastal location in Ras El Hekma, global hospitality partnerships that raise unit value, and flexible payment plans suited to a wide range of buyers and investors, making its portfolio an attractive option for anyone seeking a summer home or a promising investment opportunity.
For clients inquiring about the latest prices, available areas, and installment schedules, you can contact the People & Places sales number +201118183030 for a comprehensive real estate consultation and an on-site unit viewing.
