Grit Properties is the new development arm of Diyar Real Estate Development, operating under the chairmanship of Eng. Mohamed Hassan and the leadership of Eng. Haitham Hassan, Co-Founder and Managing Director, with a declared investment portfolio of EGP 65 billion covering a long-term expansion plan within the Egyptian market.
The company is starting its operations with one project currently under development, RATIO Mall in Fifth Settlement, within New Cairo, a mixed-use project combining commercial, administrative, and medical units on South 90th Street, with payment plans starting from a 10% down payment and installments extending up to 7 years, alongside an announced plan to expand into residential projects in East Cairo during the coming phase.
The company operates under the name Grit Properties and officially announced its launch in the Egyptian real estate market in November 2025, becoming the entity specialized in large-scale mixed-use projects within a group with more than four decades of experience in construction and real estate development.
The establishment of the company came as an extension of the journey of Diyar Real Estate Development, which has developed hundreds of residential and commercial projects over the past decades.
The same shareholder structure and executive management that led the group were retained, while the launch of the new entity came as an organizational step aimed at expanding into different real estate products beyond the traditional residential portfolio.
The current division within the group is based on a clear structure: while Diyar continues to develop its luxury residential projects, Grit focuses on commercial, administrative, medical, and mixed-use projects, which was directly reflected in the selection of its first project and the types of units offered within it.
The company effectively launched with RATIO, with total investments of EGP 6 billion, on an area of 13,000 m² in the heart of Fifth Settlement, as part of an implementation plan divided into phases, with the first representing 30% of the total area, linking sales rates to construction progress and reducing exposure to market fluctuations.
This approach is consistent with the transformation of the Egyptian market in recent years, as demand for administrative and medical units within established residential areas has increased.
Communities that have reached full occupancy now require nearby commercial and medical services instead of traveling to more distant areas, which explains the company’s focus on a mixed-use product as its first real test.
The company has also announced that it is studying a number of serious investment opportunities to launch residential projects in New Cairo and its surrounding areas, relying on the financial base of the parent group and the expertise of the engineering and administrative teams that have fully transitioned to the new entity.
This makes the company’s current profile closer to an extension of a long-standing track record than a start from scratch.
The company is led by an executive team that transitioned from Diyar Group, with extensive experience in construction and development, giving the new entity a traceable management record despite the recent introduction of its name to the market.
They are supported by the same engineering and commercial team that managed the parent group’s portfolio, meaning that design, construction, and delivery decisions pass through a stable work system that has already been tested on completed projects.
This administrative stability represents a key evaluation factor for buyers, as the real difference between new developers often lies in the experience of the executive team rather than the age of the brand, which applies directly here with the full transfer of personnel from the parent entity to the new company.
The company’s philosophy is based on the idea that a successful project should not be measured by the number of its units, but rather by the quality of life and work it provides to its users. Hence, the focus on thoughtful planning and integrated services came before horizontal expansion in the number of projects.
This philosophy is reflected practically in the company’s selection of consultants before announcing the project, and in adopting low building ratios that leave more space for open areas and movement within the project, alongside a phased implementation policy that protects both the client and the developer from cost pressures.
The same approach extends to the selection of the location, as the company preferred a medium-sized plot in a highly vital location rather than expanding over a larger area in a less active location, a decision that reflects the priority given to the investment value of the unit over the size of the project itself.
The company also follows the principle of announcing the project after contracting rather than before it. The first project was not launched until the consultant structure had been completed and the implementation and delivery schedule had been determined, which is a significant point when evaluating any new developer in the market.
The company’s vision is for real estate development to be a continuous way of life rather than a construction process that ends with delivery, with a clear ambition to join the new generation of developers capable of delivering real estate products to global standards that keep pace with Egypt’s urban expansion.
Since its first project, the company has relied on contracts with well-known engineering firms in the Egyptian market, representing one of the key indicators of seriousness for a developer with a newly established name.
For inquiries about partnership and investment opportunities with Grit Properties, you can contact the Grit Properties hotline at +201118183030 to receive detailed information from the sales team.
| Project | Location | Type | Area | Status |
|---|---|---|---|---|
| RATIO Mall Fifth Settlement | South 90th Street — Fifth Settlement | Commercial, Administrative & Medical | 13,000 m² | Under Development |
| Residential Projects in East Cairo | East Cairo | Residential | Under Study | Announced Expansion Plan |
This track record reflects a clear focus on geographic concentration in East Cairo rather than scattered expansion, beginning with the commercial and administrative product before moving into residential development. This sequence gives the company a faster cash cycle in its first project before entering longer-term residential developments.
RATIO Mall Fifth Settlement is the company’s first project, located directly on South 90th Street with a frontage extending approximately 120 meters, at a point connecting the Middle Ring Road with the main axes of Fifth Settlement and just steps away from the Golden Square area.
The project comprises five buildings with a layout that includes two basements, a ground floor, and five repeated floors, with flexible unit areas ranging between 45 and 200 m², suitable for commercial shops, administrative offices, and medical clinics alike, with a building ratio not exceeding one-third in favor of open spaces.
The project serves two different segments simultaneously. Commercial units are aimed at brands and business owners seeking frontage on a major axis, while administrative and medical units target small and medium-sized companies and doctors seeking a presence within a residential area with high purchasing power.
Booking plans in the project start with a 10% down payment, with installments extending up to 7 years. Construction is scheduled to begin within one year of the launch, with delivery planned approximately three and a half years afterward.
For inquiries about the latest prices and to book a viewing of any Grit Properties project, you can contact the Grit Properties sales number at +201118183030 to receive price offers and installment schedules.
Evaluating any investment opportunity within the company’s portfolio is based on three main factors: the nature of the real estate product itself, the strength of the location and its surrounding purchasing base, and the developer’s approach to managing construction and payment plans.
For the latest information about Grit Properties projects, you can contact the specialized sales team to inquire about prices, book viewings, and learn more about the available payment plans.
The Grit sales team provides a free real estate consultation, including a quick analysis of the client’s needs and budget, recommendations for the most suitable unit among the available spaces, on-site viewings, and a presentation of all financing and payment alternatives.
Grit Properties combines the experience of a group with more than four decades of execution experience, an investment location on the strongest axes of New Cairo, and a phased development policy that protects both the client and the project, a rare combination for a developer at the beginning of its independent journey.
For inquiries about the latest prices, available areas, and installment schedules, you can contact the Grit Properties sales number: +201118183030 to receive a comprehensive real estate consultation and arrange an on-site viewing of the units.
