M Plus Mall New Capital by Magna Developments

On the golden frontage of Mohamed Bin Zayed South Axis at the direct gateway of the New Administrative Capital, Magna Developments has launched its commercial and administrative project M Plus Mall New Capital (M Plus | Work & Wonder) with a limited release of only 300 units, featuring a 124-meter glass facade overlooking the Iconic Tower and the Green River.

Prices start from EGP 130,000 per square meter for administrative units and from EGP 250,000 per square meter for retail shops, with a 10% down payment and installments extending up to 10 interest-free years, delivered fully fitted out with Bentley-branded furniture and operated by Madar facility management.

The Story Behind the Name M Plus Mall

Magna Developments chose the name M Plus | Work & Wonder to capture the project’s dual identity. The letter M references both the developer (Magna) and the concept of Modern, while Plus signals an experience that goes beyond the conventional commercial center. The tagline Work & Wonder ties together two pillars:

a professional working environment for tenants and shoppers, paired with a wondrous visual statement embodied by the 14-meter Bastet cat statue installed in front of the building. This transforms the project into both an investment destination and a recognizable tourist landmark in the New Capital.

About M Plus Mall New Capital

M Plus Mall represents a fresh take on mixed-use commercial projects in the New Administrative Capital. Magna Developments designed the mall to function as a true commercial landmark that carries both investment value and cultural significance. By restricting the release to 300 units only within a precisely planned matrix, the developer turns every single unit into a scarce asset within the New Capital’s commercial real estate market.

The architectural design was entrusted to Mohamed Talaat, founder of Mohamed Talaat Architects (MTA) since 1999 and one of Egypt’s most prominent architects, whose portfolio includes Misr Mosque and multiple landmark projects in the New Capital. The design philosophy blends contemporary European elegance with subtle Egyptian heritage cues.

The glass facade extends 124 meters along Mohamed Bin Zayed South Axis, the widest axis on the African continent. The project occupies a double-corner plot: a 43-meter-wide R4 Street on one side and a 2-acre garden on the other.

The building rises as a ground floor plus 9 upper floors on a total plot of 5,200 sqm. Magna distributed activities so that the ground floor and first floor are dedicated to retail units that benefit from maximum foot traffic, while the second through ninth floors are designated for administrative offices overlooking the internal plaza and the Green River.

The building footprint occupies only 30% of the total plot, with the remaining 70% dedicated to a 3,000 sqm plaza, landscape areas, and green spaces in front of the mall.

Magna has contracted Madar Company to manage and operate the administrative floors from the second to the seventh. Madar holds a strong operational record that includes Elsewedy Electric offices, Swan Lake project, and Abu Hashima Group’s office spaces. This partnership grants the M Plus investor a built-in operational guarantee from day one.

Additionally, Magna partnered with not toys, the sculpture specialist firm, to deliver a 14-meter statue of the ancient Egyptian goddess Bastet in front of the mall — the largest of its kind in the New Capital — creating a visual identity that is virtually impossible to replicate and multiplying foot traffic value for every unit inside.

Administrative units are handed over fully finished and furnished with office furniture from the renowned Bentley brand, complete with air conditioning, while retail units receive a finish that accommodates any type of activity and spares the investor the burden of fit-out. This makes M Plus Mall one of the few projects in the New Capital offering Plug & Play units ready for immediate operation without further investment in décor or furniture.

M Plus Mall Quick Facts Table

For bookings and inquiries, the M Plus Mall hotline: ‎+201118183030

M Plus Mall Location in the New Administrative Capital

M Plus Mall occupies one of the most strategic plots within MU12 district at the direct gateway of the New Administrative Capital. This area combines the residential density of the adjacent R2 and R3 neighborhoods with proximity to both the Financial District and the Government District. The result is a daily flow of three customer segments:

residents of the New Capital, employees from the government and corporate sector, and visitors arriving from Greater Cairo. The plot itself enjoys a double-corner position, with a 124-meter facade on Mohamed Bin Zayed South Axis on one side, and frontage on R4 Street plus a 2-acre garden on the other side, granting the units exceptional visibility from every direction.

Landmarks and Areas Near M Plus Mall New Capital

Nearby Malls and Projects in the New Administrative Capital

M Plus Mall sits within a developed commercial belt where several mixed-use projects within minutes serve a similar customer base. The most prominent neighboring projects in the New Administrative Capital include:

• Rio Capital Mall — located in the same MU12 district along Mohamed Bin Zayed Axis, designed by the same architect Mohamed Talaat, and the closest geographic competitor to M Plus Mall with retail and administrative units.
• Evet Mall New Capital — developed by Empire State in MU21 district on the same Mohamed Bin Zayed South Axis, featuring retail and administrative units with extended payment plans.
• Pyramids Mega Mall — one of the largest projects in the New Capital spanning 152 acres by Pyramids Developments, offering wide diversity between retail, administrative, and medical units.
• Taj Tower 2 — situated directly opposite the Iconic Tower by Taj Misr Developments, designed by Medhat El Dora, representing a strong option for investors seeking multi-use towers.
• Grand Square Mall — located in the heart of the Financial and Business District within minutes of M Plus Mall, offering retail, administrative, medical, and hospitality units.
• Darvell Mall — a project by White Eagle Developments in Downtown, fronting a 70-meter main street with diverse activity units.

Unit Types, Sizes, and Prices at M Plus Mall

Magna Developments built a pricing strategy that reflects the natural variation in market value across floors and activities. Ground-floor retail units lead the price list as they sit closest to foot traffic, with prices gradually declining as you go up.

Administrative units, meanwhile, benefit from competitive per-meter pricing supported by the fully furnished delivery model.

The starting price for a 36 sqm administrative unit is EGP 4,680,000, while a 37 sqm retail unit on the first floor starts from EGP 9,250,000. All quoted prices reflect installment terms; cash buyers receive an additional discount.

Price per meter varies based on floor, unit position within the floor, and the size of the frontage overlooking the plaza or Mohamed Bin Zayed Axis.

For the latest prices, contact the M Plus Mall hotline: ‎+201118183030

Payment Plans at M Plus Mall New Capital

Magna Developments has crafted a flexible payment structure that allows investors to acquire their unit with minimal upfront commitment. The down payment starts at just 10% of the total unit value, with the remaining balance installed over 10 full years interest-free.

This keeps monthly installments accessible for entrepreneurs and institutional investors alike.

In addition, buyers pay a maintenance deposit of 10% of the unit value, plus an earnest reservation fee at contracting that is deducted from the unit price. Cash buyers receive a special discount determined at the time of consultation based on the unit and floor location.

Delivery Schedule at M Plus Mall

Magna Developments has committed to handing over M Plus Mall units within 4 years from the contract date. The delivery follows a two-track finishing model: administrative units on floors 2 through 9 are handed over fully finished and equipped with modern Bentley office furniture and central air-conditioning systems, designed to minimize the gap between unit receipt and actual business operation.

Retail units on the ground floor and first floor are delivered on a Core & Shell basis with complete construction capabilities that allow each investor to tailor the unit to their commercial activity, whether a restaurant, a brand store, or a showcase space.

Commercial operations are expected to launch in parallel with unit delivery, thanks to Madar’s role as facility manager, ensuring the mall opens as an integrated ecosystem rather than as disconnected units.

Services and Facilities at M Plus Mall

Madar Facility Management Company

Magna has contracted Madar Company to manage and operate floors 2 through 7 at M Plus Mall. Madar specializes in administrative facility management and brings a track record that includes Elsewedy Electric offices, Swan Lake project, and Abu Hashima Group’s office portfolio.

Madar provides a fully integrated service stack covering reception, maintenance, housekeeping, and facility operations, which assures investors of long-term service consistency and removes the burden of direct management.

The Bastet Statue — A Visual Identity That Multiplies Foot Traffic

The sculpture firm not toys has installed a 14-meter statue of the ancient Egyptian goddess Bastet in front of the project — the largest of its kind in the New Administrative Capital.

This landmark functions as a tourist attraction that draws visitors for photography and exploration, transforming every retail and administrative unit inside the mall into a marketing position with views of a unique landmark, which significantly elevates the brand value of tenants inside the project.

Fully Furnished Delivery with Bentley Branded Furniture

Administrative offices are handed over fully furnished with branded Bentley office furniture, complete with lighting, central air-conditioning, electrical systems, high-speed internet, and integrated security systems. This Plug & Play approach allows the owner or tenant to begin operations within days of receiving the keys, and represents a strong differentiator for tenants and corporate occupants seeking turnkey office solutions.

Core Services and Facilities at M Plus Mall

Investment Advantages of M Plus Mall

M Plus Mall brings together a set of factors that together form a complete investment equation rarely found in a single project. The key advantages include:

• Built-in scarcity: A limited release of only 300 units within a commercial project at the heart of the New Capital ensures sustained demand for both sales and rentals, and accelerates value appreciation over the years.
• Guaranteed foot traffic: The MU12 location serves the R2 and R3 residential neighborhoods plus surrounding communities holding thousands of already-delivered units, translating into a steady daily flow of customers for the retail units on the ground and first floors.
• Move-in-ready finishing: Delivering administrative units fully furnished with Bentley furniture eliminates fit-out costs that often exceed 15% of unit value and allows leasing the moment the keys are handed over.
• Professional facility management: Madar’s role as operator of the administrative floors ensures service and maintenance quality, raising the unit’s attractiveness to corporate tenants and securing higher occupancy rates.
• Distinctive visual identity: The 14-meter Bastet statue turns the mall into a tourist destination and photography hotspot, doubling brand exposure for retail tenants and elevating rental values compared to neighboring malls.
• Returns exceeding bank deposits: With an expected average return higher than current bank deposit interest rates in Egypt, M Plus Mall represents an opportunity to convert savings into a real estate asset that grows in value and generates monthly income.

Why Invest in the New Administrative Capital?

The New Administrative Capital stands today as Egypt’s new economic and administrative heart, attracting major government institutions, banking headquarters, multinational corporate offices, and embassies. Property values in the city’s commercial and administrative segments continue to register notable capital gains for early investors.

The city features a fully integrated infrastructure that includes the monorail, the high-speed electric train, and a network of axes connecting it to Greater Cairo, making any commercial project within it an investment opportunity supported by solid economic fundamentals.

About Magna Developments

Magna Developments is the company behind M Plus Mall New Capital. Established in 1998 through the merger of four specialized entities — Brand Build, SMS, FME, and YBA — Magna emerged as an integrated real estate development firm combining design, construction, engineering consultancy, and operations under one roof.

The company is chaired by Mr. Faisal Khalil, with Hassan Zidan serving as Managing Director, leading Magna’s vision of building distinctive commercial and administrative projects.

Across more than 25 years, Magna has delivered more than 3,000 property units and earned the trust of over 2,500 clients. The company played a pivotal role in designing the eastern side of the New Administrative Capital, which contains Misr Mosque and the Gold Market.

Magna has signed strategic partnerships with leading engineering and operations entities including YBA for engineering consultancy, FME for operations, EGYPRO, and Brand Build for Business — a clear reflection of the company’s ability to manage projects as integrated ecosystems rather than standalone buildings.

Magna Developments Project Portfolio

Similar Commercial Projects in the New Administrative Capital

Alongside M Plus Mall, the New Administrative Capital’s commercial real estate market offers a selection of comparable projects worth studying and comparing before making an investment decision:

• East Tower Mall — a service tower in the heart of the CBD overlooking the Iconic Tower at 500 meters away, with retail, administrative, and hospitality units.
• 31 North Tower — a 131-meter-high tower in Downtown and the CBD developed by Nile Real Estate, offering panoramic views over the Green River.
• Pyramids City Mall — an integrated project by Pyramids Developments combining retail and administrative components at a vibrant location in the New Capital.
• Entrada Avenue Mall — a 29,000 sqm project in the Seventh Residential District designed in a Spanish-inspired architectural style with a multi-use unit mix.
• Zaha Park Mall — a Home Town project extending across 50,000 sqm with administrative, retail, and medical units under extended payment plans.

Reserve Your Investment Unit at M Plus Mall New Capital

M Plus Mall New Capital brings together what rarely converges in a single project:

• A double-corner location in MU12 with a 124-meter facade on Mohamed Bin Zayed South Axis.
• A limited release of only 300 units ensuring scarcity and value appreciation.
• A design by architect Mohamed Talaat operated by Madar facility management.
• Fully finished delivery furnished with Bentley furniture for administrative units.
• The 14-meter Bastet statue as a distinctive visual identity that multiplies foot traffic.
• A 10% down payment and 10-year interest-free installments.

For bookings, the latest prices, payment plans, and viewing the floor plans, contact the M Plus Mall hotline: ‎+201118183030